RAB Insights

RAB Research Archive

Add Value With Every Transaction

Potential customers need to trust you to buy from you. If you provide value when interacting with them, that will build trust.

However, it is important to walk the line here. Too little value, and customers don't trust you; too much value given for free, and they don't have a reason to buy from you anymore.

Source: Rajeev Shroff, sales consultant