RAB Insights

RAB Research Archive

Survey: Return to office results in more in-store spending



Of the 64% of U.S. consumers that have returned to a physical office for part of their work week, more than half (53%) are spending more money in physical stores compared to online platforms, according to Bazaarvoice's latest "Shopper Preference Report," which featured 2,000 American respondents out of 8,000 total.

Source: Chain Store Age



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