RAB Insights

RAB Research Archive

New Research: GLP-1 Users Reshaping The Grocery Basket.



New research from the National Frozen & Refrigerated Foods Association (NFRA) finds that consumers using GLP-1 medications are bringing new expectations to the grocery store, creating opportunities across frozen and refrigerated categories for products that deliver protein, portion control, nutrition, and convenience.

Source: National Frozen & Refrigerated Foods Association



View / Download Share