Radio Sales Today

RAB Research and Sales Tips

Getting off to a good start

The first minute or two of each sales interaction should be more than just a quick hello and some casual banter.

A solid opening is both intentional and flexible. That means you have to open with confidence in your voice and your demeanor. A firm handshake, good eye contact, a warm smile, and relaxed body language will help your customer feel comfortable.

Source: Sales consultant Justin Zappulla