RAB Research Archive

Survey: Black Friday, Cyber Monday lose luster with holiday shoppers



The timing of when consumers will do their holiday shopping is shifting from years past. According to a new survey from shopping rewards app Shopkick, 43% of surveyed consumers say they are planning to shop on Black Friday this year (an 18% decrease from 2021), and 27% plan to shop on Cyber Monday (a 40% year-over-year decrease).

Source: Chain Store Age



View or Download: https://chainstoreage.com/survey-black-friday-cyber-monday-lose-luster-holiday-shoppers

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