RAB Insights

RAB Research Archive

Who's buying what? Certain automakers making inroads in minority communities



Regardless of what your college instructors claim, individuality remains a virtue. And, while (legally and harmlessly) going your own way is still a good thing, great masses of individuals often gravitate towards the same thing. It’s an age-old phenomenon, one easily seen in the buying preferences of minority communities.

Source: The Truth About Cars



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