Study Reveals ‘Often-Overlooked’ Sources Of Online Cart Abandonment

While forgotten password may seem like a minor inconvenience, a new study suggests it’s costing online businesses sales. Half (51%) of Americans have abandoned an online purchase at some point because they forgot a password or had trouble logging in, including 37% who have done so within the past year, according to a survey by HostingAdvice of more than 1,000 U.S. adults.