Survey: Gen X, Boomers make sustainable choices
Concern about sustainability isn’t just for the younger generations.
A new survey from shopping rewards app Shopkick found the majority of Gen Xers (78%) and Boomers (81%) are worried about the future of the planet, however, they are optimistic about the possibility of addressing climate change and environmental damage in the future (81% and 75% respectively).
Source: Chain Store Age
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