|
|
|
In the Radio Sales Today Archive, you'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.
|
| Date |
Headlines |
| 05/16/12 |
Radio Advertising Bureau Presents Why Radio Microsite | Factors Beyond Food Attract Millennial Diners | U.S. Phone Subscribers Hanging Up on Contracts |
| 05/15/12 |
U.S. Auto Sales on Track for Best Showing Since 2007 | Home Depot, Lowe's Could See an Increase in Business | Helpful, Knowledgeable Staff is Key to Satisfaction with Sporting Goods Retailers |
| 05/14/12 |
Pepsi Announces Global Partnership with the Estate of Michael Jackson | Produce for Kids, Grocers Join Forces for Healthy Eating Campaign | What Stations Are Doing: Talk Radio Hosts Want to Save 2012 Orphans |
| 05/11/12 |
Is Mobile Ruining Radio? | NC Digital 'Town Square' Gets Lift From Radio | Too Many Brands Stuck on Media Part of Social Media |
| 05/10/12 |
Harley's Sales Gains Reflect a Focus on the Retail Experience | Pampering Yourself Is Newly Back in Fashion | RAB Member Benefits Inbox: An Introduction to Cold Calling |
| 05/09/12 |
Cha-ching! Dealership Profits Soar | Detroit's Welcome Sticker Shock | Good Dealer Experience Still Sells Cars, Report Finds |
| 05/08/12 |
Ace Hardware Repeats as Customer Satisfaction Leader Among Home Improvement Retailers | Boomers Buying Food for Parents, Cars for Kids | Spirits Market Increases 3.5 Percent in 2011 |
| 05/07/12 |
Health Alliance on Alcohol Offers Tips for Parents to Curb Underage Drinking | 'The Great Recycle' Takes Over NYC’s Times Square, Collecting 15,000 Beverage Containers in One Day | Clear Channel Media and Entertainment and Ad Council Address Childhood Obesity |
| 05/04/12 |
Benchmarking: Local Radio Stations' Online Revenues | Big Tablet Sales Push Video, App Downloads | Americans Watch Billions of Video Ads Monthly |
| 05/03/12 |
WSM, Ernest Tubb Record Shop Celebrate 65-Year Advertising Partnership | Radio's Most Effective Time Management Tool: The Big Order | Survey: Men Seek Speedy Cars, Women Want Practicality |
| 05/02/12 |
Online Registration Kicks Off Preparations for the 2012 Radio Show | Home Builders' Health Improves | J.D. Power: Shoppers Switching Auto Insurance |
| 05/01/12 |
5th Annual 'Rising Through the Ranks' Program Set for August 29-30 | Pool and Spa Industry Retailers Seeing an Improving Business Climate | To Counter Frustration with Fees, Banks Work On Other Areas of Customer Service |
| 04/30/12 |
Jersey Mike's Partners with U.S. Women's National Soccer Captain | Zippo Rocks Out with New Campaign | FCC Proposes Allowing Public Radio to Use 1% of Airtime to Raise Cash for Charities |
| 04/27/12 |
Integrated Marketing Ideas from the CBS Radio Altitude Group | 'Viewability' Better Than Clicks to Measure Online Ads | Local Online Radio Looks Strong in 2012 |
| 04/26/12 |
Mother's Day Spending Expected to Top Last Year | Homeowners Keep Renovations Simple, Budget-Friendly | Pizza Sales Are Piping Hot |
| 04/25/12 |
Auto Sales Tracking at 14.68 Million Units, Reports CNW | Edmunds' 2012 List: Vehicles Best at Holding Value | Market Improves for EVs, Hybrids |
| 04/24/12 |
'The Pitch' Provides Sales Leads, Insights and Ideas for Automotive, Real Estate, Gifting | Survey Explores the Wireless Shopping Process | 'New Cultural Mix' Influencing Grocery Sales |
| 04/23/12 |
Sales Tips: Veteran Sellers Share What's Working | Women Organize Push for Childhood Vaccinations | What Stations Are Doing: WIL's 'Team Breadhead' Joins Komen Race for the Cure |
| 04/20/12 |
NAB Show Full of Ideas to Sell More Radio | Mobile's Surge | Hispanics Use Social Media More -- But Share Less |
| 04/19/12 |
Smartphones, HDTVs Are the Most Planned CE Purchases This Year | Budget Brands Aim for Piece of Hotel Recovery | Prom Spending Rises to Average of $1,078 This Spring, Survey Says |
| 04/18/12 |
Young, Mobile and Growing: The State of U.S. Hispanic Consumers | African-Americans: Web-, Smartphone-Centric | Quick-Service Restaurants Are Hot with Hispanic Consumers |
| 04/17/12 |
Frugality Fatigue Spurs Americans to Trade Up | Is the 'Year of Dragon' Driving a Home Furnishings Boom? | Pet Food Shoppers Continue to Buy Premium |
| 04/16/12 |
Room for Improvement: What Properties Need to Do Differently | Walmart Springs Into Action Against Hunger | What Stations Are Doing: Macy's Teams With Clear Channel to Find a Star |
| 04/13/12 |
Radio Remains at Core of Consumers' Media Habits | Conversions, Not Clicks, Key to Display Ads | It's April. Time to Get Your Strategy in Order for Black Friday and Cyber Monday |
| 04/12/12 |
High Fuel Prices Propel Convenience Store Sales in 2011 | CE/Appliance Dealers Achieve Success Through Diversification | Landscape Maintenance, Lawn Care Poised for Growth in 2012 |
| 04/11/12 |
$4 Gas Fuels the Surge in March Sales | The Surprising Reason for Record New Vehicle Prices | Loyalty to Hybrid Cars Elusive |
| 04/10/12 |
Apparel Business Showed Marked Improvement in 2011 | The Restaurant Customers of Tomorrow | Tee Time: Golf Industry Has Optimistic Outlook for 2012 |
| 04/09/12 |
Radio Sales Today Unveils Its New Look | Burger King Introduces Largest-Ever Menu Expansion | Golden Corral Launches Camp Corral Nationally |
| 04/05/12 |
Expectations Rising for Housing Market's Spring Season | Retail Sales of Craft Beer Are Hopping | Consumers Using Tax Refunds for Vehicle-Related Purchases |
| 04/04/12 |
RAB Names Erica Farber President and CEO | Average Engagement Ring Spending Slips; Overall Wedding Budgets Slightly Higher | 2012 Sales Forecast Increases for Bedding Industry |
| 04/03/12 |
High Gas Prices? Some Consumers Just Say No | Office Workers Provide Daytime Selling Opportunities | U.S. Soda Consumption Decline Continues |
| 04/02/12 |
Sprite Spark Parks Project to Get Courts Back in the Game in 25 Cities | Most Socially-Conscious Consumers Consult Social Media When Making Purchasing Decisions | Food Lion Raises Record $4.5M for Easter Seals |
| 03/30/12 |
ILM Focuses on Ideas to Drive Local Advertising | Top Digital Trends for 2012 | 21 Fast Facts About Millennial Tablet Owners |
| 03/29/12 |
Radio -- Deserving of More Attention? | Survey: Data Usage Will Upend Wireless Revenues | When Low Prices Make Shoppers Mad |
| 03/28/12 |
Automotive Recovery Hits Red-Hot Stage 2 | 2011 Was a Record Year for Dealership Profits | Domestic Brands Score Well in Total Value |
| 03/27/12 |
Annual Report Details Signs of Improvement in Chain Restaurant Growth Rates | Power Equipment Sales Boom Amid Early Spring | Salons See Uptick in Business as Economy Improves |
| 03/26/12 |
Introducing 'The Pitch,' an Exciting New Benefit for RAB Members | Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage | Coke to Focus on Events, Loses Faith in 30-Second Spot |
| 03/23/12 |
What's 'Reality' When Calculating Online Ad Numbers for Local TV and Radio? | When Conversations Lead to Mobile Searches | Facebook Ads Get Mixed Reviews From Merchants |
| 03/22/12 |
Size Matters in Retail -- But Just What Size? | Spring Apparel, Candy to Send Easter Sales Past $16 Billion | Luxury Shopper Surprise: Men Buy Like Women, Vice Versa |
| 03/21/12 |
Retailers Break Out of Multicultural Silo | CPG Companies Grow by Targeting Hispanics | African Americans Rely Heavily on Mobile Phones When Making Movie Plans |
| 03/20/12 |
Retailers Look to the Department Store for Salvation | Customization, Healthful Foods Top 2012 Restaurant Trends | The Millennials Check In |
| 03/19/12 |
Tune Up Your Experiential Marketing for 2012 | Toys 'R' Us Gets Blue for Autism Awareness | Raking in the Green: Benefits of eFundraising and Digital Donation Sites |
| 03/16/12 |
Mobile and Video Grab a Greater Share of Digital Ad Budgets | Ad Execs Bullish On Digital, Marketers More So On Social | Generation C: Connected Americans 18-34 |
| 03/15/12 |
Jobs Recovery Revives U.S. Furniture Sales | Easter Gaining Importance as a Gifting Holiday | Edgy Marketing Campaigns Pay Off for State Farm, Allstate, Farmers Insurance |
| 03/14/12 |
This Time, Pricey Gas May Not Spur Small-Car Sales | Leasing Boom? Not So Fast | Dealerships Losing Younger Service Customers |
| 03/13/12 |
Credit Unions Hit Record Membership | St. Patrick's On Saturday: A Mixed Blessing | Public Transportation Use Up Across the Nation in 2011 |
| 03/12/12 |
Stars Record Song For ConAgra Anti-Hunger Campaign | Community Service Spotlight | Vans Teams With Anti-Smoking Effort at SXSW |
| 03/09/12 |
The Digital Future | TV Sourcing and Viewing Continues to Change | Industry Maintains Push for Viewable Impressions |
| 03/08/12 |
Radio Connects with Voters According to Arbitron Study | February Called 'A Breakout Month' for Auto Sales | Prestige Beauty Category Posts Highest Revenue Total in 15 Years |
| 03/07/12 |
Bank Customers Defect Due to Fees, Poor Service | Box Office is Booming Despite a Largely Lackluster Slate of Films | What's Behind the Dollar Store Craze? |
| 03/06/12 |
Mild Winter Cheers Retailers | Bank Fees Prompt More to Open Accounts Elsewhere, Study Says | Shoppers Mastering the Art of 'Showrooming' |
| 03/05/12 |
Volkswagen Uses Music to Promote New Beetle | A Splash of Romance in the Search for Paint | What Stations Are Doing: Univision Partnership Creates Branded Newsstands and Airport Cafes |
| 03/02/12 |
SMBs Up Ad Budgets for Digital Media | inMobi: Mobile Users Spending More Time with Devices than with TV | Behind the Google Goggles, Virtual Reality |
| 03/01/12 |
|
| 02/29/12 |
Sizzling February Sales Point to a Bigger Year | Toyota Tops Consumer Reports' Annual Survey | Car Buyers Finding Fewer Options When It Comes to Options |
| 02/28/12 |
RAB to Present Five Strategic Sales and Marketing Sessions at 2012 NAB Show | Early Spring for Home Improvement Retailers | Survey Notes Upswing in Organic Food Sales |
| 02/27/12 |
Consumers Weigh Causes and Prices Before Buying | GradeBomb.com Beverage Products Reward College Students with Financial Support | What Stations Are Doing: KFNS, Five Guys Burgers Hold Fundraiser |
| 02/24/12 |
Time Spent In Mobile Far Outpaces Ad Spending | Retailers Shut Facebook Storefonts Amid Apathy | What You're Going to Need to Know About Pinterest |
| 02/23/12 |
More Americans Serious About Saving Tax Refunds This Year | Is $4.50 a Gallon the New Gas Price 'Wall'? | Despite Popularity of Smartphones, Consumers Still Rely on Cameras |
| 02/22/12 |
Radio Ads Are Coming Back, and the Presidential Run Will Help | Warm Weather Puts Chill on Brands' Winters | Low Prices Less of a Differentiator When Choosing a Supermarket |
| 02/21/12 |
Casino Gambling Revenue Shows Uptick Nationally | Economy, Aging Vehicles Drive Automotive 'Do-It-Yourselfers' | Improvements, Pricing, Promos Fuel Pizza Growth |
| 02/17/12 |
Digital Radio Overcomes Major Ad Hurdle | Internet-Only TV Homes Surge 22.8%, Spend 9% of TV Time Online | Agencies Show Their Age on Mobile |
| 02/16/12 |
Home Remodelers Betting on a Rebound | Personal Loans Make a Comeback | Survey: Consumers Plan to Travel More in 2012 |
| 02/15/12 |
Credit Thaw Driving Auto Loan Approvals, Sales | Dealers Looking Forward to a Good Year in 2012 | Survey Recognizes Women-Friendly Dealerships |
| 02/14/12 |
Fast-Casual Segment Influences Restaurant Industry | Plastic Surgery Numbers Rise with the Economy | Men Are Shopping for Clothes Again |
| 02/13/12 |
Corona Supports Cancer Research with Promo | Restaurants Plan Promotions for 'Dine Out For No Kid Hungry' | What Stations Are Doing: Winging It In Philly |
| 02/10/12 |
How Social Media Changed ESPN Audio | Online Tops Papers as Political News Source | Does 'Liking' a Brand Drive User Loyalty? |
| 02/09/12 |
It May Be Time to Buy a Home, But Is It Time to Sell Yet? | What (Jewelry) a Bride Wants | Pet Owners Are Shopping Around |
| 02/08/12 |
Madonna's 'Luvin' All the Radio and TV Exposure | Study Reveals Top Local Markets for and Insights into Lottery Ticket Purchasing | Banks Still Have Their Devoted Fans |
| 02/07/12 |
Competition Mounting for Convenience Shoppers' Attention | Orthodontists Market to Adults Seeking Prettier Smiles | Dealers Optimistic After Early Boat Show Results |
| 02/06/12 |
Reebok, CrossFit Unfurl Global Campaign | The Importance of Sponsor Cross-Promotions | What Stations Are Doing: Federated Media Adds Gaming Feature to Station Apps |
| 02/03/12 |
Mobile Use to Soar During Super Bowl | 5 To-Do's When Activating Digital Shopper Marketing Programs | Ubiquity of Mobile Platforms Threatens Pay TV Subscriptions |
| 02/02/12 |
Americans Going All Out for Valentine's Day This Year | Late-Night Sales on a Roll for U.S. Fast-Food Outlets | Young Consumers Still Enjoy Traditional Shopping Venues |
| 02/01/12 |
J.D. Power: What Drives Auto Avoidance | Consumers See Less Difference Between Car Brands, Survey Finds | Big Retailers Say They Won't Neglect Used-Vehicle Sales |
| 01/31/12 |
Radio Mercury Awards Announces Campbell Ewald's Bill Ludwig as 2012 Chief Judge | Super Bowl: Food Sellers Look to Run Up the Score | 2011 U.S. Bedding Shipments Rose 2.1% in Units, 10% in Dollars |
| 01/30/12 |
Text Donors Younger, More Tech-Centric | Beauty Buyers: More Samples and Social, Please | What Stations Are Doing: Putting a Number on Radio's Giving |
| 01/27/12 |
U.S. Online Ad Spend to Close in on $40 Billion | CPM of Online Video Streams Higher Than TV | AT&T Ramps Up Cross-Platform Efforts |
| 01/26/12 |
More States Betting on Casino Gambling for Jobs, Revenue | Report by Nation's Largest Furniture Seller Lists Top 10 Trends of 2012 | Today's Youth a Tough Sell for Automakers |
| 01/25/12 |
Top Growth Opportunities for Restaurants | Jewelry Retailers Reveal Their 2012 Wish Lists | Household Appliances, Devices Making All the Right Connections |
| 01/24/12 |
Homeowners Stop Waiting to Spruce Up | Grocery Stores Adapt to a Food-Stamp Environment | Reunions Will Heat Up the Roster of Summer Concerts |
| 01/23/12 |
Critical Thinking: What Properties Need to Do Better in the New Year | Sweet Leaf Tea Gives Back with Donation to Big Brothers Big Sisters | What Stations Are Doing: Wings Over Vegas |
| 01/20/12 |
What CES Means to Radio Salespeople and Managers | Digital to Get Bigger Slice of Ad Budget Pie | Study: More Regional Ad Agencies Budget for Digital Specialists |
| 01/19/12 |
NRF Forecasts Retail Industry Sales Growth of 3.4 Percent in 2012 | 2011 Good for Two-Wheel Category | More Consumers Choosing Smartphones as Apple Closes the Gap on Android |
| 01/18/12 |
Early Returns Point to a Strong 2012 for Auto Sales | Whether Loyalty or Retention, It's Critical | Trucks Are Tops Again; Nip Cars at the Finish Line |
| 01/17/12 |
CE Industry to Reach Record-High Revenues in 2012 | Coors Light Blasts by Bud to Become No. 2 Brew | Renting Remains a Viable Option for Many Consumers |
| 01/13/12 |
Consumer Electronics Show All About Connectivity | ANA: More Satisfaction from Integrated Marketing, but Strategy Key | 2012 Trends: Social Media Metrics Take Center Stage |
| 01/12/12 |
How to Package Traditional Media to New-Age Marketers | Restaurant Operators Expect Better Sales, Profits in 2012 | Softer Diet Industry Guns for Hefty Men |
| 01/11/12 |
Most Listeners Stay with Radio Stations During Commercial Breaks | Radio's 2012 Outlook: Solid Growth | Study Highlights Radio and Web Relationship |
| 01/10/12 |
The Secret Behind the Long Union of Allstate, Burnett | A Good Year for Automotive? Yeah, But... | Recorded Music Sales, Concert Revenues Rose in 2011 |
| 01/09/12 |
Athleta Launches First National Campaign, Tagline: 'Power to the She' | Sports Sponsorships Predicted to Outpace Gate Revs | What Stations Are Doing: Congress Recognizes Zimmer for Tornado Coverage |
| 01/06/12 |
Pre-Roll, Mobile Top Video Ad Formats for 2012 | Newspapers' Digital Audience Skews Younger, More Affluent | 2012: Rise of Metrics, End of Click-Through Rates |
| 01/05/12 |
Resolutions May Benefit Financial, Tech Segments | Retailers Adjust Marketing as More Men Take Over Grocery Shopping | Refinancing Gets Even More Attractive |
| 01/04/12 |
U.S. Automotive Industry to Post Another Good Sales Year | Edmunds.com's Anwyl on Autos | Used-Vehicle Sales Up 5.2 Percent in 2011 |
| 01/03/12 |
Restaurant Industry Experts Forecast 2012 Trends | What's Hot in Home Decor for the New Year | More Young People See Opportunities in Farming |
| 12/30/11 |
Macy's is 2011 Mobile Marketer of the Year | In Local Media, the War Over Turf Turns | Email & Social Marketing 'Main Priorities' for 2012 |
| 12/29/11 |
Auto Sales Could Hit 14 million in 2012 | Travelers Increasingly Choose Luxury in the Sky | Gen Y, Boomers on Same Smartphone Page |
| 12/28/11 |
Higher Holiday Sales Come with Caveat | Jewelers Celebrate a Solid Christmas | Lowe's Has Praise for the 'Creator' Customer |
| 12/27/11 |
Top Restaurant Marketing Trends for 2012 | Last-Minute Hotel Reservations on the Rise | In Tough Times, a Boom in Cremations as a Way to Save Money |
| 12/23/11 |
Obsessed With the New, But Digital Marketers Are Investing In the Old | Online Video Viewing Passes 50% of Total U.S. Population | A Rare Apple Compromise |
| 12/22/11 |
2012: Changed Americans Require Marketing Shifts | Builder Confidence Rises Again | Crowded ERs Help Urgent Care Centers Thrive |
| 12/21/11 |
Edmunds.com Forecasts 13.6 Million New Car Sales in 2012 | Wave Goodbye as These 2011 Vehicle Models Vanish | 'Pay-here' Outlets Are High-Risk Diversity |
| 12/20/11 |
Restaurants Will Benefit From New Year's Celebrants | Drug Stores on Holiday Offensive | Making a List, and Taking It to the Pawnshop |
| 12/19/11 |
Allstate Donates To 'Autism Speaks' | Headphone Makers Turn Up the Volume on Sponsorship | What Stations Are Doing: Entravision Raises $2 Million For CMN |
| 12/16/11 |
Radio Is Killin' It With Mobile | What Brands Are Doing | In Europe, Tablets Replace TV Viewing But Smartphones Complement It |
| 12/15/11 |
Breakfast Opportunities Increasing for Quick-Service Providers | Survey Says More Than 40% of Consumers Will Shop Last-Minute for Gifts | E-Books, Shmee-Books: Readers Return to the Stores |
| 12/14/11 |
Marketers Advised to Target Ethnic Preferences | Car Campaigns for All Consumers | Who Uses Tablets and eReaders the Most? |
| 12/13/11 |
What's Hot This Season for Gifts? Retro and Quirky | Dentists Turn to Marketing After Getting Brush-Off from Patients | Indian Casinos Target Las Vegas-Style Features |
| 12/12/11 |
Aluminum Can Industry Collects Over 3 Million Cans, Raises Nearly $75,000 for Charities | Restaurant Industry Donates $3 Billion Annually | What Stations Are Doing: Food Donations Grow For Saga's 'Combat Hunger' |
| 12/09/11 |
One in Three Online Consumers to Use a Tablet by 2014 | Search to Lead U.S. Mobile Ad Revenues of $2.35 Billion in 2012 | Small Businesses Like Facebook, Hate Groupon |
| 12/08/11 |
Shoppers Waiting for Black Friday -- Round 2 | Convenience Store Growth Poses Threat to Quick Service | Energy Tax Credits About to Expire |
| 12/07/11 |
December Emerging as Best Month for New Car Purchases | Americans Embrace SUVs Again | Longer Loans Return to Help Boost Sales |
| 12/06/11 |
How Marketers Get Inside Your Head to Get You to Stuff Your Stockings | Holiday Travel Expected to be Up This Year | Two-Thirds of Americans Drink, but Tastes Vary by Region |
| 12/05/11 |
Grocers Try New Tactics to Help Feed the Hungry | Hamilton Beach Bows First Ads Since '09 | What Stations Are Doing: Watermark Raises Big Money For Medical Center |
| 12/02/11 |
Local Online Audio Streaming Revenue to Double Next Year | Facebook Launches Program to Help Small Businesses With Their Pages and Ads | QR Mania: Mobile Codes in Magazines Rise 228% |
| 12/01/11 |
Restaurants Should Have Reason to Celebrate the Holidays | November Auto Sales Expected to Reach Highest Rate Since '09 'Clunkers' Rally | Lure Becomes Stronger for Prospective Home Buyers |
| 11/30/11 |
Getting in Tune with Millennials and Radio | Study Highlights the Power of Radio | AM/FM Radio Ranks as the Leading Tool for Music Discovery |
| 11/29/11 |
For a Weekend, at Least, Retailers See Record Numbers | QSRs Shift Focus as Core Demo Struggles with Economic Woes | Grocery Shoppers Increasing Spend, but Want More Value and Service |
| 11/28/11 |
Google Helps Properties Search For New Sponsors | Convenience Stores Emphasize Community Service | What Stations Are Doing: LivingSocial Brings Its Daily Deals to Radio with Clear Channel Partnership |
| 11/23/11 |
New-Car Sales Speeding Up This Month | Alt-Fuel Vehicles Face New Rivals | Supply Low, Demand High for Used Cars |
| 11/22/11 |
Retailers Woo the 'Mission Shoppers' | Pet Owners Make No Bones About Presents | Beverages Rise to the Top at Convenience Stores |
| 11/21/11 |
Nike 'Back to the Future' Shoes Raise $4.7M for Parkinson's | Companies Party with a Purpose | What Stations Are Doing: Toyota, Entravision Partner for Free Concert |
| 11/18/11 |
What's Required of the Next Generation of Marketers | Domino's Case Study: How to Blend Traditional and Social Marketing | Dialing for Deals: Mobile to Play Key Role in Holiday Shopping |
|
|
|
Find It Fast: Select a search term from the box below.
|
|
| |
Ideas, information and insight from RAB's experts-in-the-field. The Non-Traditional Revenue Tip of the Day is presented by independent professionals on the cutting edge of new business development, including Co-op, Event Marketing and manufacturer-funded plans.
Take these ideas and run! Get those creative juices flowing and put your own spin on these examples of commercial copy that works and promotions that perform for Radio stations and their advertisers around the world.
Copy
Promotions
Sign Up to Receive RST via Email!
RAB Classifieds: Your Employment Source
|
