RAB Insights

RAB Research Archive

Shift in America's auto landscape: Smaller vehicles gain traction



A noticeable shift in America's automotive preferences reveals a growing interest in smaller vehicles over traditional favorites like big trucks and midsize SUVs. Data from Cox Automotive indicates a decline in market share for larger vehicles since 2022, with compact SUVs, cars, and even subcompact SUVs on the rise.

Source: Kelley Blue Book



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