Kelley Blue Book Report: As Buyers Gravitate Toward More Affordable Segments, Industry-Wide Vehicle Prices Hold Steady in June

New-vehicle prices increased modestly in June, according to data released today by Kelley Blue Book, a Cox Automotive brand. The average transaction price (ATP) for a new vehicle purchased in June increased less than 1% year over year to $49,758, as buyers continued to migrate to a mix of more affordable vehicles.