RAB Research Archive

Ford, Honda, Toyota: Car brands with the most and least loyal customers



It seems like it should be simple for car companies to maintain customer loyalty – if they make good cars, people should keep buying them. Often, drivers find a car they like and, when the time comes to replace it, they stick with the same company.

Source: USA Today



View or Download: https://www.usatoday.com/story/money/2019/08/13/ford-honda-toyota-car-brands-with-most-loyal-customers/39925835/

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