Footing the bill: Advertisers are spending more this year

Publishers nervous about what advertisers are planning should be heartened by some of the findings in Digital Advertising Trends in 2023, a study released by Smartly.io, working with Insights Worldwide Business Research. Of the brands polled, 60% say they will invest more in digital advertising tools and technology in 2023, and 49% will spend on programmatic advertising in general.