‘I specialize in the impossible’

When conducting an in-person training program in a high-ceiling hotel meeting room, I asked a maintenance worker if it was possible to remove the lights over the washed-out video screen. He said: "I specialize in the impossible."

I had a positive feeling toward him and the entire hotel following that response. Bring a positive feeling to your advertisers by specializing in the impossible. They'll be more likely to continue to do business with you.