Radio Sales Today

RAB Research Archive

The importance of coaching

If coaching is not a defined process in your business, you are losing significant revenue.

Effective coaching can lift someone from mediocrity to superiority, enhancing strengths and overcoming weaknesses.

Implement core coaching practices such as pre-call planning, call debriefing, field coaching and deal coaching. In so doing, you’ll help ensure your team is maximizing every opportunity.

Source: Sales consultant Danita Bye