RAB Insights

RAB Research Archive

Half of consumers believe having latest technology is 'important'



Just in time for CES, GroupM has unveiled research that finds that a little over half (54.3%) of consumers believe it’s important to be equipped with the latest technology. And more than 80% of respondents believe that either they or a family member should be the only ones with access to health and fitness tracker data, with less than 7% believing that device and software makers should have access.

Source: MediaPost



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