Local Advertising Outlook Improves: What It Means for Radio

There’s encouraging news for radio sellers. BIA has raised its local advertising forecast since this spring, with businesses spending more than originally anticipated despite cautious consumers. That means potential opportunities for radio sellers as advertisers continue investing in their local markets.

But where are those dollars going? With digital accounting for the majority of local advertising spending, radio sellers need to position radio as a valuable part of an advertiser’s overall marketing strategy, working alongside digital rather than competing with it. Watch RAB’s BIA presentation on demand to learn more about the latest local advertising trends, where opportunities exist and how to position radio to capture a greater share of advertiser budgets.