LGBTQ Americans Stand Out For Being Part Of Online Communities, Finding Value In Them

Online communities play a particularly meaningful role in the lives of LGBTQ Americans, according to a Pew Research Center survey of 9,750 U.S. adults. Nearly half (49%) of LGBTQ adults participate in online communities, compared with 35% of non-LGBTQ adults. Among those participating, 42% of LGBTQ adults say these communities bring a great deal or quite a bit of value to their lives, compared with 25% of non-LGBTQ participants. Acceptance is an important factor, with 73% of LGBTQ participants citing it as a reason for visiting their most-used online community. Additionally, 59% of LGBTQ Americans believe relationships formed online can be just as meaningful as in-person relationships, compared with 31% of non-LGBTQ adults.

The findings underscore the importance of connection, belonging and authentic communication for community organizations, entertainment venues, bookstores, hobby retailers, educational institutions, counseling services and local event organizers. Sellers can encourage these advertisers to highlight welcoming environments, shared interests, community events and meaningful in-person experiences that complement the connections people develop online.