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In the Radio Sales Today Archive, you'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.
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| Date |
Headlines |
| 02/03/12 |
Mobile Use to Soar During Super Bowl | 5 To-Do's When Activating Digital Shopper Marketing Programs | Ubiquity of Mobile Platforms Threatens Pay TV Subscriptions |
| 02/02/12 |
Americans Going All Out for Valentine's Day This Year | Late-Night Sales on a Roll for U.S. Fast-Food Outlets | Young Consumers Still Enjoy Traditional Shopping Venues |
| 02/01/12 |
J.D. Power: What Drives Auto Avoidance | Consumers See Less Difference Between Car Brands, Survey Finds | Big Retailers Say They Won't Neglect Used-Vehicle Sales |
| 01/31/12 |
Radio Mercury Awards Announces Campbell Ewald's Bill Ludwig as 2012 Chief Judge | Super Bowl: Food Sellers Look to Run Up the Score | 2011 U.S. Bedding Shipments Rose 2.1% in Units, 10% in Dollars |
| 01/30/12 |
Text Donors Younger, More Tech-Centric | Beauty Buyers: More Samples and Social, Please | What Stations Are Doing: Putting a Number on Radio's Giving |
| 01/27/12 |
U.S. Online Ad Spend to Close in on $40 Billion | CPM of Online Video Streams Higher Than TV | AT&T Ramps Up Cross-Platform Efforts |
| 01/26/12 |
More States Betting on Casino Gambling for Jobs, Revenue | Report by Nation's Largest Furniture Seller Lists Top 10 Trends of 2012 | Today's Youth a Tough Sell for Automakers |
| 01/25/12 |
Top Growth Opportunities for Restaurants | Jewelry Retailers Reveal Their 2012 Wish Lists | Household Appliances, Devices Making All the Right Connections |
| 01/24/12 |
Homeowners Stop Waiting to Spruce Up | Grocery Stores Adapt to a Food-Stamp Environment | Reunions Will Heat Up the Roster of Summer Concerts |
| 01/23/12 |
Critical Thinking: What Properties Need to Do Better in the New Year | Sweet Leaf Tea Gives Back with Donation to Big Brothers Big Sisters | What Stations Are Doing: Wings Over Vegas |
| 01/20/12 |
What CES Means to Radio Salespeople and Managers | Digital to Get Bigger Slice of Ad Budget Pie | Study: More Regional Ad Agencies Budget for Digital Specialists |
| 01/19/12 |
NRF Forecasts Retail Industry Sales Growth of 3.4 Percent in 2012 | 2011 Good for Two-Wheel Category | More Consumers Choosing Smartphones as Apple Closes the Gap on Android |
| 01/18/12 |
Early Returns Point to a Strong 2012 for Auto Sales | Whether Loyalty or Retention, It's Critical | Trucks Are Tops Again; Nip Cars at the Finish Line |
| 01/17/12 |
CE Industry to Reach Record-High Revenues in 2012 | Coors Light Blasts by Bud to Become No. 2 Brew | Renting Remains a Viable Option for Many Consumers |
| 01/13/12 |
Consumer Electronics Show All About Connectivity | ANA: More Satisfaction from Integrated Marketing, but Strategy Key | 2012 Trends: Social Media Metrics Take Center Stage |
| 01/12/12 |
How to Package Traditional Media to New-Age Marketers | Restaurant Operators Expect Better Sales, Profits in 2012 | Softer Diet Industry Guns for Hefty Men |
| 01/11/12 |
Most Listeners Stay with Radio Stations During Commercial Breaks | Radio's 2012 Outlook: Solid Growth | Study Highlights Radio and Web Relationship |
| 01/10/12 |
The Secret Behind the Long Union of Allstate, Burnett | A Good Year for Automotive? Yeah, But... | Recorded Music Sales, Concert Revenues Rose in 2011 |
| 01/09/12 |
Athleta Launches First National Campaign, Tagline: 'Power to the She' | Sports Sponsorships Predicted to Outpace Gate Revs | What Stations Are Doing: Congress Recognizes Zimmer for Tornado Coverage |
| 01/06/12 |
Pre-Roll, Mobile Top Video Ad Formats for 2012 | Newspapers' Digital Audience Skews Younger, More Affluent | 2012: Rise of Metrics, End of Click-Through Rates |
| 01/05/12 |
Resolutions May Benefit Financial, Tech Segments | Retailers Adjust Marketing as More Men Take Over Grocery Shopping | Refinancing Gets Even More Attractive |
| 01/04/12 |
U.S. Automotive Industry to Post Another Good Sales Year | Edmunds.com's Anwyl on Autos | Used-Vehicle Sales Up 5.2 Percent in 2011 |
| 01/03/12 |
Restaurant Industry Experts Forecast 2012 Trends | What's Hot in Home Decor for the New Year | More Young People See Opportunities in Farming |
| 12/30/11 |
Macy's is 2011 Mobile Marketer of the Year | In Local Media, the War Over Turf Turns | Email & Social Marketing 'Main Priorities' for 2012 |
| 12/29/11 |
Auto Sales Could Hit 14 million in 2012 | Travelers Increasingly Choose Luxury in the Sky | Gen Y, Boomers on Same Smartphone Page |
| 12/28/11 |
Higher Holiday Sales Come with Caveat | Jewelers Celebrate a Solid Christmas | Lowe's Has Praise for the 'Creator' Customer |
| 12/27/11 |
Top Restaurant Marketing Trends for 2012 | Last-Minute Hotel Reservations on the Rise | In Tough Times, a Boom in Cremations as a Way to Save Money |
| 12/23/11 |
Obsessed With the New, But Digital Marketers Are Investing In the Old | Online Video Viewing Passes 50% of Total U.S. Population | A Rare Apple Compromise |
| 12/22/11 |
2012: Changed Americans Require Marketing Shifts | Builder Confidence Rises Again | Crowded ERs Help Urgent Care Centers Thrive |
| 12/21/11 |
Edmunds.com Forecasts 13.6 Million New Car Sales in 2012 | Wave Goodbye as These 2011 Vehicle Models Vanish | 'Pay-here' Outlets Are High-Risk Diversity |
| 12/20/11 |
Restaurants Will Benefit From New Year's Celebrants | Drug Stores on Holiday Offensive | Making a List, and Taking It to the Pawnshop |
| 12/19/11 |
Allstate Donates To 'Autism Speaks' | Headphone Makers Turn Up the Volume on Sponsorship | What Stations Are Doing: Entravision Raises $2 Million For CMN |
| 12/16/11 |
Radio Is Killin' It With Mobile | What Brands Are Doing | In Europe, Tablets Replace TV Viewing But Smartphones Complement It |
| 12/15/11 |
Breakfast Opportunities Increasing for Quick-Service Providers | Survey Says More Than 40% of Consumers Will Shop Last-Minute for Gifts | E-Books, Shmee-Books: Readers Return to the Stores |
| 12/14/11 |
Marketers Advised to Target Ethnic Preferences | Car Campaigns for All Consumers | Who Uses Tablets and eReaders the Most? |
| 12/13/11 |
What's Hot This Season for Gifts? Retro and Quirky | Dentists Turn to Marketing After Getting Brush-Off from Patients | Indian Casinos Target Las Vegas-Style Features |
| 12/12/11 |
Aluminum Can Industry Collects Over 3 Million Cans, Raises Nearly $75,000 for Charities | Restaurant Industry Donates $3 Billion Annually | What Stations Are Doing: Food Donations Grow For Saga's 'Combat Hunger' |
| 12/09/11 |
One in Three Online Consumers to Use a Tablet by 2014 | Search to Lead U.S. Mobile Ad Revenues of $2.35 Billion in 2012 | Small Businesses Like Facebook, Hate Groupon |
| 12/08/11 |
Shoppers Waiting for Black Friday -- Round 2 | Convenience Store Growth Poses Threat to Quick Service | Energy Tax Credits About to Expire |
| 12/07/11 |
December Emerging as Best Month for New Car Purchases | Americans Embrace SUVs Again | Longer Loans Return to Help Boost Sales |
| 12/06/11 |
How Marketers Get Inside Your Head to Get You to Stuff Your Stockings | Holiday Travel Expected to be Up This Year | Two-Thirds of Americans Drink, but Tastes Vary by Region |
| 12/05/11 |
Grocers Try New Tactics to Help Feed the Hungry | Hamilton Beach Bows First Ads Since '09 | What Stations Are Doing: Watermark Raises Big Money For Medical Center |
| 12/02/11 |
Local Online Audio Streaming Revenue to Double Next Year | Facebook Launches Program to Help Small Businesses With Their Pages and Ads | QR Mania: Mobile Codes in Magazines Rise 228% |
| 12/01/11 |
Restaurants Should Have Reason to Celebrate the Holidays | November Auto Sales Expected to Reach Highest Rate Since '09 'Clunkers' Rally | Lure Becomes Stronger for Prospective Home Buyers |
| 11/30/11 |
Getting in Tune with Millennials and Radio | Study Highlights the Power of Radio | AM/FM Radio Ranks as the Leading Tool for Music Discovery |
| 11/29/11 |
For a Weekend, at Least, Retailers See Record Numbers | QSRs Shift Focus as Core Demo Struggles with Economic Woes | Grocery Shoppers Increasing Spend, but Want More Value and Service |
| 11/28/11 |
Google Helps Properties Search For New Sponsors | Convenience Stores Emphasize Community Service | What Stations Are Doing: LivingSocial Brings Its Daily Deals to Radio with Clear Channel Partnership |
| 11/23/11 |
New-Car Sales Speeding Up This Month | Alt-Fuel Vehicles Face New Rivals | Supply Low, Demand High for Used Cars |
| 11/22/11 |
Retailers Woo the 'Mission Shoppers' | Pet Owners Make No Bones About Presents | Beverages Rise to the Top at Convenience Stores |
| 11/21/11 |
Nike 'Back to the Future' Shoes Raise $4.7M for Parkinson's | Companies Party with a Purpose | What Stations Are Doing: Toyota, Entravision Partner for Free Concert |
| 11/18/11 |
What's Required of the Next Generation of Marketers | Domino's Case Study: How to Blend Traditional and Social Marketing | Dialing for Deals: Mobile to Play Key Role in Holiday Shopping |
| 11/17/11 |
RAB's Jeff Haley Looks at Radio's Current Landscape | Specialty Retailers, Hardware Stores Fueling the Home Improvement Category | Kohl's, Nordstrom, Macy's Tops for Fashion |
| 11/16/11 |
New Website Profiles the African-American Consumer | Industries Expected to Benefit the Most from the Growing Hispanic Population | African-Americans Are Hybrid Vehicle Opportunity |
| 11/15/11 |
RAB Consolidates Membership, Professional Development and Services | Gift Buyers Like Local Mom-and-Pop Shops' Unique Choices | Fast Food's Biggest Customer: Not the Poor, But the Middle Class |
| 11/14/11 |
How Product Giving Is A 'Slam Dunk' For Retailers | Cell Phone Makers Expand Sponsorship Portfolios | What Stations Are Doing: Honoring Our Military Heroes |
| 11/11/11 |
Disconnect: Nielsen Finds No Relationship Between Clicks And Sales | Local Digital Media Forecast Higher, But Sluggish Overall | A Look at Mobile Shopping Behaviors on Smartphones and Tablets This Holiday Season |
| 11/10/11 |
Analyst: Innovation and Pricing Key for Restaurants in 2012 | More Retailers Attack at 'Black Midnight' | Survey Predicts Top Fitness Trends for 2012 |
| 11/09/11 |
Rivals Taking Advantage of Toyota, Honda Supply Problems | GfK To Marketers: Enjoy Loyalty While You Can | Custom Accessories, Parts are Big Business |
| 11/08/11 |
Credit Unions Welcome New Banking Customers | U.S. Stores Shrink, Get Make-Overs to Boost Sales | Smartphones Now Reach 62% of Young Adults 25-to-34 |
| 11/07/11 |
Heinz, Orange Leaf Campaigns Support U.S. Troops | Retailers Staffing Up for the Holidays | What Stations Are Doing: How to Shave, for Life |
| 11/04/11 |
A Billion Dollar Market for Internet Radio in Ten Years | What's a QR Code and Why Should You Care? | Web Influences Trillion Dollars in Retail Sales |
| 11/03/11 |
ShopperTrak Identifies 10 Busiest Holiday Shopping Days | Pickups, SUVs Help Push Vehicle Sales to Eight-Month High in October | Holiday Spending on Consumer Electronics Expected to Rise |
| 11/02/11 |
Radio to Daze the Net | Pump 'N Pak Packs Them In | Roo Gives a Voice to Kangaroo Express |
| 11/01/11 |
Merchants to Make Merry with Holiday Promotions, Not Bigger Discounts | Increasingly Influential Dads Are in Marketers' Crosshairs | Colleges Start Offering 'Midnight Classes' for Offbeat Needs |
| 10/31/11 |
Coca-Cola Gets Real with Polar Bears | Cause Marketing and Social Media Come Together in 7-Eleven/Pepsi Campaign | What Stations Are Doing: Good Radio Doing Good |
| 10/28/11 |
Paid Search, Mobile Take Front Seat in Holiday Strategies | The Power of Social Marketing Grabbing Marketers | Digital Benefits From Shifts in Christmas Shopping Behaviors |
| 10/27/11 |
New Tricks for Old Malls | The iGeneration: A Big and Influential Market | Is a Revolution Brewing in the Checkout Line? |
| 10/26/11 |
Buyers' Loyalties Loosen | Female Car Buyers Embrace Domestic Automakers, Porsche | Popularity of Used Vehicles Continues to Grow |
| 10/25/11 |
Holiday Shoppers Plan to Buy More Gifts for Themselves | Happy Hours Branch Out | Definition of 'Single Mom' No Longer Singular, or Stigmatized |
| 10/24/11 |
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| 10/21/11 |
Nielsen Study: 40% of Subscribers Use Tablets, Smartphones When Watching TV | Marketers: Mobile Social Networking Scores With Users | TargetSpot Research Reveals Role of Digital Audio in Music Discovery |
| 10/20/11 |
Economy Doesn't Keep Visitors from Haunted Houses | Banks Have Work to Do in Strengthening Customer Relationships | Finding Growth in the Home Improvement Industry |
| 10/19/11 |
African-Americans Wield Considerable Consumer Power | With an Ever-Growing Population of 'Fusionistas,' Consistency Is Key | Advertisers Missing Key Targets In Hispanic Market |
| 10/18/11 |
City Living: What 'Urban Boom' Means for Marketers | Dentists' Treatment, Marketing Plans Change with the Times | Spending on Pets Rises During Recession |
| 10/17/11 |
General Mills Signs Ford as Partner for its Box Tops School-Fundraising Program | Consumers Ready to Boycott Corporate Bad Guys | What Stations Are Doing: Emmis Launches Social Impact Marketing Firm |
| 10/14/11 |
Mobile Users Have Mixed Feelings About Location-Based Coupons | Is QR Worth the Trip? Consumers Still Unsure | A Quick Guide to Writing Great Blog Posts for Businesses |
| 10/13/11 |
Restaurant Operators Adapt to New Dayparts | Report: Jewelry Market Increasing but Changing | Analyst Sees Biz Travel Leveling, Leisure Travel Rising |
| 10/12/11 |
Why Auto Sales Will Outpace the Economy | 10 Notable Things About September's Hot Vehicle Numbers | The New Models That Will Shake Up the Car Business |
| 10/11/11 |
Frontier of Frugality | Casinos Focus on Upping Amenities, Not Gambling | Second Love at First Click |
| 10/07/11 |
Mobile Approaches Tipping Point, Driving Incremental Web Traffic | Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend | Bringing 20/20 Foresight to Marketing |
| 10/06/11 |
Winners of 2011 Radio Mercury Awards Recognized | U.S. Vehicle Sales Soared Nearly 10% in September, Despite Economic Gloom | Holiday Forecasters Have Their Work Cut Out for Them This Year |
| 10/05/11 |
Major Marketers Tell Radio What They Need | Broadcast Radio Remains Dominant Among In-Car Entertainment Choices | Radio a Major Part of Ram Truck Hispanic Effort |
| 10/04/11 |
Customers Remain Loyal to Independent Restaurants | Q&A: Lowe's Campaign Targets New DIY Attitudes | Convenience Store Retailers Getting Crafty With Microbrews |
| 10/03/11 |
Arby's Revamps Kids' Meals | Nestle Pure Life Purified Water Is Proud To Partner with The Breast Cancer Research Foundation | A Numerical Look at the iHeartRadio Music Festival |
| 09/30/11 |
Online Ad Revenue Up 23% In First Half of 2011 | Automotive Ads On Mobile Gain Strong Following | The Future of the Daily Deal Industry |
| 09/29/11 |
Consumers Eager to Have a Frightfully Good Time This Halloween | In Time of Scrimping, Fun Stuff is Still Selling | Malls Adapting to Changing Economic Times |
| 09/28/11 |
AutoNation's Jackson: U.S. Auto Sales on Road to Recovery | Atlanta Ranks as Fastest-Growing New Car Market | AutoPacific and IntelliChoice Reveal 2011 Motorist Choice Awards |
| 09/27/11 |
Lunch is Most Popular Daypart, But Habits Vary by Generation | Forecast: Expect Holiday Ho-Hos To Be Only So-So | Affluent Households 'Drive the Travel Trade,' New Study Finds |
| 09/26/11 |
Consumers More Critical of Cause Marketing | Dr Pepper is Giving Away $1 Million in Tuition Money | Emmis Stations Raise Over $25K for Fire Victims |
| 09/23/11 |
Social Media Report: Spending Time, Money and Going Mobile | Talk To Me: Women Top Men As Social Media Communicators | Adjusted Socioeconomically, Hispanics and Whites Neck and Neck in Digital Use |
| 09/22/11 |
Stores Reversing Big-Box Trend | Consumers Still Reluctant to Purchase Traditional CE Products Online | From Gen Y To Seniors, Luxury Fashion Spend Rises |
| 09/21/11 |
Minorities Lead Growth in Largest U.S. Cities | Google Study Sees African-Americans More Responsive to Digital Marketing | 80 Percent of Hispanic Consumers Plan to Buy Jewelry in the Next Year |
| 09/20/11 |
Majority of Car Shoppers Looking to Year-End Sales Events for Next Purchase | Office-Based Breakfast and Dinner Catering Growing | Survey: In-Person Banking on the Rise |
| 09/19/11 |
BP Tops Off Sponsorship Portfolio with New Local Ties | Turning Chiliheads into Cheeseheads: Kraft | What Stations Are Doing: Salem Partners with Rebecca St. James for National Tour |
| 09/16/11 |
More Mobile Campaigns Embracing Video | Social Site Elders Click Through More | Accentuate the Positive, Eliminate the Negative... |
| 09/15/11 |
A Healing Touch From Hospitals | Differences Abound Among Affluent Consumers | Brown Liquors Get Shot of Flavor as Distillers Look to Broaden Audience |
| 09/14/11 |
Auto Price War Looms as Japanese Restock Showrooms | Making Brands Relevant | Three Years After Crash, Pipe for Used Cars Slams Shut |
| 09/13/11 |
Millennial Generation's Diversity Will Shape Foodservice | Football's Back: NFL is a Key Player in the Economy | Phone Satisfaction Rests On Design, Dimensions |
| 09/12/11 |
Snack On This: Nutrition Bars Increase Sponsorship Activity | Cadillac Racing To Bring Foodies, Cars Together | What Stations Are Doing: Radio Plays Candy Man |
| 09/09/11 |
Interactive Marketing Spending to Hit $76.6 Billion in 2016 | Adult Use of Social Media Soars | Millennials High on Digital and Friends |
| 09/08/11 |
Many Retail Industry Analysts Predict a Good Holiday Season | Spa Trends: Blending High-Tech and Tradition | Special 9/11 Tribute Piece Available to Radio Stations |
| 09/07/11 |
Radio DJ in the Catskills Offered a Lifeline During the Storm | Entravision: Dual TV/Radio Ad Campaigns Up Reach | High-Tech Product, Low-Tech Pitch |
| 09/06/11 |
Lottery Ticket Sales Increase Across the Country | Sixty-Eight Percent of Consumers Turn to Professionals for Auto Repairs | How Does Your Garden Grow? |
| 09/02/11 |
Digital Divide: Print Media Declines As Tablets, E-Readers Rise | Home Depot, Target Chase Online Opportunities | Facebook Growing in the U.S., But Google, Yahoo and Microsoft Are Still Bigger |
| 09/01/11 |
Some Fast Food Gets a Fresh Makeover | Boomers Will Be Spending Billions to Counter Aging | Part-Time Workers: More Fine With No Full-Time Job |
| 08/31/11 |
Per-Dealer Sales on Track for Highest Level Since '07 | Shopping Around the Best Bet for Vehicle Financing | Panoramic Views Go Through the (Sun) Roof |
| 08/30/11 |
Marketers Searching for Ways to Observe September 11 Anniversary | New Economics Rewrite Book Business | Bariatric Surgery Yields Financial Payoff |
| 08/29/11 |
Looking to Turn a Profit -- One Good Cause at a Time | Snapple and Maroon 5 Release New 'Tea Will Be Loved' to Benefit Feeding America | What Stations Are Doing: Entercom Campaign To Support Navy SEAL Families |
| 08/26/11 |
Online Video Streaming Reaches Tipping Point | Do You Need a Mobile Marketing Strategy? | Tablet Commerce: A New Marketing Target |
| 08/25/11 |
Jewelers Recognizing the Importance of Women Buying for Themselves | Study Ranks Top Markets for College Football Fans | Millennials: Big On Cause-Marketing, Not On TV |
| 08/24/11 |
Building Trust With Hispanic Consumers Takes Authenticity | Allstate Links With Radio Personality Tom Joyner | Asian Americans Are Highest Earners |
| 08/23/11 |
A Season (or 13) for Shopping | Men's Clothing Category Paces First-Half Apparel Sales Increase | Drugstores Finding New Inroads |
| 08/22/11 |
Agricultural Trade Associations Sprout New Sponsorships | Sporting Goods Chain Supports Concussion Testing in Schools | What Stations Are Doing: Greater Media Gives Back To Community Big Time |
| 08/19/11 |
Online Coupons Boast High Redemption Rate | 8 Essential Rules for Social Media and Business | Mobile as an E-Commerce Supplement |
| 08/18/11 |
Retailers Generate Profits Despite Slow Sales | Study: Financial Marketing Mostly Cliche-Ridden | Public-School Losses: Private Schools' Gain |
| 08/17/11 |
Sears' Eddie Combs to Keynote Radio Show's Advertiser Luncheon | Auto Industry Takes Wait-and-See Approach to Economy | Cadillac, Toyota Brands Top Satisfaction Index |
| 08/16/11 |
Grocery Shoppers Want More Than Low Prices | Wine's Appeal Matches That of Beer Among U.S. Drinkers This Year | Appliance Buyers Picking Brand, Then Store |
| 08/15/11 |
Event Retailing Is An Integral Part of the Event Itself | Rebels With a Cause | What Stations Are Doing: Michael Smerconish Helps Raise $28,000 |
| 08/12/11 |
Affluents Adopting Technology-Infused Lifestyles | QR Codes On Window Stickers, ToyoTags In Ads | Many Marketers Disappointed in Mobile Ad Results |
| 08/11/11 |
Outlet Malls Becoming More of a Routine Shopping Destination | Strapped Americans Try to Stretch Vehicle Maintenance Dollars | 'Home Run' Entertainment/Communication Packages Are On the Rise |
| 08/10/11 |
Coca-Cola's Futuristic Soda Fountain to Get 2012 Ad Push | El Pollo Loco: 'Feel the Mexcellence!' | For Comedy, Perhaps a New Era on Radio |
| 08/09/11 |
Automakers Remain Optimistic Despite Economic Turbulence | E-Readers are for Boomers, Smartphones for Millennials | Fresh Crop of Farmers Markets is Springing Up Nationwide |
| 08/08/11 |
Give Your Healthy Living Marketing Message a Sporting Chance | 43 Percent of Women Prefer Brands That Make a Donation With Every Purchase | What Stations Are Doing: The Power of Radio -- Clear Channel Helps 9/11 Service Effort |
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Ideas, information and insight from RAB's experts-in-the-field. The Non-Traditional Revenue Tip of the Day is presented by independent professionals on the cutting edge of new business development, including Co-op, Event Marketing and manufacturer-funded plans.
Take these ideas and run! Get those creative juices flowing and put your own spin on these examples of commercial copy that works and promotions that perform for Radio stations and their advertisers around the world.
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