OpenTable's 2027 Dining Trends

Americans are balancing affordability with a desire for memorable dining experiences, according to OpenTable's 2026 Dining Trends Report. Dining at restaurants on its platform increased 8% year over year in 2025, while 55% of Americans expected to spend more on dining out in 2026. However, 61% said restaurant visits would feel more like a special treat than a regular habit, and 51% wanted more happy hour and value promotions. Experiential dining increased 46%, while group dining for parties of six or more rose 11%, reflecting consumers' interest in gathering and celebrating over meals.

For full-service restaurants, casual dining chains, neighborhood eateries, cafes, bistros, event venues and private dining establishments, the findings highlight the appeal of combining value with experiences customers can't get at home. Sellers can encourage these advertisers to promote happy hour specials, affordable dining packages, chef-driven events, group celebrations and unique experiences that give consumers a reason to dine out.