RAB Insights

RAB Research Archive

Ask Great Questions



Any modern sales professional should be putting their time toward asking questions and listening. These skills were valuable 1,000 years ago, and they will still be valuable 1,000 years from now.

Curiosity is the spark for great questions, and questions beget empathy and authentic interest in other people. On that foundation, a sales professional is well-positioned to build trusting relationships and find success.

Source: Jim Vaselopulos, sales advisor