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In the Radio Sales Today Archive, you'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.


Date Headlines
09/02/10 Shoppers Scaling Back on Channel Shifting | Home Improvement Spending Holding Up Well | 'Custom' Is Customary  
09/01/10 GM Marketing Boss: 'We've Got to Get Back to Telling Our Story' | No Deal: Buyers Will See Fewer Discounts for Cars | Heavy Radio Listeners Are Prime Prospects  
08/31/10 Shoppers Still Stick To Payday Purchases | Restaurants Adopt 'Green' Practices to Help Rein in Customers and Cut Costs | Department Stores Ramp Up for Fall 
08/30/10 But What Do We Want People to Do? | Target helps make over school libraries | What Stations Are Doing: WEEI’s Annual Jimmy-Thon Kicks Off  
08/27/10 Local Online Ad Sales Forecast to Grow in 2011 | Digital Economy Impacting Pay TV; Subscribers Down | What Happens When Facebook Trumps Your Brand Site? 
08/26/10 Boom in Multigenerational Households Has Wide Implications for Ad Industry | Gifts: Food Outperforms Many Other Categories | More Furniture, Mattress Sellers Using Smart Technology 
08/25/10 Ford Launches New Ad Campaign Aimed at African Americans | New 7-Eleven Pilot Program Targets Blue-Collar Hispanics | Consumer Spending Influenced by Cultural Differences 
08/24/10 Laggards Amid the Ad Rebound | McDonald's Still Dominates Breakfast Wars | A Nation of Drinkers 
08/23/10 Adidas Gives Competitors a Run for Their Money | FD Buyer: Vendor Venting | What Stations Are Doing: CC Radio Helps Artists Get Discovered on MDA Telethon 
08/20/10 Nielsen: Mobile To Outpace Internet Growth | ESPN Launches Local Apps | Five Things You Can Do To Perk Up Your Business 
08/19/10 Back-to-School Standoff Risks Profit Margins as Consumers Wait | Independent Retailers Face Challenges That Chains Don't | Suntan Lotion, Flip-Flops...and Flu Shots 
08/18/10 Dealers beg for inventory as automakers' new discipline curbs sales | Hyundai Becomes One of Top Five Most-Considered Brands | Demand Increases for Used Cars, But Challenges Remain 
08/17/10 Restaurant Chains with the Best Customer Satisfaction | Retailers Moving Christmas A Little Closer | Americans Using Their Credit Cards More Than Ever 
08/16/10 Kia Adds Family-Targeted Entertainment Tie to National Portfolio | Faith Hill Named 'Tide Loads of Hope' Ambassador | Wrigley Sweepstakes Promotes 5 Gum 
08/13/10 Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent | Focusing on Analytics and Accountability | Consumers' Use of Mobile For Purchases, Product Research Takes Off 
08/12/10 Stores That Can't Stay | What You Want, When You Want It | Android Outsells RIM, IPhone In Q2  
08/11/10 MSG Syndicates 'Boomer And Carton' | Prestone: We're Not Just For Winter Anymore | Yellowbook Shows True Colors 
08/10/10 Restaurants Serve Perks for Loyalty | Home Improvement Market Showing Signs of Recovery | Some Companies Are Hiring: Which Industries Are Hot 
08/09/10 Community Marketing Feeds Papa Murphy's Success | Cross-Media Case Study: The Cracker Doesn't Crumble | Charity Brawl: Nonprofits Aren't So Generous When a Name's at Stake 
08/06/10 Mobile Users Accessing Business Directories Jump; Represent Most Attractive Customers | Consumers Embrace Geekdom | What Stations Are Doing: CBS Aggregates New York Web Properties 
08/05/10 Tech Gadgets Steal Sales from Appliances, Clothes | The Grocery Shopping List is Alive and Well | Scholarship Recipients Announced for 'Rising Through the Ranks' 
08/04/10 Life at 11 Million U.S. Transactions | Surprise: Sales of Big SUVs Surging Faster Than Small Cars | Dealer Profits Up Through May 
08/03/10 Big-Ticket Buying Slowly Rises | Apartment Occupancy Up Amid Foreclosures | Americans Cutting Back on Visits to the Doctor 
08/02/10 New Water Brand Puts Sponsorship Elements in Place | Gatorade and NFL Launch Campaign to Educate Athletes, Parents and Coaches About Heat-Related Illnesses | What Stations Are Doing: Peak Broadcasting's Boise Music Festival 
07/30/10 Mobile Display Ads to Hit $1.2 Billion by 2015 | You Wouldn't Cheap Out On Your Office, So Don't Do It On Your Website | Retailers Hop On Digital Movement to Capture Consumers, Report Shows 
07/29/10 Young Adults Return to Nest | Survey: How Age Affects Cellphone Preferences | Early Signs of a Hotel Rebound 
07/28/10 Hispanic Market Hits Tipping Point | Ethnic Marketing: McDonald's Is Lovin' It | Tapping the Growing Muslim-American Demographic 
07/27/10 Consumer Electronics Sales to Increase 3% in 2010, According to Revised Forecast | Summer Encourages 'Spontaneous Spending' | Nearly 80% of Americans Participate in a Sport, Fitness or Outdoor Activity 
07/26/10 American Express Taps Music Sponsorships for New Card | CPG Manufacturers Called to Innovate | What Stations Are Doing: KINK Holds Auction for Oregon Food Bank 
07/23/10 Mobile Devices Continue to Take Market Share | Magna: Revised Digital Forecast Down Slightly | Expert Notes Few Marketers Do Social Media Well 
07/22/10 Nielsen: This Isn't Your Grandfather's Baby Boomer | Store Push Summertime 'Christmas' Sales | Alcohol: At-Home Upticks as On-Premise Dips 
07/21/10 Detroit Brands Top Asians, Europeans in Study of Most Appealing Models | New Survey Examines Auto Purchase, Finance Decisions | Mercedes Dealers Ranked Most Customer-Friendly; Ford Chevy Gain 
07/20/10 Back-to-School Sales Up as Parents Replenish Children's Needs | Spending on College Merchandise to Increase Slightly | AC Sales Soar with Record Heat 
07/19/10  
07/16/10  
07/15/10 Deloitte Study: Consumers Love Spending Less | Stressed Out Are Running for Their Sanity, Helping Retailers | Couples Say 'I Do' Amid Tools, Tacos 
07/14/10 GM Uses Radio Ad to Boost Its Image Around Nation's Capital | National Pep Boys Effort Taps Mixed Media | Radio Clicks with Consumers Before Shopping 
07/13/10 Study: Consumers Hungry for Restaurants | 'Fashion Forwards' Pack a Punch | Friday is the Last Day to Apply for 'Rising Through the Ranks' Scholarships 
07/12/10 Part I: Branded Entertainment Set to Surge | Part II: Better Than Digital -- Brand Marketing is a Deepening Pool of Dollars | State Farm Upping the Ante on Co-Op Ads 
07/09/10 iAd: Latest Media Competitor | Media and Retail Firms Meld Business Models Online | What Stations Are Doing 
07/08/10 Amid Oil Spill Fears, Would-Be Gulf Vacationers Head Elsewhere | Lowe's, Home Depot Push Staycation Projects, Entertainment Options | Large National Banks Outperform Regional Banks in Acquiring New Customers 
07/07/10 Auto Industry Braces for Even Slower Recovery as June's Sales Disappoint | Many Car Prices Similar for New or Used | Pickups Emerging as Leaders in Quality 
07/06/10 Study: Fine-Dining Consumers Favor Independents | Buyers of Foreclosed Homes Getting Big Discounts | Store Labels Outperforming National Brands 
07/02/10 The 'Subliminal' Effects of Banner Ads | The Social Habit -- Frequent Social Networkers | What Happens to Traditional Media When It Goes Digital? 
07/01/10 Reinventing the Back-to-School Season | Talking Isn't All That Matters to Cellphone Users | Major Appliances Experiencing Nice Sales Boost YTD 
06/30/10 New Messaging Needed to Reach 'New Majority' | Latinas: Not What You Think They Are | U.S. Nears Racial Milestone 
06/29/10 2010 Radio Show to Feature Integrated Educational and Networking Opportunities | Health-Care Reform Stokes Ad Spending by Top Hospitals, Clinics | Opportunities in Today's Economy 
06/28/10 'It's a Wonderful Life' for Coca-Cola, Paramount | Six Ways to Use Local Radio to Drive Consumers to Retail | Pop-Up Stores Become Popular for New York Landlords 
06/25/10 How to Use LinkedIn to Prospect and Sell | Ad Futures: Mobile, Digital Best Bet | Kia Turning Attention to Digital, Mobile 
06/24/10 2010 Holidays to be Kinder to Retailers | In Tough Economy, Consumer Electronics Are Holding Their Own | Millions of Americans Ready to Celebrate the 4th of July 
06/23/10 Dealers Shift Toward Consistent Value Pricing | Biggest Automakers Dropped U.S. Ad Spending by Nearly 23 Percent in 2009 | Latest Buyer Lure: Free Maintenance 
06/22/10 Most Top Marketers Cut Ad Spending in 2009, But Defying the Trend Paid Off for Some | Drug Stores Go Fresh | Opportunities in Today's Economy 
06/21/10 Radio Campaign for Marshalls Products Big Results | Retail Customer Experience: Eight Insights for Maximizing Online Coupe Use | What Stations Are Doing: WGY-AM, 99.5 The River Raise $400K For Children's Hospital 
06/18/10 Future Rosy for Online Entertainment, Media | Internet Can Drive Word of Mouth Even Better Than Television | What Stations Are Doing: WBRX Utilizing Facebook Opportunities 
06/17/10 Luring Back Wary Diners | Survey Finds Ford is Top Auto Brand | Guys Just Want to Have Fun 
06/16/10 Target's Radio Campaign is a Big Winner | Ford Goes Urban with Fiesta Campaign | For Coolatta, Dunkin' Urges Fans to 'Play DJ' 
06/15/10 Folks Get Back to Work on Their Homes | 'Rising Through the Ranks' Scholarship Application Deadline Nears | Opportunities in Today's Economy 
06/14/10 OPINION: AND NOW, A WORD FROM A GUY WHO LIKES SPONSORSHIPS | MCDONALD'S, PEPSI, COCA-COLA TROLL FOR UP-AND-COMING ARTISTS | AMERICA'S GREENEST BRANDS 
06/11/10 NPR CEO Schiller Says All Cars Will Have Internet Radios | 'Post-PC' Era to Change Media, Says Apple's Jobs | Quick, Name a Medium with the Reach of TV, But an Ad Market Smaller Than Outdoor 
06/10/10 Furniture Stores Encouraged by Memorial Day Business | RVs Make Inroads With Families | As CD Sales Wane, Music Retailers Diversify 
06/09/10 Good Sales News? Close, But No Cigar | Shake-Ups Level Auto Playing Field | Is Digital Revolution Driving Decline in U.S. Car Culture? 
06/08/10 Charles Warfield to Receive National Radio Award | Clothes, Gadgets and Gift Cards Prevail as Top Gifts for Father's Day | Opportunities in Today's Economy 
06/07/10 Arm & Hammer Tells Pet Owners: 'Tag a Cat' | Boston Beer's Not Flat | What Stations Are Doing: Car for Sale -- Low Mileage; Radar, Nail Gun, Smoke Screen Standard  
06/04/10 Jacobs Media and Arbitron to Unveil Results of Mobile Devices Study During 2010 Radio Show | Online Video Viewing Continues to Grow | Internet Occupies 40 Percent of Typical Day for Working Women 
06/03/10 Esteemed Panel of Final-Round Judges Assembled for 2010 Radio Mercury Awards | Americans Downing Less Beer, Sparking Brawl Among Brewers | More Say 'I Do' to Weddings, Costs 
06/02/10 Research Helps Marketers Target Latinos | Study: Atlanta Overtakes Chicago as Second Largest Black Metro Area | 10 Things to Know About Hispanic Shoppers 
06/01/10 Lenders Lower the Bar as Looser Credit Boosts Auto Sales | Folks Easing Away From Spending Cuts | Athletic Footwear and Consumer Fitness Expected to Have Strong 2010 
05/28/10 Razorfish: Local, In-Game, Digital Out-of-Home To Increase In 2010 | Google Gaining on Yahoo in Display | Policing the Online Ad Market 
05/27/10 Retailers Temper Recovery Hopes with Caution | Soft Economy Hasn't Grounded Summer Travel Plans | Dave Thomas Foundation for Adoption Launches Campaign 
05/26/10 Ford: Moving On | Carmakers Turn Into Inventory Control Freaks | Dealership Closings Have Had Little Impact on Nearby Aftermarket Retailers 
05/25/10 No More Free Lunches at Restaurants | Surveys Shows Many Auto Insurance Customers Willing to Switch Providers | Opportunities in Today's Economy 
05/24/10 'Twilight' Star Joins Staples, DoSomething Drive | Local TV Borrows Radio Gambit with Watch-and-Win Contests | What Stations Are Doing: CCR/Chattanooga Helps Out After Flooding 
05/21/10 Reinventing Local Radio | Online Ad Sales Hit First-Quarter High | Facebook: CPM Advertisers to See Fewer Clicks 
05/20/10 Consumers Back in the Practice of Gift Giving This Graduation Season | Study Examines Next Generation of Home Improvement Retailing | More Move, But Not Long Distance 
05/19/10 Boost Mobile Promotes 'Change' in New Hispanic Ads | Acura Effort Says Luxury Can Be Sensible | New Lung Association PSAs Focus on Action 
05/18/10 Retailers Ready to Welcom a Revitalized Consumer | Act Now to Take Advantage of the Special Hotel Rate for the Radio Show | Opportunities in Today's Economy 
05/17/10 Campaign Offers Plenty of 'Nothing' | In-Store Events Gone Wild! | What Stations Are Doing: Clear Channel Radio Sponsors 'Texting to House the Homeless' 
05/14/10 Bridge Ratings Analysis: Traditional Radio's Recipe for Success | iPad Impacts Wi-Fi Usage | Study: Mobile Ad Budgets on the Rise; Clients Find Apps Most Exciting 
05/13/10 Luxury Hotels Bounce Back Faster Than Overall Market | Android Eclipses iPhone in First Quarter | Survey: Younger Women Saving, More Debt-Averse 
05/12/10 As Rivals Rein in Spiffs, Toyota Goes to the Whip | KBB Ranking: Ford Takes Over Top Spot | Why New CMO Ewanick Will Have It His Way at GM 
05/11/10 Radio Advertising Bureau Re-Launches Advertiser Channel on RAB.com | Gen Y, Health-Conscious Diners Offer Key Opportunities | Opportunities in Today's Economy 
05/10/10 Despite Cuts, Big Three U.S. Automakers Remain Large Sponsorship Players | Dawn's Wildlife Rescue Efforts Shine in Gulf Coast Oil Spill | Sunny Delight's Fruit20 Helps Fight Diabetes 
05/07/10 9 Ways for Advertisers to Incorporate Video Into an Ad Plan | Study: 'Mobile Intensives' Nearly a Quarter of Market | NAA Bonanza: Newspaper Web Sites Draw 74 Million 
05/06/10 From Doom to Vroom | April Auto Sales Portend Recovering Market | Key CE Categories Seeing Increased Adoption Patterns 
05/05/10 Hispanic Consumers: Not All the Same | Black Households Are Optimistic About Their Financial Futures | Media, Marketing Trends: Hispanics Younger, More English Proficient 
05/04/10  
05/03/10 Who Spent What in '09: IEG's Top Sponsors List | Festivals Are Increasingly Music to Marketers' Ears | Country Financial Sponsors 'Road Trips' 
04/30/10 Online Ads Surpass TV Ads in Recall, Likability | Ad Networks Generate Less Than a Quarter of Impressions | What Stations Are Doing: A Lesson From a Local TV Station 
04/29/10 Scholarship Applications Now Being Accepted for 'Rising Through the Ranks' | From the Mall to the Docks, Signs of an Economic Turnaround | Convenience Stores Find Benefits in Gas Giveaways 
04/28/10 Low APRs Drive Store Profits Up | Americans Looking at U.S. Vehicles More Favorably | Three Imports Reverse Slide in Sales Per Franchise 
04/27/10 RAB Launches Comprehensive Sales Management Platform | Spring Boosts Home Depot, Lowe's | Opportunities in Today's Economy 
04/26/10 Interesting Developments at Major Sponsors | Kraft Foods Gets Naming Rights to Post-Season College Bowl Game | Bazooka Signs Pop Acts 
04/23/10 On-Air Is From Mars, Digital Is From Venus | Digital Update, As Reported by the Online, Media, Marketing and Advertising Conference | Ford Fiesta to 'Sync' with Streaming Radio 
04/22/10 Moms Second Only to Winter Holidays | The Power of One | In Apparel, The Brand Makes a Comeback 
04/21/10 Ring, Ring!, Run! | At a Crossroads Between Old and New, NPR Wins by Striking Balance | Tecate's Latest Personalizes 'Character' Theme 
04/20/10 PC Sales Are On Course for Big Increase in 2010 | Shaking Up the Auto Pricing Model | Opportunities in Today's Economy 
04/19/10 Nivea Uncovers a Sports Marketing Strategy That Is More Than Skin Deep | Teed Up | What Stations Are Doing: WIL's Cornbread Holds 'World's Largest Garage Sale' 
04/16/10 Mobile Marketing Set for 'Break-Out' Year | Yahoo: 'Uber Fans' Are Where the Money Is | Local Revenue Also Going Hyper 
04/15/10 Report: Consumers Ready to Dine Out Again | Who Spends the Most on Gasoline? | 'Flash Sales' Reap Rewards for Travel Industry Providers 
04/14/10 Here Come the Heavies | Costs of Driving Shift Up for 2010 | Dealers Covet Used Cars Despite High Prices 
04/13/10 Spring Brings in Rosier Marketing Picture | Overall Sales of Sporting Goods Drop 4 Percent in 2009 | Opportunities in Today's Economy 
04/12/10 A Sampling of Opera at Whole Foods | Interview with PetSmart CEO Bob Moran | What Stations Are Doing: NABEF Honors Two Stations for Exemplary Community Service 
04/09/10 Americans Continue to Hold Radio in High Regard | Promotional Dollars Maintain Shift to Digital | What Stations Are Doing: Hyper-Local Digital Content 
04/08/10 2010 Radio Mercury Awards Call for Entries is Officially Open | Upbeat Signs Revive Consumers' Mood for Spending | The Smartest Home Renovations Are the Least Expensive 
04/07/10 Nielsen Breaks Ad Campaign Aimed at Multicultural Targets | Half of U.S. Advertisers Mission Trillion Dollar Hispanic Market | African-Americans Spend More Time Listening to Radio Than Average 
04/06/10 Retailers Testing Out the Drive-Through Lane | Motels Boost the Thread Count | Opportunities in Today's Economy 
04/05/10 How Green is My Appliance? Ask Green Bay, Wis. | Bubba Burger Expansion Plans Call for Sponsorship | What Stations Are Doing: Clear Channel Wins National Starbucks Ad Contract 
04/02/10 10 Key Online Marketing Trends for 2010 | Building Brands Needs New Approach: PepsiCo CEO | Business News Site for Local Online Media Launches 
04/01/10 Home Buying Picks Up as End of Tax Credit Looms | Ritual of Spring Cleaning Experiencing a Revival | Product Selection is Key Driver for Convenience Store Shoppers 
03/31/10 2009 Took a Toll on Top Retailers | Edmunds Sees Uptick in March Auto Sales | Subprime Outlook Brightens as Funds Are Freed 
03/30/10 The Changing American Diner | Beverage Category Declines for Second Straight Year | Opportunities in Today's Economy 
03/29/10 7-Eleven Revamps Coffee to Attract Younger Crowd | Marketers Invade Grocery Aisles to Pitch in the 'Last Three Feet' | What Stations Are Doing: Radio Has 31 'Moments of Truth' Per Week 
03/26/10 Unbound at SOMA OMMA | Cost-Per-Click, Cost-Per-Acquisition Emerging as Digital Pricing Model | Competition Heating Up for Local Ad Dollars 
03/25/10 Demographic Changes Prompt a Renewed Focus on Marketing Strategies | Smartphone Sales Reaching Critical Mass | Despite Economic Woes, Consumers Stick with Snacks 
03/24/10 National Spot Trending Upward | Subway to Sponsor Univision Radio's Spanish Concert Series | Scott's Miracle-Gro Amps Up Local Marketing 
03/23/10 Will Traumatized Consumers Ever Recover? | Dogs and Cats: Retail Rainmakers | Opportunities in Today's Economy 
03/22/10 Measurement: What Do Sponsors Want and What Can Properties Give? | St. Jude Research Hospital and Susan G. Komen for the Cure are Among Most Trusted Non-Profits | What Stations Are Doing: Purtan Radiothon Tops $2 Million 
03/19/10 How Radio Stations Are Using New Digital Platforms | Local Revenue Going Hyper | Retailers Increase Sales Using SMS 
03/18/10 Easter a Warm Welcome for Shoppers and Retailers | Breakfast Competition Perks Up as Sales Slow | Middle Boomers: A Separate Demographic Group 
03/17/10 Automakers Bring Back Incentive Programs | General Motors to Open the 'Un-Dealership' | Leasing's Revival Expected to Continue in '10 
03/16/10 Movie Theaters Are Turning Up the Luxury with Food, Bars, Seats | Taking a Nip Out of the Tuck | 2009: A Good Year for Debt Consolidators, Cellphones 
03/15/10 From Bisquick to Quaker, Pepsi to Prilosec, Marketers Turn to Microsponsorships | Concentrate on the Personal Benefit | What Stations Are Doing: 'We've Got to Get Serious About Digital Business.' 
03/12/10 Understand and Use Metrics to Sell More Interactive Advertising | Outlook Positive for U.S. Digital Marketers | Beefing Up Banner Ads 
03/11/10 Shopping Behavior to Shift with New Marketplace Realities | Restaurant Traffic Down 3 Percent in '09 | Homebuilders Make Green, Efficient Features Standard 
03/10/10 Purchasing Power of Black Consumers Continues to Grow | Embracing the Hispanic Opportunity | Ethnic Beauty: Green, Crossover Products Are Big Hits 
03/09/10 Mining the U.S. Generation Gaps | St. Patrick's Day Spending Expected to Increase This Year | Opportunities in Today's Economy 
03/08/10 Properties May Find Value in Discount Furniture Retailers | Bally Fitness, Universal Music Launch Partnership | What Stations Are Doing: Horizon Broadcasting Holds 9th Make-A-Wish Radiothon 



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Ideas, information and insight from RAB's experts-in-the-field. The Non-Traditional Revenue Tip of the Day is presented by independent professionals on the cutting edge of new business development, including Co-op, Event Marketing and manufacturer-funded plans.

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