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In the Radio Sales Today Archive, you'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.


Date Headlines
07/02/09 Scholarship Application Deadline Approaching for Rising Through the Ranks | Stores Anxiously Anticipating Back-to-School Sales | Recession Prompts Search for Cheaper Auto Insurance 
07/01/09 How Is the Recession Changing Hispanics as Consumers? | African Americans Putting Greater Emphasis on Financial Security | Minority Kids Grow to Majority in Some Counties 
06/30/09 What Happens If You Cut Media Spending? | Dealers Wait for Answers on 'Cash for Guzzlers' | Income Not Linked to Alcohol Brand Loyalty 
06/29/09 You Can Measure Return on Sponsorship | McCafe Push to Continue | Direct Energy, Cleveland Indians Team Up for Front Row Friday Ticket Sweepstakes 
06/26/09 PodCamps Bring Thought Leaders Together | Marketers Agree: Online Display Better at Branding Than Response | For What It's Worth 
06/25/09 Discounts Have Restaurants Eating Own Lunch | Consumers Spending More to Keep Aging Vehicles on the Road | Package-Goods Brands Lose Loyalists in Recession 
06/24/09 The Bright Side of Auto Ad Sales? They Could Be Worse | Survey Indicates Ford Stands to Benefit From Troubles of Others | Analysts: Little Clout in Guzzler Bill 
06/23/09 In Recession, Strategy Shifts for Big Chains | Consumers Plan to Come Out of Hiding for 4th of July | Restaurants Take a Trip to the Store 
06/22/09 Nestle Purina Gets Pets in Gear | Drambuie Seeks New Drinkers | What Stations Are Doing 
06/19/09 Nobody Does It Better | Email Replacing Traditional Communication | Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds 
06/18/09  
06/17/09 The 'Adweek Media' Plan of the Year | Grape-Nuts Pitched as (Healthful) Guy Candy | Dew Fuels Up With 'World of Warcraft' 
06/16/09 More Than 235 Million Listen to Radio Every Week | Many Dealers, Few New Franchises | Popularity of Smartphones Continues to Climb 
06/15/09 MEC Forecasts Rise in Sponsorships | Charities React to Tough Times | What Stations Are Doing 
06/12/09 Beyond the Banner | Report: Online Video Fastest-Growing Medium in History | Nearly Four out of Five Americans Watching Online Video 
06/11/09 Back-to-School Shopping to Test Retail Resilience | Supermarket Strategies: What's New at the Grocer | Grace Broadcast Sales Creates Online Social Network for Radio Ad Community 
06/10/09 Penske-Saturn Deal Could Change How Cars Are Sold | Analysts: Asians Will Take a Bit of GM's Market Share | Repos Are Rising, But Used-Car Prices Hold Up 
06/09/09 Consumers Cautiously Ready to Spend Again | Buying and Selling Real Estate in 2009: What It's Really Like | America Revs Up Its Do-It-Yourself Passion 
06/08/09 Malls Stage Events to Make Play for People's Shopping Dollars | Burger King Stages Family Fun Days | What Stations Are Doing 
06/05/09 The Danger of Digital Pennies for Brand Marketers | CBS Radio Tops Online Listening in April | A Startup's Guide to Generating Online Ad Revenue 
06/04/09 Restaurant Spending Intentions on the Rise | Traditional Gifts Still Popular for Father's Day | 'Suburban Survivalists' Are Stocking Up 
06/03/09 ESSENCE Unveils Latest 'Smart Beauty' Research Findings | MasterCard Preps Hispanic Push | Marketers Tie Ads to Bollywood 
06/02/09 RAB Opens New Industry Doors with Personal Membership Program | Sporting Goods Sales Slip 1% in 2008 to $53.4 Billion 
06/01/09 Ford Takes Fiesta on the Road for Test Drives | Dallas Retailer Sleep Experts Honored For Its Ethics | What Stations Are Doing 
05/29/09 Online Video As Big As Network TV | Trialogue: Marketing in the New Economy | Whassup??? In the Newspaper Biz? 
05/28/09 Survey Indicates That Reducing Advertising in a Recession is a Mistake | Average Electronics Spending Down From Last Year | Trend Toward Energy Efficiency Scores with Consumers 
05/27/09 Will U.S. Start Telling GM What to Build? | Auto Ad Dollars Down; Newspapers Hit Hardest | Cadillac Owners Most Satisfied, Consultancy Finds 
05/26/09 Retailers Introducing Mini Versions of Big-Box Stores | Recession Changing Supermarket Shopping Behavior | Boaters Say Economy Won't Keep Them Off the Water 
05/22/09 Knowing the Right Question is Better Than Knowing the Right Answer | New Dog, Old Tricks | The A-Word: Accountability 
05/21/09 For Some Products, Recession Is Not All Bad | It's a Buyers' Market for Summer Travel | $1 Billion in Political Spending Possible in 2009 
05/20/09 Chipotle Tells Consumers: Make Your Own | Amp Energy, Dale Earnhardt Jr. Rev Up for New Beverage | Can Vitaminwater Help MySpace Music Make Some Money? 
05/19/09 Independent Shoe Stores Push the Envelope | Some Vehicles Selling Below Cost | Spending on Graduates Expected to Drop 
05/18/09 Upfront Not Working For You? Try Reversing It, Like Unilever | Rite Aid Targets Hispanic Beauty Shoppers | What Stations Are Doing 
05/15/09 Small Businesses Seek Solutions Online | Online Branding in the Age of Performance | Web Assessment Tool for General Managers 
05/14/09 Retailers Cut Corners to Lower Prices | Brand Image, Product Offerings, Customer Service Drive Banking Choices | Discs Still Dominate Home Video in the U.S. 
05/13/09 Old Vehicles Clog Dealer Lots | Survey Says Tight Credit Hampering Many Potential Car Buyers | Chrysler Shoppers Shrug Off Chapter 11 
05/12/09 Bright Spot in Downturn: New Hiring is Robust | Churches Get Religion on Marketing | Meat, Seafood Sales Spike During the First Week of Each Month 
05/11/09 Economy Beers Give Brewers Lift in Downturn | Cans Are Hot! | French Recipe for Launching 1,000 Parties 
05/08/09 Make Money Selling Directories! | More Viewers Turn to PCs to Watch TV | Good Times for Google Advertising 
05/07/09 Home Improvement Spending Targets Smaller-Ticket Items, Projects | Study Examines Why Consumers Are Leaving Certain Restaurants | Customer Retention is Crucial for Auto Insurers 
05/06/09 Latinas Are Technically Savvy, Brand-Loyal 'Chief Household Officers' | Study of Consumer Beliefs Reveals Cultural Differences | Wal-Mart Ups Spending with Minority- and Women-Owned Companies 
05/05/09 Majority of Consumers Plan to Buy Vehicles in Next Two Years | Even Fashion-Conscious Shoppers Tone Down Spending | Net Store Loss for U.S. Retailers 
05/04/09 Honda Becomes Eco-Partner with Lollapalooza and Austin City Limits | Target Coming to Michigan Avenue -- For Three Days | Offer Multiple Prizes Instead of Just One 
05/01/09 Pricing Interactive for Maximum Yield and Advertiser Results | Engage Gen Y | Interactive Advertising Expected to Explode 
04/30/09 RAB Partners with Borrell Associates in New Training Venture | Never Mind What it Costs. Can I Get 70% Off? | Teens Are Also Tightening Their Budgets 
04/29/09 GM to Focus on Four 'Keeper' Brands | In Per-Store Sales, All Suffer -- In Different Ways | Good Service Departments 'Sell' Cars 
04/28/09 Applications Now Being Accepted for Second Annual 'Rising Through the Ranks' Program | Older Audience is Looking Better Than Ever | Empty Boxes 
04/27/09 P&G: Doing Good is Good Business | Local Recreational Retailers Gearing Up | What Stations Are Doing 
04/24/09 Pricing Interactive For Maximum Yield and Advertiser Results | Close More Digital Sales by Asking the Right Questions | Restaurants A-Twitter About Site's Capability to Expand the Reach of Their Customer Service 
04/23/09 Home Improvement Projects Appeal to DIY Crowd | Drinkers Keeping Party at Home, Looking for Value | Study Details How Cellular Customers Differ 
04/22/09 Nationwide Wants to be Back 'On Your Side' | Dr Pepper Snapple Bucking Trend, Ups Advertising | Dasani Taps TLC Singer Chilli 
04/21/09 Bankruptcy Fears Rattle Auto Dealers | Survey Predicts Dip in Mother's Day Spending | Downturn Affects Gen Y, Seniors Least 
04/20/09 Basic Needs and Green Are Hot | Consumers Now More Likely to Use Online Coupons | What Stations Are Doing 
04/17/09 Interactive CNA Questions Lead to More Sales | Engage Gen Y: How to Get Their Attention | Spring. 'Tis the Season When a Young Man's Fancy... 
04/16/09 New Radio Mercury Award Announced | Spending on Entertainment is Holding Up Well | Air Travel Bargains Abound 
04/15/09 Bad Times Reduce Dealership Count | Number of Auto Brands Committed to HD Radio Climbs to 13 | Used Sales, Service Save Euro Dealers 
04/14/09 Poll: Consumers' Daily Spending Has Stabilized | It's Now a Renter's Market | As Economy is Down, Vitamin Sales are Up 
04/13/09 Kroger Joins Group in 'Bread Art Project' Promo | Denny's Launches New Allnighter Value Menu | What Stations Are Doing 
04/09/09 Convenience Store Sales, Profits Showed Gains in 2008 | Fewer Young Adults, Kids Seen in Restaurants | Impulse Buying Still Prevalent Among Shoppers 
04/08/09 Marketers Finding Segmentation Opportunties Among Black Consumers | Tips for On-the-Go Ethnic Merchandising | Report Looks at Asian Indians in America 
04/07/09 Auto Manufacturers Set New Record for Incentives in March | Study Examines the Sporting Goods Industry | Highlighting Lower-Income Shoppers 
04/06/09 Consumers Expect Corporate Sponsors to Cut Back | Independent Stores Pump Up the Perks to Lure Shoppers | Casual Game Ads Lift Brands 
04/03/09 Four Twitter Tools for Business Research | Electronic Convergence Saves Money | A Primer for Selling Online Engagement 
04/02/09 Grocers Add Promotions | Opportunities Exist for Retailers with Today's Brides | People Still Skeptical About CE 'Green' Claims 
04/01/09 GM, Ford Offer Hyundai-Style Job-Loss Protection Programs | Economic Climate Drives Changes in Auto Ownership, Purchase Plans | Used Cheaper Than New? Not Always 
03/31/09 Upscale Restaurants Rolling Out Dining Deals | Consumers Cut Back on Cellphone Extras | Independent Pharmacies' Strong Roots Bolster Industry Amid Downturn 
03/30/09 KFC To Sponsor Pothole Repair | DineEquity's IHOP Launches Cafe-Style Spin-Off | What Stations Are Doing: From RAB2009 
03/27/09 Texting Alone Is Not Enough | Electronic Etiquette -- Manners for Modern-Day Communication | Steve Jobs on Netbooks 
03/26/09  
03/25/09 Opportunities for Selling More Radio Ads Still Out There | MillerCoors Steps Up Sports, Events as Anheuser-Busch Scales Back | Caitlin Crosby Featured in New Radio Heard Here Effort 
03/24/09 Study Predicts Relief for Retailers Won't Come Until Fourth Quarter | Buyers Shun GM, Chrysler; Interest Increases in Ford, Honda, Korean Brands | How Can Jewelers Coax in More Shoppers? 
03/23/09 When the Going Gets Tough, P&G Gets Philanthropic | Sampling By Surprise | What Stations Are Doing: ABC Radio Networks Downloads iPhone Advertising 
03/20/09 Quick Tip on a Money-Making Idea | Television and Online Video Are Blurred | P&G's Digital Summit Socially Adept 
03/19/09 Quality, Creativity, Trust Are Keys to 'New Normal' | Still Smokin' | Cameras Creating Moving Experiences 
03/18/09 From RAB2009 in Orlando 
03/17/09 Rising Prices Mask Shifts in Green Shopping | Gun Makers and Retailers Post Strong Sales Increases | Signs of Life from the Real Estate Market 
03/16/09 Sponsorship in a Scary Economy | 2009 Expo West: A Surprisingly Lively Show | Why You'll Be Seeing More Ads in Public Spaces 
03/13/09 I Tried Internet and It Didn't Work | European Online Video Advertising Research | An Internet Manager By Any Other Name 
03/12/09 Restaurants Offer Escape from Economic Woes | Despite Sluggish Economy, U.S. Smartphone Market is Growing | Teens: Recessions Are For Grown-Ups 
03/11/09 Study Examines African Americans' Attitude Toward Financial Planning | How Do Companies Fare with Spanish Service Calls? | Census: One-Fourth of All Kindergartners Are Hispanic 
03/10/09 Food Fight! Grocers Battle for Lower Prices | Appliance Makers See Hope in Rebate Program | Survey Shows Home Gardening to Rise 19% in 2009 
03/09/09 Event Marketing Takes a Hit | 'Rock Band' Enlists the Beatles | What Stations Are Doing: Social Media Developers Target Radio 
03/06/09 Getting the Most Out of Your Database | An Easy Cell: Mobile Ad Revenues to Hit $3.1 Billion by 2013 | Online Video Fundamentals for E-Commerce 
03/05/09 NCBA Launches Unprecendented Radio Campaign | Survey Finds Americans Are Filing Taxes Earlier | Consumers Cutting Back on St. Patrick's Day Celebrations 
03/04/09 Auto Dealers Barely in Black | The Best Dealers Keep Customers After Warranties End | More Off-Lease Vehicles Head to the Used Market 
03/03/09 RAB Launches Energy Efficiency Exclusive PSA Campaign | Microbrews Horning in on Majors' Market Share | Dating Sites Still Attracting Users 
03/02/09 Retailers Turn Red for Heart Month | Americans Reach for Small Luxuries Amid Sour Economy | Brand-Name Food Makers Woo Retailers with Displays 
02/27/09 Finding Prospects for Interactive Advertising | The Next Ad Generation | Online Music Radio Spins 6.6 Billion Track Play Hours in 2008; Media Spend at $84 Million 
02/26/09 How Is the Economy Changing the Way We Travel? | Consumer Electronics Buying Groups See Sales Stabilizing | Women's Purchasing Power Grows 
02/25/09 Radio: Wave of the Future | Terrestrial Radio Biz Won't Fade Despite Static | How Sweet It Is: Hershey's Gives Radio a Packaged Goods Success Story 
02/24/09 The Coca-Cola Company Joins RAB2009 with Advertiser Super Session | Consumer Goods Makers Heed 'Paycheck Cycle' | Fast-Food Chains Going After Sit-Down Diner Dollars 
02/23/09 P&G Remains Bullish on Ad Spending | Georgia Takes Up P.R. Fight on Behalf of Peanut | What Stations Are Doing: Even in a Recession Advertisers are Looking at New Platforms 
02/20/09 Three Ways to Sell Interactive| E-mail Tops Online Ad Budget Change in 2009 | Psychology of Design 
02/19/09 Malls: Lot of Shoppers But Not Many Sales | Relocation Means Money for Some Retailers | Analyst Says Cellphone Market Has Reached Saturation Point 
02/18/09 Japanese May Top Detroit 3 in February Sales | Automakers Spending 12.5 Percent More to Sell Cars | GM, Chrysler Lead Dealers Deeper Into Digital Marketing 
02/17/09 AT&T's Cathy Coughlin to Deliver Advertiser Keynote at RAB2009 | Consumers Cut Food Spending Sharply | Scooter Sales Skyrocketed in 2008 
02/16/09 Five Ways Smart Properties Are Addressing The Economy | Pet Food Recalls Actually Boosted Sales | NGA: Turning Up Sales During a Downturn 
02/13/09 Ask the Right Questions and Close Interactive Sales | Radio Ink Convergence Conference | CBS Sells Naming Rights for KDKA and HD Channels 
02/12/09 Supercenters Showing Gains Against Other Retail Channels | Baby Boomers Represent Key Demographic for Restaurants | Jewelers Looking at a Challenging Year 
02/11/09 Nationwide Insurance Eyes Black History's Personal Side | U.S. Hispanics Switch Easily Between Languages | Survey Notes Increased Use of Technology by Urban Youth 
02/10/09 Retail Auto Sales: Dismal But Steady | Rent-To-Own Businesses Drawing Higher Income Customers | Bedding Sales Decline 11.8 Percent in 2008 
02/09/09 Best Buy Connects Green with Thrift | Kroger System Redeems Coupons From Cell Phones | More-Than-A-Meal Deals 
02/06/09 Who's Training and Who's Learning Here? | The comScore 2008 Digital Year in Review | All Generations Are Online 
02/05/09 Shoppers' Untouchables: What Consumers Won't Live Without | Price Concerns Drive Grocery Store Choices | Survey Explores Benefits of Including Phone Numbers in Ads 
02/04/09 More Consumers Ready to Buy Vehicles, According to Data | Current Market Presents Unexpected Risks and Rewards for Car Shoppers | Auto Industry Advised to Plan for Eventual Recovery 
02/03/09 RAB and the Ad Council Launch Energy Efficiency Exclusive Radio PSA Campaign | Don't Bypass African-Americans | 2009 May Be Year of the Netbook 
02/02/09 MCDONALD'S CREDITS MENU ITEMS FOR STRONG EARNINGS | E-COMMERCE MARKETING TIPS FOR VALENTINE'S DAY | GROCERS, VENDORS TUSSLE ON PRICING, PROMOTIONS 
01/30/09 HD Radio is a Hit at CES | More Entertainment on Computer Than TV for Millennials | Webby Awards Extended Deadline is Today 
01/29/09 Retailers Pulling Out All Stops | Recession Spurs Do-It-Yourselfers | Restaurants Bulk Up Sales with 'Barbell' Pricing 
01/28/09 Insurance Companies Opt for Radio Ads | Survey Shows Grocers Coping with Economic Hit | Dunkin' Debuts 'Kin' Do Spirit' -- Hill Holliday Preps $100 Million Campaign 
01/27/09 2009 Radio Mercury Awards Call for Entries Now Open | Things We're Still Buying | Used-Car Sales Help Dealers Survive Downturn 
01/26/09 Radio Sales Today, Alternative Revenue 
01/23/09 Setting Your Interactive Goals | Century 21 Moves Its National TV Money Online | Minneapolis Top Market for Web Radio Visits 
01/22/09 Marketers Target Black History Month | Moms Crack Whip on Household Spending | Using the Term +Super Bowl+ in Ads 
01/21/09 Autos' '09 Plan: More With Less | Used-Car Forecast: Higher Prices, Sluggish Profits | Owners Not Loyal to Hybrids 
01/20/09 Radio Sales Today 
01/19/09 CAUSE MARKETING | NESTLÉ | CONVENIENCE STORES 
01/16/09 Radio Sales Today 
01/15/09 Restaurants Share Survival Strategies for 2009 | How Does Your Nursery Grow? | Nearly Half of Mobile Phone Users Ignore Multimedia Features, Use Handsets Solely to Make Calls 
01/14/09 Radio Stations Support Call to Service on King Day | Trust is Paramount in Store Selection to Hispanic Shoppers | Poll: Execs Say Having Blacks, Women in Corporate Positions Important to Innovation 
01/13/09 In 2008, Auto Brands Losing Less Than 18% Gained Market Share | Bars and Restaurants are Getting Toasted by Happy Hour | Tech Marketers' Next Opportunity: Boomers 
01/12/09 Europeans Raise Pressure on Detroit | Harley Adds Muscle to Female-Directed Efforts |  
01/09/09 Prospecting for Interactive Advertisers | Will It Blend? | Most Manufacturing Brands are Missing the Mark Online 
01/08/09 After Sales, Will Shoppers Pay Full Price Again? | Consumers to Cut Their CE Spending | Travelers Won't Stay Home Despite Lots of Uncertainty 
01/07/09 For Auto Industry, 2009 Holds Even Tighter Ad Budgets | Domestics See Faint Glimmer of Hope in December Sales | Art of Deal is Back 
01/06/09 Gas to Groceries | Quick-Service Restaurants Explore Catering |  
01/05/09 Why Local Sports May Pay Off for Marketers | Gatorade Changes Up Its Game | Brands Test Sampling at Meal Assembly Kitchens 
12/31/08 Dismal Newspaper Future in the Forecast | Struggling Beverage Companies See More Declines | Hotels Try to Adapt to Hard Times 
12/30/08 Retailers Beware: The Worst is Yet to Come | Car Insurance Firms Need to be Proactive | Healthy Kids' Meals, Local Produce, Mini Desserts Among Hottest Menu Trends for 2009 
12/29/08 Dog-Food Ad to Try a New Trick 
12/23/08 More of Detroit's Ad Dollars Should Go to Radio, Less to TV | Dealers Play Key Role In Motorcycle Purchase | iPhone Grows Rapidly as Internet & Entertainment Device 
12/22/08 Innovation is Key for Kraft | Staples to Revamp In-Store Marketing | Bankers Put Value on Marketing Component 
12/19/08 Traditional Media Drives Interactive Usage | Next-Generation Cell Phones Will Wow You | Verizon to Sponsor New Music 
12/18/08 Staples Taps Oink Ink/NY to Create Musical Radio Ads | Hershey's Gives Radio a Shout Out for Boosting Sales | Arnold Bread Offers Year of Wellness 
12/16/08 RAB2009 Just Became More Valuable - Limited Time Offer | Analysts Expect More Discounts, More Pressure on Shoppers and Retailers as Christmas Nears | Honda Ranks Highest in New-Vehicle Buyer Retention 
12/15/08 Sponsor Exodus from Troubled NASCAR Nation | Water Bottlers Move to Protect Sales | Coty to Launch Faith Hill Fragrance 
12/12/08 Interactive Ideas that Work | Local Radio Stations Promote Web Sites Via SMS/TXT Messaging | Video Ads: White Knight For Local Advertisers? 
12/11/08 Retailers Shrink Ad Spending During Holiday Sales Period | Appetite for Organic Food Wilts as Economy Suffers | 2008 Political Ads Worth $2.5 Billion to $2.7 Billion 
12/10/08 Summer Sizzlers Fizzle in Fall | Mintel to Mad Ave: Can the Sexy Car Commercials | Downturn Likely to Curb Auto Ad Experiments 
12/09/08 Leading Advertising Creative Rick Boyko to Serve as Chief Judge for the 2009 Radio-Mercury Awards | Print Media Face Staggering Challenges for the Foreseeable Future | Science, Technology Improve Drive-Throughs 
12/08/08 GM Tells Congress It Plans to Slash $600M in Marketing | Organic Trade Group Readies New Marketing Push | What Stations are Doing 
12/05/08 Anywhere Internet | Test Your Knowledge of Internet and Radio Terms | Budget Interactive Accordingly 
12/04/08 RAB2009 Agenda Now Online | Internet Radio Listenership Gaining | Video Games Holding Up Well in Recession 
12/03/08 Obstacles to Effective Multicultural Marketing Persist | One in Every Three Hispanic Households Has a Family Member Caring for an Older Loved One | Asian American Retailer Association Partners with Other Groups to Boost Influence, Resources 
12/02/08 Radio's Story Comes to Life with RAB's Dynamic New Radio Marketing Guide | Deep Discounts Draw Shoppers, but Not Profits | Auto Marketing Budgets Collapse 
12/01/08 P&G Pop-Up Store to Promote Coupons, Products | In Lean Times, Online Coupons are Catching On | Ad Blitz to Lure Winter Tourists to Miami 
11/26/08 Ch. 11 Would Hit Dealers Hard -- Fast | 0% Financing Spreads Like Wildfire Through Auto Industry | Auto Giants Tone Down, Pare Back Christmas Ads 
11/25/08 Online and Experiential Marketing Continue to Grow in Radio's Off-Air Sector | Harrah's CEO: Economy is Changing Casinos | Small Investment, BIG Return 
11/24/08 No Football Team at Cigna U, But the Finals can be Fun | Coffeehouses may be Losing Grounds to Home Kitchens | Promotional Swag Very Effective 
11/21/08 More on Mobile Marketing | Stream Your Station to iPhones |  
11/20/08 Americans Hungry to Have Holiday on a Shoestring | Survey Predicts Dip in Christmas Spending | HDTV Sets Now In More Than One-Third of U.S. Homes 
11/19/08 OMD's Director, National Radio is on a Mission to Improve Accountability | SunTrust Banks Targets Money-Conscious Consumers | In Hard Times, Harder Times for Radio 
11/18/08 Goodbye Seduction, Hello Coupons | Ordering Pizza Hut from Your Facebook Page is On the Way | BMW Boosts Dealers' Year-End Ad Money 
11/17/08 Read an Important Note from General Motors | Nearly Half of QSR Customers Cutting Back on Fast Food | Americans Spending Less on Gifts, but Not Necessarily for Pets 
11/14/08 Capturing Automotive Dollars | Mobile Messages Gain Awareness | Streaming Audiences Add to On-Air Listening 
11/13/08 Wal-Mart's Media Tack for Tough Times | Fast Casual Restaurants Market to Millennials | Radio Obama Reigned During Campaign 
11/12/08 Auto Dealers Must Adjust to Lower Sales Rate | Pontiac's Brand Value Score is Way Up | Europe Snatches Bigger Share of U.S. Auto Market 
11/11/08 Obama’s Win Could Spur Holiday Sales | Small Portions Hold Big Opportunities | Travel Industry Association Forecasts Stable Leisure Travel Market Despite Rough Economy 
11/10/08 Animal Planet Branches Out with New Series, Ad Deals | At the Supermarket Checkout, Frugality Trumps Brand Loyalty | Lindt and Sprungli Bows Chocolate Promotion 
11/07/08 Key to Selling Interactive: Training | Best Radio Station Website Contest | Challenges and Opportunity in Local Advertising 
11/06/08 Lower Gas Prices Not Likely to Reverse Long-Term Driving Changes | Hefty Discounts Could Arrive on Big-Screen TVs, but Buyers May Be Resistant 
11/05/08 The General Market is Tanking? No Problema | Black Investor Survey Shows More Info Could Improve Savings | Women of Color Remain a Hard Sell for Cosmetic Companies 
11/04/08 Small Investment, BIG Return | Families Will Gather Round the Holiday Table -- but Over Cheap Eats |  
11/03/08 Credit Unions Offer Alternative to Bank Sponsorships | Veteran Marketer Promotes a New Kind of Selling | At 50, Corningware Reaches for a Younger Gal 
10/31/08 The Best Radio Website in America Contest | Who Watches the Most Online Video? | Sell Advertising on Your Blogs 
10/30/08 Cost-Conscious Consumers Responding to Restaurant Deals | Wal-Mart Becomes a Radio Success Story | Proof that Handset Brands Help Sell Wireless Plans 
10/29/08 Big Pickups, SUVs Gain Share | Study Reveals which Cars Offer Best Value | CRM Systems Rapped for Lacking Personal Touch 
10/28/08 Electronics May Be Holiday Bright Spot | Layaway is Making a Comeback | Study Reveals Purchasing Power of Affluent Women 
10/27/08 Another Victim of the Economy: 'Big Bang' Auto Launches | H-E-B, Food Lion Helping Consumers Keep to Budgets | Product Placement, Sampling, and Word-Of-Mouth Collectively Influence Consumer Purchases 
10/24/08 Increase Revenue with Branded Media Players | The Best Radio Website in America Contest | 13,000 Internet Radio Stations Inside a USB Thumb Drive 
10/23/08 Amazingly, Vehicle Inventories are Low | Home Improvement Industry Looks at Opportunities |  
10/22/08 Radio Gaining Audience -- but Not Ad Revenue | Dunkin' Beats Starbucks House, Not Pike Place | Kids Are a Big Deal in New Toys'R'Us Campaign 
10/21/08 Andy Stefanovich to Deliver Opening Keynote and Interactive Workshop at RAB2009 in Orlando | Holiday Shoppers Planning to Make a Budget and Check it Twice | In the Current Economy, the Highest-Income Affluents Have Cut Their Spending the Most 
10/20/08 Raising the Bar on Sponsorship Fulfillment Reports | Restaurants Find that Giving is More than Its Own Reward in Charity Tie-Ins that Also Boost Sales | What Stations are Doing 
10/17/08 Streaming? Three Quick Money-Making Tips | The Best Radio Website in America Contest | Newspapers' Web Revenue is Stalling 
10/16/08 Consumers: In Local Banks We Trust | 62 Million Consumers Begin Christmas Shopping Before 'Black Friday' | Fast-Casuals Still Growing, Facing Growing Competition 
10/15/08 Dealers Increasing Focus on Customer Follow-Up and Lead Conversion | Detroit Dilemma: Big Prices for Small Cars | Now It's Lenders' Turn to Get Picky 
10/14/08 Studies: Cause Marketing Increases Sales | Downy Teams with Ann Taylor For In-Store Events | What Stations are Doing 
10/10/08 A Strategic Plan to Generate Interactive Revenue | The Best Radio Website in America Contest | Daily Texting Exceeds World Population 
10/09/08 States Use Tough Times to Tout Their Lotteries | Coldwell Banker Drops Home Prices to Lure Buyers | Furniture Stores Feel Credit Pinch 
10/08/08 One-in-Five Speak Spanish in Four States | Study Finds Strong Wireless Usage by African Americans | Asians' Food Choices Differ from Other Races and Ethnicities 
10/07/08 September was Awful, and 2009 Looks Ugly | Dollar Stores Help Shoppers Stretch for Deals | Boat Shows are Crucial, Suggests Study 
10/06/08 Credit Crunch Takes Bite Out of McDonald's | Troubled Economy Creates an Opening for Ad Overhauls | What Stations are Doing 
10/03/08 Have you Heard? It's KMOO.com - Part 2 | Building Permission: The New Imperative | Car Dealers Learning Art of Viral Video 
10/02/08 Radio Spots Now Available | Nothing Scary About Predicted Halloween Spending | Kids and Income Influence Ownership of Cameras 
10/01/08 Used Car Sales See Upswing | Shoppers Cite Dealer-Related Issues among Top Reasons for Rejecting a New Vehicle | Market for Auto Service, Repair, Upgrades is Steady 
09/30/08 Retailers Brace for Season's Beatings | The C-Store of Tomorrow? | Younger Dads Buy More For Kids, Marketers Realign Pitches 
09/29/08 Marketers Use Sports to Reach Females | Folgers Markets a New Coffee to Cost-Cutting Home Brewers | What Stations are Doing 
09/26/08 Hey, Have You Herd? It's KMOO.com | Broadband vs. Dial-Up | Surfing While Driving? 
09/25/08 Car Buyers Motivated By 'Green' | Clothing Stores Rediscover Boomers | HD Radio Trumpets Data Expansion 
09/24/08 Home Depot Preps National Ad Push Touting Price Cuts | Ad-Wise, A Bright Side to the Meltdown | Give Traditional Advertising a Fair Chance 
09/23/08 Stores Plan for Weak Holiday Sales | Twenty-Million U.S. Telephone Households are Wireless-Only | Financial, Health Concerns Drive Increase in 'Brown Bagging' 
09/22/08 GM Looks for Buzz with Its Electric Volt | OfficeMax Pens Style to Lift Sales, Sponsors Fashion Week | What Stations are Doing 
09/19/08 Radio: The Original Chat Room | Ne1 4 Gr8 TXT $? | Internet Ad Spending Continues Accelerating 
09/18/08 WADV Radio Returns for Advertising Week V | Fast Casual Chains Not an Economic Casualty | The Shrinking Grocery Store 
09/17/08 #1 Sale-Killer: Credit, Not Fuel Prices | Wholesale Used-Vehicle Prices Rise Again | Leasing Falls to 4-Year Low 
09/16/08 American Media Services Survey Shows Radio Listenership Remains Consistently Strong and Internet Radio Gaining in Popularity | Rich are Different | Strong Demand Seen for Energy-Efficient Majaps 
09/15/08 Shoppers Determine Grocers' Charitable Giving | Campbell Soup Tries to Win Over Label-Readers | What Stations are Doing 
09/12/08 The 411 on 360 | MP3 Players Meet Radio | Marketing News to Use When You Consult Your Advertisers 
09/11/08 Stores Scale Back for Christmas | Shoppers Migrate Down, Down, Down | Consumer Electronics Household Penetration is Strong, but There Are More Opportunities for Growth 
09/10/08 Understanding Differences in Hispanic Culture: Tips for Effective Campaigns | UPTOWN Magazine Unveils Study on Spending by Affluent African-Americans | Hispanic Heritage Month: 40 Years of Celebration 
09/09/08 Back in Business? | Secondhand Shops Now Often are First Choice | Banks Lagging on Customer Service, Says Study 
09/08/08 The Tailgating Opportunity | Now You Will Be Able to Buy Official U.S. Army Clothing at Sears |  
09/05/08 Kicking and Streaming | Gen Y Busiest Online Shoppers | Marketing News You Can Use with Your Clients 
09/04/08 Summer Blues: Newspapers Plunge as Online Stalls | The Decline of the Dollar Menu | Economic Concerns Do Little to Dampen a Night at the Movies 
09/03/08 Edmunds Sees August Sales Not as Bad as July | Auto Ad Spending Plummets | Existing Customers Most Important 
09/02/08 Tools to Tap the Female DIY Market | Heineken Looks to heavy.com to Reach More Guys | What Stations are Doing 
08/29/08 The Down-low On the Download | Ad Advantage to Local Online Media | Content Drives July's Hottest Websites 
08/28/08 Marketers Try to Scare Up Halloween Sales Early | Mobile Sales Drop Tied to Hangups About Economy | Recognizing the Beginning of Radio Advertising 
08/27/08 New Research Analysis Identifies Essential Elements of Engaging Radio Ads | Broadcast Station Political File | Study: 53% of Marketers Will Reduce Ad Budgets 
08/26/08 Vast Majority of U.S. Consumers Expect to Maintain Frugal Grocery Shopping Habits Even After the Economy Improves | Study Finds U.S. Hispanics and African-Americans Still Have Much Lower Ownership of Several Financial Services and Products | Maintaining Pet Health Still Big Priority 
08/25/08 How to Avoid Eco-Fatigue | Drug Makers' Push Leads to Cancer Vaccines' Fast Rise | What Stations are Doing 
08/22/08 New Media Expo Explores Online Money-Making Ideas | RAB.com Launches Digital/Interactive Media Sales Area | Why the Olympics Didn't Melt the Internet 
08/21/08 RAB2009 Early Adopter Pricing -- The Largest Discount Ever on Registration with Unprecedented Low Rates for the Five-Star Rosen Shingle Creek Resort | Home Repairs Become Focus as Consumers Feel Pinched | End of Analog Offers Opportunity 
08/20/08 GM Announces Employee Discounts in Incentive Plan | Car Buyers' Satisfaction with U.S. Brands Stumbles | Inability to Retain Customers Costs Auto Makers Billions 
08/19/08 Back-to-School Discounts are Deeper, More Creative | Menswear Sales Outpace Women's Business | Convenience Staples 
08/18/08 Getting the 'Skinny' on Naming Rights | Consumers Aware of DTV, But Slow to Act | Activation: Jockey Promos Sponsorship of the Underwear Affair in L.A. 
08/15/08 Sometimes the Little Website Is THE BEST DEAL | Get Ready for a Stream of Ad Dollars | The Killer App 
08/14/08 Recipients Announced for the RAB/BMI Scholarships to the 2008 Women in Radio Management & Leadership Training Program | Department Stores' Survival May Hinge on Differentiation | Sports Bars Performing Well Despite Economy | Department Stores' Survival May Hinge on Differentiation 
08/13/08 Multicultural Market Holds 22 Percent of New Vehicle Sales in 2007 | Black Women Use Consumer Technology for Empowerment | Nestlé Waters Launches First National Campaign to Hispanics 
08/12/08 More Shoppers Spurning the Mall | Vehicle Sales, Ad Spends Don't Jibe | Supermarket Chains Narrow Their Sights 
08/11/08 Mars Takes M&M's Out of Their Shell | Tylenol, NASCAR Team Up for 'Feel Better' Effort | Bank Of America Looks to Help Hispanics Move Forward 
08/08/08 Online Video Fastest Growing | How To Create Video | Radio Success: Pigeon Forge Uses Radio Web Promotion 
08/07/08 Stores Stretch Playlist | College Students Getting Richer, Pickier | Jewelry Growth Flat, Profits Down 
08/06/08 Losing Leases: It Hurts Already | Dodge Discounts Trucks 40% | Drivers Happier with Dealership Services Departments 
08/05/08 Buyers Want Newspapers to Reinvent Model | Prices to Rise up to 15% for Holidays | Survey Says Fewer Brand Decisions Made at the Shelf 
08/04/08 Packaged Facts Finds Kids Take Lead on Green Purchases | The Fizz is Going Out of Coca-Cola Radio Advertising | Gamers: They're Not Who You Think They Are 
08/01/08 Retailers Feeling the Effects of Inflation | Survey Identifies the Best Concert Markets 
07/31/08 Restaurants' Latest Marketing Tactic: Free Food | More Drinkers Choosing Beer These Days 
07/30/08 Mass-Market Buiders Targeting Custom-Home Buyers | DTV Converter Boxes Drive Traffic and Sales 
07/29/08 RAB2009 Scheduled for March 16-18 in Orlando | Record Political Ad Spending Predicted for This Year 
07/28/08 Consumers Not Cutting Back on Everything | Here Come the Millennial Moms! 
07/25/08 Stimulus Checks Should Lift Back-to-School Sales... | ...But Back-to-College Spending Expected to Drop 
07/24/08 One Day Left for Scholarship Applications to Women's Management Training Program | Malls Get Creative to Lure More Shoppers 
07/23/08 Dealers Making Changes to Ad Spending | What's Selling? How About Used Compact Cars from the '90s 
07/22/08 RAB Presenting 10 Sales & Marketing Sessions at NAB Radio Show | An Economic Bright Spot: Home Video Business 
07/21/08 Going Green Not for Everyone | Out-of-Home Alcohol Consumption Slowing Down 
07/18/08 Retailers Eye Bigger Share of Fast Casual Business | Radio Is Still Music to Listeners' Ears 
07/17/08 Retailers Refining Their Sales Strategies to Fit the Economy | Health/Wellness Category Holding Up Well 
07/16/08 Spanish-Language Ad Expenditures Rise 3 Percent in 2007 | African-American Media Hoping for Boost in Campaign Spending 
07/15/08 Political Campaign Expert Touts Radio's Advertising Benefits | Checkout Times Influence Consumers' Shopping Decisions 
07/14/08 Gas Prices Prompting Consumers to Shop Locally | Auto Technology Tastes Differ for Men and Women 
07/11/08 Women Assuming Role as Chief Thrift Officer | Auto Dealership Service Shops Extending Their Hours 
07/10/08 Retailers Gearing Up for Back-to-School | Weight-Loss Programs Also Feeling Economic Pinch 
07/09/08 Chrysler and Dealers to Improve Internet Marketing Strategies | Dealers Treat Shoppers Better 



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Ideas, information and insight from RAB's experts-in-the-field. The Non-Traditional Revenue Tip of the Day is presented by independent professionals on the cutting edge of new business development, including Co-op, Event Marketing and manufacturer-funded plans.

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