RAB Research Archive

Nissan study says young people drawn to sedans



There’s apparent hope yet for the ailing sedan segment, thanks to the youngest generations of car buyers, millennials and Generation Z. Currently, SUVs, CUVs and pickup trucks dominate the U.S. market, with a share of about 70%, leaving cars in a distinct minority. Gone – for now at least – are cars’ glory days when they were the top segment sellers.

Source: WardsAuto



View or Download: https://www.wardsauto.com/industry/nissan-study-says-young-people-drawn-sedans

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