Radio vs. Digital: What Do Radio Sellers Really Think?

RAB and NuVoodoo recently presented findings from The Future of Audio Sales study, offering a firsthand look at how radio sales professionals view the industry's strengths, challenges and potential for growth. The presentation explores what sellers value most about radio, where they see new business potential and which resources can help them succeed.

In this clip, Leigh Jacobs, president, media research and marketing at NuVoodoo Media Services shares findings that reveal an interesting comparison: 80% of surveyed radio sellers and managers consider radio advertising effective today, compared to 57% who say the same about digital advertising. Despite the dramatic growth of digital and changes in how consumers access audio, confidence in radio's effectiveness remains strong. Watch the full presentation on demand to discover what else radio sales professionals are saying about the industry and its future.