RAB Insights

RAB Research Archive

85% of holiday shoppers plan to spend money in physical stores



A new forecast is bullish on in-store and mall shopping for the holiday season. Eight-five percent of shoppers plan to spend money in physical stores, according to ICSC’s Annual Holiday Shopping Intentions Survey. Of the shoppers who intend to use click-and-collect, 72% said are likely to make additional purchases while picking up their original online order

Source: Chain Store Age



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