RAB Insights

RAB Research Archive

Best place for client meetings

Invite clients to come to you for meetings. Give a tour around the station before you sit down in the conference room. Try to arrange the meeting at the time your morning show is getting off the air, so as you tour the station you can introduce the client to your personalities. Remember to include your digital department as you tour.

Radio is show business. Show business is emotional and clients buy on emotion.

John Potter, SVP/Professional Development, RAB