RAB Insights

RAB Research Archive

Rethinking the Customer Experience



2020 has caused radio stations to adjust how they do business and rethink how radio services advertisers. During the “Rethinking the Customer Experience” session at Radio Show, the various ways that sales teams in various markets shifted to meet the demands of both advertisers and their customers were discussed.

Source: Kent Crosby, Manager of Membership Services, RAB



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