RAB Research Archive

Women, men shop for vehicles differently



It’s one of the most expensive items most consumers purchase, but the car-shopping journey is a very different process for men and women. Neither gender is particularly thrilled with the process. Instead of buying a vehicle, people said they would rather clean toilets, attend jury duty, go to the DMV or have an extended conversation with their mother-in-law, according to Cars.com.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/336846/women-men-shop-for-vehicles-differently.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=114181&hashid=nTamSfMu5q2uJ5wtOdRyi_CapMo

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