O'Reilly Auto Parts selected to receive the 2024 Radio Marketer of the Year award

O'Reilly Auto Parts will be recognized as the 2024 Radio Mercury Awards "Radio Marketer of the Year" in recognition of the company's longstanding use of radio to empower consumers and build their brand. O'Reilly Auto Parts has made radio central to its marketing activities to reach and engage audiences with impactful creative that resonates and distinguishes the brand from its competitors. The company's highly recognizable and iconic "OH OH OH O'REIIIILYYYY AUTO PARTS… OWW" jingle demonstrates the true power of a sonic identity as an effective tool to capture attention and boost distinctiveness for the brand.