AR and VR are becoming a way of life through retail and fitness

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences. Pandemic-induced lockdowns and restrictions on in-person activities have provoked a diverse base to make XR — including virtual reality (VR), augmented reality (AR), and mixed reality (MR) — a part of daily routines.