About those digital margins...

Everyone knows there's higher margin in selling digital advertising and promotions on a station's "owned" website and mobile app. With AI disrupting the flow of traffic, we're wondering how stations' digital traffic – and high-margin digital revenue – is being affected.

Please take our annual benchmarking survey, sponsored by Marketron.

Here's the link: https://www.surveymonkey.com/r/RAB2026