Encouraging trends seen in pump-to-store conversion rates
First-quarter data regarding visitors to the fuel pump who also made an in-store purchase showed encouraging trends for 2021, according to a VideoMining report. While the COVID-19 pandemic prompted a steep drop in the pump-to-store conversion rate, as 75% of all fuel buyers left after filling up their gas tanks, this year is already looking better.
Source: Convenience Store News
View / Download
|