Do Your Prospects Understand How Co-op Advertising Works?

Each year, 43% of small businesses are eligible for co-op advertising reimbursement, yet fewer than half take advantage of the funds they’ve already earned. Even more surprising, more than half of those businesses miss out simply due to a lack of awareness or training.

That’s money you can bring to the table on every sales call. Imagine how much easier it is to start a conversation when you’re offering advertising dollars that help offset their costs. Co-op funds don’t replace an advertiser’s message - they amplify it.

Keep in mind, co-op funds often come with expiration dates, so timing matters. Acting now can help your prospects avoid leaving money on the table. Many organizations are currently running special promotions that qualify for co-op funding. Here are some current plans:

• The Fall Trane Unstoppable Event! Offer Valid 10/1/2026 - 11/15/2026
• Princess Cruises 2028 Early Booking Savings! Offer Expires 12/7/2026
• Sub-Zero Wolf Full Suite Savings! Offer Expires 12/31/2026

To explore available opportunities, visit the RAB Co-op Directory on RAB.com