Forrester: 5 predictions for retail 2021

Retailers will invest more in logistics than any other line item in 2021 and mall operators will entirely reinvent themselves and their business operations. Those are two of the key takeaways from Forrester’s Predictions 2021: Retail report, which noted that as retailers, brand manufacturers and “ecosystem players” (such as mall operators) navigate the next wave(s) of the global pandemic in 2021, they will have to determine whether they are in survival, adaptive or growth mode — and chart paths from there.