Don’t be pushy
One of the best tips for becoming good at sales is to make the business personal without being too pushy.
Source: Sales executive Nate Masterson
Get to know your clients (and potential new clients) and try to individualize your messages, service offers, etc., to their individual needs and interests. And while some follow-up is good and shows that you are invested in the client, don’t make your approach so aggressive that you turn them off completely.
Give the clients some breathing room to think, and consult with them about how much time they need before you check in with them again.