RAB Insights

RAB Research Archive

Customized labels result in customer loyalty



As convenience stores have evolved beyond a quick stop for emergency or fill-in groceries and other essentials, customers have increased their demand for grab-and-go meals and snacks. In addition, as the appeal of grab-and-go food offerings continues to rise, so do consumer expectations for easy-to-read labeling and high-quality ingredients.

Source: CSP Daily News



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