Survey: Black Friday, Cyber Monday lose luster with holiday shoppers
The timing of when consumers will do their holiday shopping is shifting from years past.
According to a new survey from shopping rewards app Shopkick, 43% of surveyed consumers say they are planning to shop on Black Friday this year (an 18% decrease from 2021), and 27% plan to shop on Cyber Monday (a 40% year-over-year decrease).
Source: Chain Store Age
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