RAB Research Archive

Color me disinterested: 25% of women wearing less makeup



Whether it’s more women working at home, a trend toward more natural looks or just the general casualization of America, sales of cosmetics continue to decline. The NPD Group recently released its annual report on the prestige beauty industry. And while there are healthy gains in skin-pampering products, makeup sales continue to fall.

Source: MediaPost

Sarah Mahoney

View or Download: https://www.mediapost.com/publications/article/347006/color-me-disinterested-one-quarter-of-women-weari.html

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