Online consumer technology shopping continues to grow, but who's spending the most on some of the industry's major categories?

According to NPD’s Checkout E-commerce data, online technology spending in the U.S. increased 10 percent in the 12 months ending March 2019 compared to year ago. But while consumers are increasingly shopping online, consumers aged 18-34, 35-54, and 55+ are prioritizing their spend across major technology categories differently.