RAB Research Archive

FTC tells influencers to disclose paid endorsements – again



The Federal Trade Commission is reminding online influencers to clearly disclose any connections between themselves and the brands they promote on social media. “If a brand gives you free or discounted products or other perks and then you mention one of its products, make a disclosure even if you weren’t asked to mention that product,” the FTC advises in the new guide, “Disclosures 101 for Social Media Influencers,” released recently.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/342931/ftc-tells-influencers-to-disclose-paid-endorsement.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=115984&hashid=Nx5lGFvkZyGHGUt0U7boEOmbCZQ

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