RAB Insights

RAB Research Archive

Most Americans Host Occasionally, But Frequent Hosts Are Entertaining More In 2026



The holiday party season is fast approaching. While some Americans host family and friends every week, others rarely open their doors. CivicScience data show that 60% of U.S. adults hold gatherings at least occasionally, and their habits vary widely in how often they entertain, how far ahead they plan, and what they buy.

Source: CivicScience



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