Radio Sales Today

RAB Sales Tips

Home improvement stores are full of ideas – and prospects



Want to find great prospects in the home improvement category? Look around the store.

Target the makers of products you see on end-caps, wing-stacks, and floor displays. These companies pay for the extra display space and are aggressive marketers; thus, more than likely willing to do additional promotional programs.

After selecting the companies, refer to RAB.com for Alternative Revenue ideas and Co-op information.

Source: Brandeis C. Hall, RAB