RAB Insights

RAB Research Archive

Adobe: Online sales growth slows in August, with some bright spots



The overall pace of e-commerce sales cooled in August as more stores opened and summer waned, but mobile and BOPIS commerce boomed. Consumers spent a total of $63 billion online in August, with online sales up 42% year-over-year in August compared to 55% in July and 76% in June, according to the Adobe Digital Economy Index (DEI) for August 2020, which tracks the state of e-commerce using Adobe Analytics data.

Source: Chain Store Age



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