RAB Research Archive

Survey: YouTube, Netflix teens' favorite video platforms; Instagram, Snapchat lead social



YouTube slightly edges out Netflix as teens’ favorite channel for watching video, according to Piper Jaffray’s latest survey of teen brand preferences and spending habits. On average, teens reported spending 37% of their daily video consumption on YouTube, compared to 35% for Netflix.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/341783/survey-youtube-netflix-teens-favorite-video-pla.html

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