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In the Radio Sales Today Archive, you'll find timely marketing news, money making promotions, sales tips, and super-hot
news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.
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| Date |
Headlines |
| 09/02/10 |
Shoppers Scaling Back on Channel Shifting | Home Improvement Spending Holding Up Well | 'Custom' Is Customary |
| 09/01/10 |
GM Marketing Boss: 'We've Got to Get Back to Telling Our Story' | No Deal: Buyers Will See Fewer Discounts for Cars | Heavy Radio Listeners Are Prime Prospects |
| 08/31/10 |
Shoppers Still Stick To Payday Purchases | Restaurants Adopt 'Green' Practices to Help Rein in Customers and Cut Costs | Department Stores Ramp Up for Fall |
| 08/30/10 |
But What Do We Want People to Do? | Target helps make over school libraries | What Stations Are Doing: WEEI’s Annual Jimmy-Thon Kicks Off |
| 08/27/10 |
Local Online Ad Sales Forecast to Grow in 2011 | Digital Economy Impacting Pay TV; Subscribers Down | What Happens When Facebook Trumps Your Brand Site? |
| 08/26/10 |
Boom in Multigenerational Households Has Wide Implications for Ad Industry | Gifts: Food Outperforms Many Other Categories | More Furniture, Mattress Sellers Using Smart Technology |
| 08/25/10 |
Ford Launches New Ad Campaign Aimed at African Americans | New 7-Eleven Pilot Program Targets Blue-Collar Hispanics | Consumer Spending Influenced by Cultural Differences |
| 08/24/10 |
Laggards Amid the Ad Rebound | McDonald's Still Dominates Breakfast Wars | A Nation of Drinkers |
| 08/23/10 |
Adidas Gives Competitors a Run for Their Money | FD Buyer: Vendor Venting | What Stations Are Doing: CC Radio Helps Artists Get Discovered on MDA Telethon |
| 08/20/10 |
Nielsen: Mobile To Outpace Internet Growth | ESPN Launches Local Apps | Five Things You Can Do To Perk Up Your Business |
| 08/19/10 |
Back-to-School Standoff Risks Profit Margins as Consumers Wait | Independent Retailers Face Challenges That Chains Don't | Suntan Lotion, Flip-Flops...and Flu Shots |
| 08/18/10 |
Dealers beg for inventory as automakers' new discipline curbs sales | Hyundai Becomes One of Top Five Most-Considered Brands | Demand Increases for Used Cars, But Challenges Remain |
| 08/17/10 |
Restaurant Chains with the Best Customer Satisfaction | Retailers Moving Christmas A Little Closer | Americans Using Their Credit Cards More Than Ever |
| 08/16/10 |
Kia Adds Family-Targeted Entertainment Tie to National Portfolio | Faith Hill Named 'Tide Loads of Hope' Ambassador | Wrigley Sweepstakes Promotes 5 Gum |
| 08/13/10 |
Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent | Focusing on Analytics and Accountability | Consumers' Use of Mobile For Purchases, Product Research Takes Off |
| 08/12/10 |
Stores That Can't Stay | What You Want, When You Want It | Android Outsells RIM, IPhone In Q2 |
| 08/11/10 |
MSG Syndicates 'Boomer And Carton' | Prestone: We're Not Just For Winter Anymore | Yellowbook Shows True Colors |
| 08/10/10 |
Restaurants Serve Perks for Loyalty | Home Improvement Market Showing Signs of Recovery | Some Companies Are Hiring: Which Industries Are Hot |
| 08/09/10 |
Community Marketing Feeds Papa Murphy's Success | Cross-Media Case Study: The Cracker Doesn't Crumble | Charity Brawl: Nonprofits Aren't So Generous When a Name's at Stake |
| 08/06/10 |
Mobile Users Accessing Business Directories Jump; Represent Most Attractive Customers | Consumers Embrace Geekdom | What Stations Are Doing: CBS Aggregates New York Web Properties |
| 08/05/10 |
Tech Gadgets Steal Sales from Appliances, Clothes | The Grocery Shopping List is Alive and Well | Scholarship Recipients Announced for 'Rising Through the Ranks' |
| 08/04/10 |
Life at 11 Million U.S. Transactions | Surprise: Sales of Big SUVs Surging Faster Than Small Cars | Dealer Profits Up Through May |
| 08/03/10 |
Big-Ticket Buying Slowly Rises | Apartment Occupancy Up Amid Foreclosures | Americans Cutting Back on Visits to the Doctor |
| 08/02/10 |
New Water Brand Puts Sponsorship Elements in Place | Gatorade and NFL Launch Campaign to Educate Athletes, Parents and Coaches About Heat-Related Illnesses | What Stations Are Doing: Peak Broadcasting's Boise Music Festival |
| 07/30/10 |
Mobile Display Ads to Hit $1.2 Billion by 2015 | You Wouldn't Cheap Out On Your Office, So Don't Do It On Your Website | Retailers Hop On Digital Movement to Capture Consumers, Report Shows |
| 07/29/10 |
Young Adults Return to Nest | Survey: How Age Affects Cellphone Preferences | Early Signs of a Hotel Rebound |
| 07/28/10 |
Hispanic Market Hits Tipping Point | Ethnic Marketing: McDonald's Is Lovin' It | Tapping the Growing Muslim-American Demographic |
| 07/27/10 |
Consumer Electronics Sales to Increase 3% in 2010, According to Revised Forecast | Summer Encourages 'Spontaneous Spending' | Nearly 80% of Americans Participate in a Sport, Fitness or Outdoor Activity |
| 07/26/10 |
American Express Taps Music Sponsorships for New Card | CPG Manufacturers Called to Innovate | What Stations Are Doing: KINK Holds Auction for Oregon Food Bank |
| 07/23/10 |
Mobile Devices Continue to Take Market Share | Magna: Revised Digital Forecast Down Slightly | Expert Notes Few Marketers Do Social Media Well |
| 07/22/10 |
Nielsen: This Isn't Your Grandfather's Baby Boomer | Store Push Summertime 'Christmas' Sales | Alcohol: At-Home Upticks as On-Premise Dips |
| 07/21/10 |
Detroit Brands Top Asians, Europeans in Study of Most Appealing Models | New Survey Examines Auto Purchase, Finance Decisions | Mercedes Dealers Ranked Most Customer-Friendly; Ford Chevy Gain |
| 07/20/10 |
Back-to-School Sales Up as Parents Replenish Children's Needs | Spending on College Merchandise to Increase Slightly | AC Sales Soar with Record Heat |
| 07/19/10 |
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| 07/16/10 |
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| 07/15/10 |
Deloitte Study: Consumers Love Spending Less | Stressed Out Are Running for Their Sanity, Helping Retailers | Couples Say 'I Do' Amid Tools, Tacos |
| 07/14/10 |
GM Uses Radio Ad to Boost Its Image Around Nation's Capital | National Pep Boys Effort Taps Mixed Media | Radio Clicks with Consumers Before Shopping |
| 07/13/10 |
Study: Consumers Hungry for Restaurants | 'Fashion Forwards' Pack a Punch | Friday is the Last Day to Apply for 'Rising Through the Ranks' Scholarships |
| 07/12/10 |
Part I: Branded Entertainment Set to Surge | Part II: Better Than Digital -- Brand Marketing is a Deepening Pool of Dollars | State Farm Upping the Ante on Co-Op Ads |
| 07/09/10 |
iAd: Latest Media Competitor | Media and Retail Firms Meld Business Models Online | What Stations Are Doing |
| 07/08/10 |
Amid Oil Spill Fears, Would-Be Gulf Vacationers Head Elsewhere | Lowe's, Home Depot Push Staycation Projects, Entertainment Options | Large National Banks Outperform Regional Banks in Acquiring New Customers |
| 07/07/10 |
Auto Industry Braces for Even Slower Recovery as June's Sales Disappoint | Many Car Prices Similar for New or Used | Pickups Emerging as Leaders in Quality |
| 07/06/10 |
Study: Fine-Dining Consumers Favor Independents | Buyers of Foreclosed Homes Getting Big Discounts | Store Labels Outperforming National Brands |
| 07/02/10 |
The 'Subliminal' Effects of Banner Ads | The Social Habit -- Frequent Social Networkers | What Happens to Traditional Media When It Goes Digital? |
| 07/01/10 |
Reinventing the Back-to-School Season | Talking Isn't All That Matters to Cellphone Users | Major Appliances Experiencing Nice Sales Boost YTD |
| 06/30/10 |
New Messaging Needed to Reach 'New Majority' | Latinas: Not What You Think They Are | U.S. Nears Racial Milestone |
| 06/29/10 |
2010 Radio Show to Feature Integrated Educational and Networking Opportunities | Health-Care Reform Stokes Ad Spending by Top Hospitals, Clinics | Opportunities in Today's Economy |
| 06/28/10 |
'It's a Wonderful Life' for Coca-Cola, Paramount | Six Ways to Use Local Radio to Drive Consumers to Retail | Pop-Up Stores Become Popular for New York Landlords |
| 06/25/10 |
How to Use LinkedIn to Prospect and Sell | Ad Futures: Mobile, Digital Best Bet | Kia Turning Attention to Digital, Mobile |
| 06/24/10 |
2010 Holidays to be Kinder to Retailers | In Tough Economy, Consumer Electronics Are Holding Their Own | Millions of Americans Ready to Celebrate the 4th of July |
| 06/23/10 |
Dealers Shift Toward Consistent Value Pricing | Biggest Automakers Dropped U.S. Ad Spending by Nearly 23 Percent in 2009 | Latest Buyer Lure: Free Maintenance |
| 06/22/10 |
Most Top Marketers Cut Ad Spending in 2009, But Defying the Trend Paid Off for Some | Drug Stores Go Fresh | Opportunities in Today's Economy |
| 06/21/10 |
Radio Campaign for Marshalls Products Big Results | Retail Customer Experience: Eight Insights for Maximizing Online Coupe Use | What Stations Are Doing: WGY-AM, 99.5 The River Raise $400K For Children's Hospital |
| 06/18/10 |
Future Rosy for Online Entertainment, Media | Internet Can Drive Word of Mouth Even Better Than Television | What Stations Are Doing: WBRX Utilizing Facebook Opportunities |
| 06/17/10 |
Luring Back Wary Diners | Survey Finds Ford is Top Auto Brand | Guys Just Want to Have Fun |
| 06/16/10 |
Target's Radio Campaign is a Big Winner | Ford Goes Urban with Fiesta Campaign | For Coolatta, Dunkin' Urges Fans to 'Play DJ' |
| 06/15/10 |
Folks Get Back to Work on Their Homes | 'Rising Through the Ranks' Scholarship Application Deadline Nears | Opportunities in Today's Economy |
| 06/14/10 |
OPINION: AND NOW, A WORD FROM A GUY WHO LIKES SPONSORSHIPS | MCDONALD'S, PEPSI, COCA-COLA TROLL FOR UP-AND-COMING ARTISTS | AMERICA'S GREENEST BRANDS |
| 06/11/10 |
NPR CEO Schiller Says All Cars Will Have Internet Radios | 'Post-PC' Era to Change Media, Says Apple's Jobs | Quick, Name a Medium with the Reach of TV, But an Ad Market Smaller Than Outdoor |
| 06/10/10 |
Furniture Stores Encouraged by Memorial Day Business | RVs Make Inroads With Families | As CD Sales Wane, Music Retailers Diversify |
| 06/09/10 |
Good Sales News? Close, But No Cigar | Shake-Ups Level Auto Playing Field | Is Digital Revolution Driving Decline in U.S. Car Culture? |
| 06/08/10 |
Charles Warfield to Receive National Radio Award | Clothes, Gadgets and Gift Cards Prevail as Top Gifts for Father's Day | Opportunities in Today's Economy |
| 06/07/10 |
Arm & Hammer Tells Pet Owners: 'Tag a Cat' | Boston Beer's Not Flat | What Stations Are Doing: Car for Sale -- Low Mileage; Radar, Nail Gun, Smoke Screen Standard |
| 06/04/10 |
Jacobs Media and Arbitron to Unveil Results of Mobile Devices Study During 2010 Radio Show | Online Video Viewing Continues to Grow | Internet Occupies 40 Percent of Typical Day for Working Women |
| 06/03/10 |
Esteemed Panel of Final-Round Judges Assembled for 2010 Radio Mercury Awards | Americans Downing Less Beer, Sparking Brawl Among Brewers | More Say 'I Do' to Weddings, Costs |
| 06/02/10 |
Research Helps Marketers Target Latinos | Study: Atlanta Overtakes Chicago as Second Largest Black Metro Area | 10 Things to Know About Hispanic Shoppers |
| 06/01/10 |
Lenders Lower the Bar as Looser Credit Boosts Auto Sales | Folks Easing Away From Spending Cuts | Athletic Footwear and Consumer Fitness Expected to Have Strong 2010 |
| 05/28/10 |
Razorfish: Local, In-Game, Digital Out-of-Home To Increase In 2010 | Google Gaining on Yahoo in Display | Policing the Online Ad Market |
| 05/27/10 |
Retailers Temper Recovery Hopes with Caution | Soft Economy Hasn't Grounded Summer Travel Plans | Dave Thomas Foundation for Adoption Launches Campaign |
| 05/26/10 |
Ford: Moving On | Carmakers Turn Into Inventory Control Freaks | Dealership Closings Have Had Little Impact on Nearby Aftermarket Retailers |
| 05/25/10 |
No More Free Lunches at Restaurants | Surveys Shows Many Auto Insurance Customers Willing to Switch Providers | Opportunities in Today's Economy |
| 05/24/10 |
'Twilight' Star Joins Staples, DoSomething Drive | Local TV Borrows Radio Gambit with Watch-and-Win Contests | What Stations Are Doing: CCR/Chattanooga Helps Out After Flooding |
| 05/21/10 |
Reinventing Local Radio | Online Ad Sales Hit First-Quarter High | Facebook: CPM Advertisers to See Fewer Clicks |
| 05/20/10 |
Consumers Back in the Practice of Gift Giving This Graduation Season | Study Examines Next Generation of Home Improvement Retailing | More Move, But Not Long Distance |
| 05/19/10 |
Boost Mobile Promotes 'Change' in New Hispanic Ads | Acura Effort Says Luxury Can Be Sensible | New Lung Association PSAs Focus on Action |
| 05/18/10 |
Retailers Ready to Welcom a Revitalized Consumer | Act Now to Take Advantage of the Special Hotel Rate for the Radio Show | Opportunities in Today's Economy |
| 05/17/10 |
Campaign Offers Plenty of 'Nothing' | In-Store Events Gone Wild! | What Stations Are Doing: Clear Channel Radio Sponsors 'Texting to House the Homeless' |
| 05/14/10 |
Bridge Ratings Analysis: Traditional Radio's Recipe for Success | iPad Impacts Wi-Fi Usage | Study: Mobile Ad Budgets on the Rise; Clients Find Apps Most Exciting |
| 05/13/10 |
Luxury Hotels Bounce Back Faster Than Overall Market | Android Eclipses iPhone in First Quarter | Survey: Younger Women Saving, More Debt-Averse |
| 05/12/10 |
As Rivals Rein in Spiffs, Toyota Goes to the Whip | KBB Ranking: Ford Takes Over Top Spot | Why New CMO Ewanick Will Have It His Way at GM |
| 05/11/10 |
Radio Advertising Bureau Re-Launches Advertiser Channel on RAB.com | Gen Y, Health-Conscious Diners Offer Key Opportunities | Opportunities in Today's Economy |
| 05/10/10 |
Despite Cuts, Big Three U.S. Automakers Remain Large Sponsorship Players | Dawn's Wildlife Rescue Efforts Shine in Gulf Coast Oil Spill | Sunny Delight's Fruit20 Helps Fight Diabetes |
| 05/07/10 |
9 Ways for Advertisers to Incorporate Video Into an Ad Plan | Study: 'Mobile Intensives' Nearly a Quarter of Market | NAA Bonanza: Newspaper Web Sites Draw 74 Million |
| 05/06/10 |
From Doom to Vroom | April Auto Sales Portend Recovering Market | Key CE Categories Seeing Increased Adoption Patterns |
| 05/05/10 |
Hispanic Consumers: Not All the Same | Black Households Are Optimistic About Their Financial Futures | Media, Marketing Trends: Hispanics Younger, More English Proficient |
| 05/04/10 |
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| 05/03/10 |
Who Spent What in '09: IEG's Top Sponsors List | Festivals Are Increasingly Music to Marketers' Ears | Country Financial Sponsors 'Road Trips' |
| 04/30/10 |
Online Ads Surpass TV Ads in Recall, Likability | Ad Networks Generate Less Than a Quarter of Impressions | What Stations Are Doing: A Lesson From a Local TV Station |
| 04/29/10 |
Scholarship Applications Now Being Accepted for 'Rising Through the Ranks' | From the Mall to the Docks, Signs of an Economic Turnaround | Convenience Stores Find Benefits in Gas Giveaways |
| 04/28/10 |
Low APRs Drive Store Profits Up | Americans Looking at U.S. Vehicles More Favorably | Three Imports Reverse Slide in Sales Per Franchise |
| 04/27/10 |
RAB Launches Comprehensive Sales Management Platform | Spring Boosts Home Depot, Lowe's | Opportunities in Today's Economy |
| 04/26/10 |
Interesting Developments at Major Sponsors | Kraft Foods Gets Naming Rights to Post-Season College Bowl Game | Bazooka Signs Pop Acts |
| 04/23/10 |
On-Air Is From Mars, Digital Is From Venus | Digital Update, As Reported by the Online, Media, Marketing and Advertising Conference | Ford Fiesta to 'Sync' with Streaming Radio |
| 04/22/10 |
Moms Second Only to Winter Holidays | The Power of One | In Apparel, The Brand Makes a Comeback |
| 04/21/10 |
Ring, Ring!, Run! | At a Crossroads Between Old and New, NPR Wins by Striking Balance | Tecate's Latest Personalizes 'Character' Theme |
| 04/20/10 |
PC Sales Are On Course for Big Increase in 2010 | Shaking Up the Auto Pricing Model | Opportunities in Today's Economy |
| 04/19/10 |
Nivea Uncovers a Sports Marketing Strategy That Is More Than Skin Deep | Teed Up | What Stations Are Doing: WIL's Cornbread Holds 'World's Largest Garage Sale' |
| 04/16/10 |
Mobile Marketing Set for 'Break-Out' Year | Yahoo: 'Uber Fans' Are Where the Money Is | Local Revenue Also Going Hyper |
| 04/15/10 |
Report: Consumers Ready to Dine Out Again | Who Spends the Most on Gasoline? | 'Flash Sales' Reap Rewards for Travel Industry Providers |
| 04/14/10 |
Here Come the Heavies | Costs of Driving Shift Up for 2010 | Dealers Covet Used Cars Despite High Prices |
| 04/13/10 |
Spring Brings in Rosier Marketing Picture | Overall Sales of Sporting Goods Drop 4 Percent in 2009 | Opportunities in Today's Economy |
| 04/12/10 |
A Sampling of Opera at Whole Foods | Interview with PetSmart CEO Bob Moran | What Stations Are Doing: NABEF Honors Two Stations for Exemplary Community Service |
| 04/09/10 |
Americans Continue to Hold Radio in High Regard | Promotional Dollars Maintain Shift to Digital | What Stations Are Doing: Hyper-Local Digital Content |
| 04/08/10 |
2010 Radio Mercury Awards Call for Entries is Officially Open | Upbeat Signs Revive Consumers' Mood for Spending | The Smartest Home Renovations Are the Least Expensive |
| 04/07/10 |
Nielsen Breaks Ad Campaign Aimed at Multicultural Targets | Half of U.S. Advertisers Mission Trillion Dollar Hispanic Market | African-Americans Spend More Time Listening to Radio Than Average |
| 04/06/10 |
Retailers Testing Out the Drive-Through Lane | Motels Boost the Thread Count | Opportunities in Today's Economy |
| 04/05/10 |
How Green is My Appliance? Ask Green Bay, Wis. | Bubba Burger Expansion Plans Call for Sponsorship | What Stations Are Doing: Clear Channel Wins National Starbucks Ad Contract |
| 04/02/10 |
10 Key Online Marketing Trends for 2010 | Building Brands Needs New Approach: PepsiCo CEO | Business News Site for Local Online Media Launches |
| 04/01/10 |
Home Buying Picks Up as End of Tax Credit Looms | Ritual of Spring Cleaning Experiencing a Revival | Product Selection is Key Driver for Convenience Store Shoppers |
| 03/31/10 |
2009 Took a Toll on Top Retailers | Edmunds Sees Uptick in March Auto Sales | Subprime Outlook Brightens as Funds Are Freed |
| 03/30/10 |
The Changing American Diner | Beverage Category Declines for Second Straight Year | Opportunities in Today's Economy |
| 03/29/10 |
7-Eleven Revamps Coffee to Attract Younger Crowd | Marketers Invade Grocery Aisles to Pitch in the 'Last Three Feet' | What Stations Are Doing: Radio Has 31 'Moments of Truth' Per Week |
| 03/26/10 |
Unbound at SOMA OMMA | Cost-Per-Click, Cost-Per-Acquisition Emerging as Digital Pricing Model | Competition Heating Up for Local Ad Dollars |
| 03/25/10 |
Demographic Changes Prompt a Renewed Focus on Marketing Strategies | Smartphone Sales Reaching Critical Mass | Despite Economic Woes, Consumers Stick with Snacks |
| 03/24/10 |
National Spot Trending Upward | Subway to Sponsor Univision Radio's Spanish Concert Series | Scott's Miracle-Gro Amps Up Local Marketing |
| 03/23/10 |
Will Traumatized Consumers Ever Recover? | Dogs and Cats: Retail Rainmakers | Opportunities in Today's Economy |
| 03/22/10 |
Measurement: What Do Sponsors Want and What Can Properties Give? | St. Jude Research Hospital and Susan G. Komen for the Cure are Among Most Trusted Non-Profits | What Stations Are Doing: Purtan Radiothon Tops $2 Million |
| 03/19/10 |
How Radio Stations Are Using New Digital Platforms | Local Revenue Going Hyper | Retailers Increase Sales Using SMS |
| 03/18/10 |
Easter a Warm Welcome for Shoppers and Retailers | Breakfast Competition Perks Up as Sales Slow | Middle Boomers: A Separate Demographic Group |
| 03/17/10 |
Automakers Bring Back Incentive Programs | General Motors to Open the 'Un-Dealership' | Leasing's Revival Expected to Continue in '10 |
| 03/16/10 |
Movie Theaters Are Turning Up the Luxury with Food, Bars, Seats | Taking a Nip Out of the Tuck | 2009: A Good Year for Debt Consolidators, Cellphones |
| 03/15/10 |
From Bisquick to Quaker, Pepsi to Prilosec, Marketers Turn to Microsponsorships | Concentrate on the Personal Benefit | What Stations Are Doing: 'We've Got to Get Serious About Digital Business.' |
| 03/12/10 |
Understand and Use Metrics to Sell More Interactive Advertising | Outlook Positive for U.S. Digital Marketers | Beefing Up Banner Ads |
| 03/11/10 |
Shopping Behavior to Shift with New Marketplace Realities | Restaurant Traffic Down 3 Percent in '09 | Homebuilders Make Green, Efficient Features Standard |
| 03/10/10 |
Purchasing Power of Black Consumers Continues to Grow | Embracing the Hispanic Opportunity | Ethnic Beauty: Green, Crossover Products Are Big Hits |
| 03/09/10 |
Mining the U.S. Generation Gaps | St. Patrick's Day Spending Expected to Increase This Year | Opportunities in Today's Economy |
| 03/08/10 |
Properties May Find Value in Discount Furniture Retailers | Bally Fitness, Universal Music Launch Partnership | What Stations Are Doing: Horizon Broadcasting Holds 9th Make-A-Wish Radiothon |
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Ideas, information and insight from RAB's experts-in-the-field. The Non-Traditional Revenue Tip of the Day is presented by independent professionals on the cutting edge of new business development, including Co-op, Event Marketing and manufacturer-funded plans.
Take these ideas and run! Get those creative juices flowing and put your own spin on these examples of commercial copy that works and promotions that perform for Radio stations and their advertisers around the world.
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