Tequila's 10% Problem

next ten points have to come from drinkers who currently buy something else. This new report from The Tequila Report combines a national survey of U.S. tequila drinkers with retail scan data. We surveyed 1,000 U.S. adults age 21 and older who drink tequila at least once a month, and asked what they pay, which claims on a bottle change their minds, whose recommendations they act on, and what they still wish they understood about tequila.