RAB Insights

RAB Research Archive

Set transparent and measurable goals

Create a framework that makes expectations clear, sets measurable milestones and gives your top sales talent a way to track progress in a meaningful way.

This way, your star performers have a clear understanding of what their role is, a way to measure their own professional growth, and know the targets they are meeting and exceeding are duly noted by their managers.

Source: Dane Matheson, business development director