Home

Research


 

In the Radio Sales Today Archive, you'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.


    

Date Headlines View
05/22/13 Pickups: America Falls Back in Love | Study: Think Python, Not Buying Funnel | Why Car Prices Vary From City to City 

View
05/21/13 Radio Advertising Bureau Launches Newly-Redesigned, State of the Art Website | Restaurants Sales at All-Time High as Recession Fades | U.S. Casino Revenue Up Nearly 5 Percent in 2012  

View
05/20/13 No Begging Here: Pet Food Makers Grow Appetite for Sponsorship | Gevalia Rolls Out Videos, Facebook Sampling Game | What Stations Are Doing: Clear Channel Albany Raises $626K 

View
05/17/13 Mobile Video's Growing Audience Lures Advertiser Investment | One in Three Social Marketers Dissatisfied with Results | Smartphones and Tablets, Though Mobile, Require Separate Ad Approach 

View
05/16/13 Auto Radio Ads Have Greatest Influence Closest to Purchase | Amusement Parks Gear Up for a Screamin' Season | Sales Report: For Mom, It Was Diamonds, Silver 

View
05/15/13 Asian Automakers Beating Detroit in Key U.S. Market: Hispanics | Baby Boomers: A Burgeoning Customer Market | On the Rise 

View
05/14/13 Study Confirms Americans' Spending up 9 Percent Since 2009 | More Consumers Dining Out on Sandwiches Boosts Category Growth | Hoteliers Gear Up for Busy Summer 

View
05/13/13 Category Update: Healthcare Companies | Clothes Recycling Goes Curbside as Demand Rises | What Stations Are Doing: Many Look Great at the Prom Thanks to Cumulus 

View
05/10/13 Targeted or Random; How Do You Like Your Ads? | Five Common Restaurant Facebook Page Mistakes | Do's and Don'ts of Photo-Sharing Mobile Contests 

View
05/09/13 Green Goes Mainstream for New Homes | Wireless Carriers Hold Consumers' Loyalty | Moms Lead the Way in Discussing Family Finances 

View
05/08/13 The State of Radio's No. 1 Advertising Category | Japanese Auto Makers Lose Their Midsize Edge | Survey Ranks Shopping Preferences of New Car and Truck Buyers 

View
05/07/13 Will Longer QSR Hours Boost Sales? | Big Beer Facing 'Brutal' Spring Sales Slump | A Field That Once Looked Bleak Attracts Young Careerists 

View
05/06/13 Boston Accent: Brands Should Speak, But Softly | Green is the New Black for Sustainable Retailing | What Stations Are Doing: WGN Radio 'Neediest Kids Fund' Launches Campaign 

View
05/03/13 The Peril of Terrible Ads | Creative Thoughts from Campbell-Ewald's CCO | Are Checkout Impulse Buys a Mobile Casualty? 

View
05/02/13 Ford, Nissan Lead Gains as Trucks, New Models Propel April Sales | For Retailers, Celebrity Brands Are an Attractive Lure | St. Louis Heads List of America's Top Pro Baseball Markets 

View
05/01/13 Consumers Look to Pamper Mom with iPads, Jewelry This Mother’s Day | Fewer Customers Are Shopping Auto Insurers, But Nearly One-Half of Those Who Do Switch Carriers | Alcohol Retailer Sees Growth in Event Planning, In-Store Experiences 

View
04/30/13 Mobile Products Driving CE Industry Sales | Gen X Proves Boon To Marketers | Prom Spending Rising Again, Averaging $1,139 

View
04/29/13 BMI Scholarship Applications Now Open for 'Rising Through the Ranks' Sessions | Party of 100? No Problem. Fast-Casual Chains Gobbling Up Catering Biz | What Stations Are Doing: Cape Cod Broadcasting Helps Dispose of Drugs 

View
04/26/13 Don't Use Social to Generate Sales; Make Selling Social | How Can Retailers Avert Facebook Disasters? | Americans Want Free Internet Content, Value Interest-Based Advertising 

View
04/25/13 Improving Economy to Spark Home Renovations in Coming Months | Survey Identifies Teen Preferences in Key Consumer Categories | Study: 76% of Women Prefer In-Store Shopping Over Smartphone 

View
04/24/13 After Inventory Shortages, Japanese, Korean Brands Are Trending Up Again | The Cost of Owning Your Car? $9,000 a Year | Most Car Shoppers Prefer 'The Deal' More Than Latest Design  

View
04/23/13 Big-Box Stores Offering Loans, Other Financial Services | Deloitte: Shoppers’ Belts Remain Tight Despite Economic Improvement | Competition Heats Up in 'Breastaurant' Category 

View
04/22/13 The Key to Sponsor Servicing: Post-Event Fulfillment Reports | Top 3 Mobile Strategies for Live Entertainment | Cause Marketing Opportunity: St. Jude Children’s Hospital Two-Day Community Event 

View
04/19/13 Study: Social Media a Bust for Small Businesses | IAB Releases Ad Specifics, Mobile Creative Guidelines | Don't Be the Office Tech Dinosaur 

View
04/18/13 Report Reveals 1st Jump in Car Repair Costs in Six Years, But Lower Repair Frequency | Study Shows Consumers Want a Seamless Shopping Experience Across Store, Online and Mobile | Adult-Only Restaurant Visits on the Rise  

View
04/17/13 Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power | An American Role-Reversal: Women as the New Breadwinners | Marketing to Boomers Crucial to Bottom Line  

View
04/16/13 Consumers Looking to Spend Tax Refunds on Auto-Related Purchases | Convenience Store Sales Topped $700 Billion in 2012 | New Study Shows Power of Virtual Wallet 

View
04/15/13 Honest Tea Announces New Cities and Dates for 'The Great Recycle' | Sports Marketing: A Real Catch -- How Baseball Connects with Mom | What Radio Is Doing: iHeartradio Miami Pool Party is Back 

View
04/12/13 He's Ford’s Man for Apps | Besides Facebook, Small Business 'Likes' LinkedIn and Twitter | A Poor Mobile Email Experience Leads 30 Percent of Consumers to Unsubscribe 

View
04/11/13 Rebound Continues for Jewelry Sales | Gen Y is Finally in a Mood to Buy (Houses) | Soft Drink Consumption Falls to Lowest Level Since 1996 

View
04/10/13 Mid-Sized Sales Crown Up for Grabs | Smaller SUVs Appealing to Buyers | Introducing the 97-Month Car Loan 

View
04/09/13 Radio Is Healthy, On-Air and Online | Retail Therapy: Apparently, It Actually Works | More Americans Moving More, Longer Distances 

View
04/08/13 Keep Your Eye on Online Gaming as a Potential Blockbuster Sponsor Category | Consumers Care About Buying from Socially Responsible Brands Now More Than Ever | What Radio Is Doing: Rewind 93.9 WYEC to Simulcast Children’s Therapy Center Telethon  

View
04/05/13 Are You Making the Wrong Offers on Social Media? | Talking Mobile Ads Are No Joke | How to Hire a Social Media Manager Who Can Sell 

View
04/04/13 Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally | Auto Sales Up on Economy, Tax Refunds, Cheap Loans | Top 500 Restaurant Chains Show Signs of Recovery 

View
04/03/13 Drugstores See Growth Potential in Upscale Services | Tax Software Brands are Battling Hard for Market Share | Apple and Samsung Competing for Hearts and Wallets of Smartphone Customers 

View
04/02/13 Automakers Hit the Gas on Marketing Spending | Coldest March in 17 Years Shifts Shopping Patterns | Buyers' Age Impacts Home Size Preferences 

View
04/01/13 Looped In Expands College Push; Mulls Additional Deals | Millennials Spur Capitalism with a Conscience | What Radio Is Doing: iHeartRadio Festival Number Three Announced 

View
03/29/13 Fake Pageviews Cost Online Advertisers More Than $6 Million Per Month | What's the Best Time of Day to Send an Email? | Store Charges Customers $5 'Just Looking' Fee to Combat Showrooming  

View
03/28/13 Report: Deals Not Driving Restaurant Traffic | New Security Systems Keep Homeowners Plugged In | Younger Dads Can't Say No to Entertaining Their Kids 

View
03/27/13 NADA: Dealer Profit Hits Record in 2012 | Number of Women Drivers Increases, Along with Their Sales Potential | Korean, American Brands Appealing to Younger Buyers 

View
03/26/13 Home Depot, Lowe's Prepare for Wave of Remodeling | Why Beer Marketers Don't Spend Much on Joe Six-Pack Anymore | 'Indie Women': Most Powerful, Unheard-of Demo 

View
03/25/13 Vidalia Fights Competition with New Five-Year Plan | Keep America Beautiful and Dr Pepper Snapple Group Announce Partnership on Recycling Initiative | What Radio Is Doing: Allstate and Tom Joyner Raise $141K 

View
03/22/13 Slight Gain in Share for Local Digital Radio Ad Spend | Just the Facts, Please | Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter 

View
03/21/13 Revealed: The Fragility of U.S. Wireless Customer Loyalty | What Diners Look for in Family-Style Restaurants | Consumers Digging into Bigger Outdoor Projects 

View
03/20/13 Automakers and Dealers Devoting More Resources to the Hispanic Market | Black Consumers Most Engaged Mobile Users | More Latinos See Themselves As Bicultural 

View
03/19/13 Easter Bunny Keeps Frugality in Mind This Year | Combo Special: Grocers Ramp Up C-Store Industry Presence | Solar Trade Group Reports Surge in U.S. Installations 

View
03/18/13 Acura Launches Integrated Push for 2014 RLX | Music Stars Partner in ConAgra Anti-Hunger Drive | What Radio Is Doing: Clear Channel Plans Justin Timberlake Roadblock 

View
03/15/13 Tips and Tricks For You to Research the Social Web | Brand Marketing Social Ad Spend Skyrockets | Online Advertisers Are Soliciting Trouble 

View
03/14/13 Radio Adds More Than 1.6 Million Weekly Listeners | Average Wedding Bill in 2012: $28,427 | Five Things You Need to Know About Millennials 

View
03/13/13 Chrysler, VW Sales Per Store Soar | Auto Buyers Trading in Loyalty for Lure of New Models | New Efforts to Shorten the Process of Purchasing a Car 

View
03/12/13 Americans Take Payroll Tax Increase in Stride | Healthy Offerings on Retail Menu at Shopping Centers | The Rise of the Female Investor  

View
03/11/13 Sponsorship Heats Up The Cracker Barrel Old Country Store Exclusive Music Program | Engage: Teens -- Winning Over Skeptics With Cause Marketing | What Stations Are Doing: 1 Station + 2 Days = $1 Million for Children’s Hospital 

View
03/08/13 The Inside Scoop on How to do Mobile from 3 Successful Media Companies | 'I Can't Express How Big Mobile is Going to Be' | Traditional Radio Gets Its 'Second Screen' in SoundHound-Dial Global Partnership 

View
03/07/13 The Calendar of Fast Food | Study Reveals Growth Drivers of the Adult Beverage Industry | Payday Loans Prompt Range of Emotions 

View
03/06/13 RAB Bolsters Membership Group with the Addition of Brooke Trissel as SVP | More Than 133 Million Adults Will Celebrate St. Patrick's Day This Year | Demand for Cyber Security Jobs is Soaring 

View
03/05/13 Less Flash, More Substance as Automotive Recovery Forges Ahead | The Female Grocery Shopper: What She's Looking For | Exterior Replacement Projects Provide Biggest ROI for Homeowners, Say Realtors 

View
03/04/13 Q&A: How State Farm Continues to Drive its Game Plan with Rodgers, Paul, Sports | Converse Takes Rubber to SXSW | What Stations Are Doing: KALC Raises $1.8 Million for Children's Miracle Network 

View
03/01/13 The Socialization of Ads: How Twitter and Facebook Are Focusing on Marketers | Cross-Platform Will Dictate Content, Ad Strategies in 2013 | Mobile Phones and Tablets Now Make Up 8% of Video Viewing 

View
02/28/13 Builders Fuel Rise in Home Sales | Casual-Dining, Fast-Casual Concepts Stealing Market Share | Product Saturation Impedes Sales In CE Category 

View
02/27/13 February Auto Sales Looking Positive, But Buyers Paying More | Cheap, Easy Credit Gives Lift to Leases | Amid New Car Boom, Used Cars Are Gold  

View
02/26/13 New Report Says Radio Turning Corner in Digital Sales, Growing Share | Seven in 10 Americans Adjusting Spending Plans to Cope with Recent Payroll Tax Changes | Cocooning: It’s Back and Thanks to Tech, It’s Bigger 

View
02/25/13 Best Practice: Leveraging Media Partners to Secure New Sponsors | Top 3 Mobile Strategies for Live Entertainment | What Stations Are Doing: Univision Raises $5.3 Million for St. Jude’s 

View
02/22/13 Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years | ESPN is Now Targeting You Via Online Radio | Mobile Ad Options Expand, Incorporating Unique Device Capabilities 

View
02/21/13 New Research Shows That Consumers' Unaided Recall of 'Big Game' TV Ads is Low | Selling Products by Selling Shared Values | How Financial Services Firms Are Innovating for Lower-Income Americans 

View
02/20/13 Hispanic Men Present Enticing Sales Opportunities | Report Highlights Online Shopping Role of Minorities | Ladder to American Success 

View
02/19/13 Builders Hope to Lure Boomers and Seniors as Home Values Rebound | Lexus Again Tops J.D. Power Dependability Study; Detroit 3 Narrow Reliability Gap | Great Food and Service Drive Loyalty to Fast-Casual Restaurants 

View
02/15/13 Ad Collision Costs $200,000 on $1 Million Ad Buy | Social Media Lingo Terms It Won’t Hurt You to Know | Five Trends from 2012 That Media Should Replicate in 2013 

View
02/14/13 Radio Mercury Awards Announces Final Round Judging Panel | Mortgage Firms Betting on Continued Recovery | Mattress Sales Climb 7.6% in Units, 11.7% in Dollars in 2012 

View
02/13/13 'AutoNation' Now a Brand; Who's Next? | After Selling to Public Groups, These Dealers Have Returned to Retail | Toyota, Ford, Honda Rank Highest in Consumer Reports Survey 

View
02/12/13 Lower-Calorie Foods Driving Growth at Major Chains | Amid Housing Rebound, Home Is Where The Profit Will Be This Year For Retailers | Young Millennials Influence Family, Friends' CE Purchases 

View
02/11/13 How Bazooka Candy Is Rebranding for a New Generation | Bank of America Banks on Cause Marketing | What Stations Are Doing: ESPN's Jimmy V Week For Cancer Research Sets Fundraising Record 

View
02/08/13 The Whole Story: Behind The Buzz On Streaming Media | Most Facebook Users Have Taken a Break from the Site, Survey Finds | Location-Based Mobile Ads Deliver Best Engagement, Performance 

View
02/07/13 RAB to Present Six Strategic Sales and Marketing Sessions at 2013 NAB Show | AutoMD: Consumers Trust Independent Shops Over Dealer Service Departments | Travelers Get Stingier With Their Loyalty 

View
02/06/13 A Short Month That's Long on Deals | Smartphone Consumers Are Less Willing to Experiment | Research Reveals What Influences Senior Diners 

View
02/05/13 Cautious Consumers to Keep Cupid at Bay This Year | Toyota, Detroit 3 Set Pace as Auto Industry Feeds on Optimism | Craft Beer Sales Continue to Rise 

View
02/04/13 Marketers Celebrate 10 Years Of 'Go Red' | Pedigree Enlists Miranda Lambert for Project | What Stations Are Doing: New Kind of Belt-Tightening for Radio 

View
02/01/13 Programmers Use Second Screen to Make an End Run Around Super Bowl | Real-Time Bidding: The Next Round | Marketers to Boost Social Ad Spend in 2013 

View
01/31/13 Research: Restaurant Customers Traded Down in 2012 | Motorcycle Makers Tune Up for New Riders | Backyard Farming Gets Fancy 

View
01/30/13 2013 Vehicle Sales Off to a Good Start | $30,000 is the New Luxury-Car Hot Spot | How Auto Makers Keep You Coming Back 

View
01/29/13 Remodeling Rebounding Along with the Economy | Cost-Cutting Banks Seek Smartphone Customers | Consumers in the Mood to Celebrate Super Bowl 

View
01/28/13 PepsiCo, A-B InBev Strengthen Ties With Joint In-Store Marketing Program | Bulletproof Energy Teams With Fisher House to Aid Veterans | What Stations Are Doing: Ford is Back on Board Tom Joyner's Annual Fantastic Voyage Cruise  

View
01/25/13 More SMBs Pay Attention to Mobile | Top Mobile Technologies to Watch Out For in 2013 | The Tablet: A-List Device, B-List Medium 

View
01/24/13 Marketers, Retailers to Feel Sting of Consumer Paycheck Pinch | In Convenience Stores: More Food, Fewer Cigarettes | Vinyl's Sonic Perfection Finds New Fans in Digital Age  

View
01/23/13 New-Vehicle Shoppers Are Considering More Models These Days | Are Mom and Pop Heading for Wall Street? | Tide Turning for U.S. Boating Industry 

View
01/22/13 Restaurants Counter Payroll Tax Hike with Service Boosts | At 35, Homeowners Get the Itch to Move On | Two-In-One Hotels Please Different Clienteles 

View
01/21/13 Starbucks in Big Blonde Roast Sampling Campaign | Sports Sponsorships Due for Record Surge Says New Forecast | Inside Radio Readers' Survey: Off-Air Revenue Adds Up for Many Stations 

View
01/18/13 Consumer Review Said to be THE Most Powerful Purchase Influence | Streaming Video Delivers Blow to Paid Cable | National Brands Beginning to Think Local on Mobile 

View
01/17/13 Off-Price Retailers Making Inroads Against Department Stores | Will the Improving Real-Estate Market Spark Another Insurance Ad War? | Nielsen Offers Alcohol Marketing Insights 

View
01/16/13 Detroit's Auto Show Features Battle of Pickup Trucks | Hot Cars at the Detroit Auto Show | Fiscal Cliff Deal Shouldn't Sway New Car Shoppers in 2013, Says Edmunds.com 

View
01/15/13 In 2013, Radio Will See Yet More Changes | Tax Preparers Say They're Ready for the Coming Season | Sales Surge in $6.5 Billion Cough-Cold Category; Disinfectants Also Post Gains 

View
01/14/13 Sponsorship Spend Heading Up, As Brands Seek Niches | Can a Game Help Change Lives? Coca-Cola Thinks It Can | CBS Radio/Dallas Raises $1 Million for Children’s Medical Center 

View
01/11/13 Advertising Agencies and Brands Swarm CES | Autonomous Cars, In-Vehicle Infotainment Steer New Direction at CES | Auto Advertising: The Dawn of a New Era? 

View
01/10/13 Radio a Powerful Player in Audio at the Consumer Electronics Show | CE Industry Revenues to Reach Record-High $209 Billion in 2013 | Bill Cimino Named Chief Judge for 2013 Radio Mercury Awards 

View
01/09/13 CES Confirms: Consumers Are Changing and Advertisers Must Keep Up | Smartphones Moving From Telephony-Centric to Hub-Centric | CE Industry Revenues to Reach Record-High $209 Billion in 2013 

View
01/08/13 2012 Tally: Automotive's Big Stars and Stumblers | A Long Wait in Line for the Bench Press | RAB Needs Your Help to Benchmark Radio’s Online Revenue 

View
01/07/13 Power Pack: Ideas and Trendsetters to Watch in 2013 | 5-hour ENERGY Donation Exceeds Expectations | NAB Supports Proposal to Change How Stations Disclose Contest Rules 

View
01/04/13  

View
01/03/13 2013 Auto Sales Will Be Strong, Firm Predicts | Restaurant Industry Experts Forecast 2013 Trends | Study Examines Credit Card Rewards Programs 

View
01/02/13 Financial Services Firms Setting Up Shop in Smaller Cities | Top 10 Home Design Trends? A Remodeler’s List | American Consumers Still Want Diamonds -- For the Most Part 

View
12/28/12 Prepare for 2013: 10 B2B Marketing Trends and Developments | Study Says Half of Media Buyers Will Try Native Advertising in 2013 | Unique Ways Millennials Engage with Media 

View
12/27/12 Retailers Scramble After Lackluster Holiday Sales | Gen X Most Vulnerable Financially | Many Farms Have Become Very Successful Small Businesses 

View
12/26/12 No-Dicker Stickers Win Backers in Internet Era | Sales of Alternative Fuel Vehicles on the Rise | German Luxury Brands Resonate with Younger Buyers 

View
12/21/12 Facebook Simplifies Ad Offering For SMBs | The Whole Story -- Where Are We Most Social? | Mobile Web Yields Different Ad Expectations 

View
12/20/12 Services Reach Out to Growing Elderly Population | McMansions Return: Big Houses Come Back | Small Businesses Are Increasingly Turning to Once-Maligned Pawn Shop Industry 

View
12/19/12 Nielsen Report Measures the Depth of a Burgeoning Asian-American Market | U.S. Shopping Malls Cater to Shifting Demographics | Defining Hispanic Millennials' Food Preferences 

View
12/18/12 Why Eat Out? | Some of the Best New-Car Deals Are Available Near the End of the Year | Showrooming Practiced by 43 Percent of U.S. Adults 

View
12/17/12 PetSmart Goes to Pinterest to Save Homeless Pets | Cynicism Toward Charities is On the Rise | What Stations Are Doing: Radio Rides Powerball Madness 

View
12/14/12 Simultaneous Digital Users | Trends for 2013: Making Mobile-First a Priority | 7 Things Every Small Business Website Needs 

View
12/13/12 Mid-Holiday Shopping Lull Pushing Retailers to Add Promotions | Holiday Parties Mean Extra Business for Restaurants | Behold the Rise of the 'Mansumer'  

View
12/12/12 Which Vehicles Will Be the Best-Sellers of 2013? | Detroit's Unsold Cars Pile Up | Study Finds Innovation Pleases Car, Truck Owners 

View
12/11/12 Haworth Marketing + Media’s New Space Reflects Media as Art | Health Insurers Learning How to Woo New Customers | Study Shows Many Consumers Would Consider Non-Banks as Mortgage Providers 

View
12/10/12 JetBlue Airways Matches Charitable Donations | 'Conscientious Consumption' Survives Recession | What Stations Are Doing: WMAL/Washington Fisher House Radiothon 

View
12/07/12 Trends for 2013: What Fragmentation Means for 'Critical Mass' | Streaming Video is Changing TV Viewing Habits, Finds Survey | Prospective Car Buyers Relying on Social Networks and Review Sites 

View
12/06/12 Consumers Defect in Growing Numbers, But Majority Say 'You Could Have Kept Me' | Study Emphasizes the Benefits of Shopping Local -- With Numbers to Support It | Body Weight Training Among Top Fitness Trends for 2013 

View
12/05/12 Beyond Deals & Discounts: How Retailers Are Luring in Holiday Shoppers | Convenience Stores Increasing Their Focus on Foodservice as a Profit Generator | Responses to Advertising Differ for Gen X, Gen Y Consumers  

View
12/04/12 Thanksgiving Sales Indicate Strong Holiday Season for Restaurants | Report Details Continued Optimism for the Auto Industry | Consumers to Increase Holiday CE Spending by Over 33 Percent 

View
12/03/12 Pepsi Sponsors Global Latin Music-Star Concert | Endurance Sports Sponsorship to Reach $102 Million | What Stations Are Doing: Wichita Station Sends Holiday Spirit to Troops Overseas  

View
11/30/12 Tablets Capturing Newspaper Viewers | The 3 Worst Ways Companies Waste Money in Social Media | IAB Updates Mobile Metrics, Aims for Uniform Standards 

View
11/29/12 Shopping's Great Age Divide | The Fifth Meal | Deck the Halls: Gifts Go 'Home' for the Holidays 

View
11/28/12 After a Slow Start, Analysts See a Big Finish for Auto Sales in November | Gap Between Luxury, Mainstream Cars Shrinks | Survey: 1 in 5 New-Vehicle Buyers Skips Test Drive 

View
11/27/12 Early Holiday Sales Pay Off, for Now | Small Business Saturday is a Big Hit | Lower Prices and Larger Selection Boost Pre-Paid Mobile Phone Carriers 

View
11/26/12 National Brands Bet Big on Local Marketing: Survey | America's Beverage Industry Launches Public Space Recycling Program | What Stations Are Doing: Shining a Light On Lung Cancer 

View