Morning Sessions: Thought-provoking marketer conversations that are designed and curated for general managers, market managers, owners and operators.

Afternoon Sessions: Insights and tools to help position radio for success, RAB experts present interactive sessions for local radio account executives, sales managers, and digital sellers.

Morning

RAB Leadership Meeting:

8:00 a.m. - 1:00 p.m. CT

Hear from advertisers, broadcasters, thought leaders, and industry partners gathered to address and discuss strategies, opportunities, and challenges in broadcast radio, media and advertising.  Managers will find the sessions compelling, informative and focused on helping them navigate the current media landscape as well as connecting with fellow radio broadcasters and managers addressing the same issues in their local markets.

Includes Keynote Lunch Speaker Rishad Tobaccowala (Author of "Rethinking Work")
BIO

Open to General Managers/Market Managers

Afternoon

RAB Sales Empowerment Workshop:

1:00 p.m. - 4:00 p.m. CT 

This interactive workshop delivers practical, real-world guidance you can use immediately— combining sales fundamentals with modern strategy. RAB's experts will guide you through how to address current hurdles you may be facing in the marketplace and to apply AI in ways that support radio sales, strengthen client conversations, and drive measurable results.

You'll leave with clearer positioning, sharper differentiation, and proven resources to help radio stand out—and win—with local advertisers.

1:00 p.m. - 1:15 p.m.  Welcome & Introduction
Presenter: Mike Hulvey, President and CEO, RAB
BIO

1:15 p.m. - 2:15 p.m. One Voice for Radio -The Audio Leader: Addressing Perceptions
Presenter: Tammy Greenberg, Senior Vice President, Business Development RAB
BIO

2:15 p.m. - 2:30 p.m. BREAK

2:30 p.m. - 3:45 p.m. AI Resources for Radio 
 Presenters: Jeff Schmidt, Senior Vice President of Professional Development
BIO
Dave Casper, Senior Vice President, Digital Services, RAB
BIO

3:45 p.m. - 4:00 p.m. Closing & Takeaways

If you are not an RAB member station and would like to find out about becoming a member and registering for the workshop,
contact Brooke Williams, Senior Vice president, Membership.