RAB Insights

RAB Research Archive

Survey: Digital retail is big, but don’t overlook the store



A new survey indicates that customers like online shopping, but also expect omnichannel fulfillment options. According to the study of 1,000 U.S. consumers from e-commerce solutions company Radial, over half (54%) of respondents are shopping more online than in 2020. Notably, one-third of respondents stating that they shop online a few times a week.

Source: Chain Store Age



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