Radio Sales Today

In the Radio Sales Today Archive, you'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.

Date	Headlines	View
04/25/14	What Stations Are Doing: Time to Roll the Dice on Social \| BIA/Kelsey Research Says the Internet Radio Revolution Has Arrived \| Time Spent with Digital to Surpass Television	View
04/24/14	Customer Service Pays Off for Small Businesses \| Homeowners Looking to Spruce Up Their Residences with a New Coat of Paint \| Appeal of Imports Increases Among Beer Drinkers	View
04/23/14	Survey Indicates Teen Spending is Stabilizing \| NAHB Study Reveals Key Differences in Home Preferences Based on Race or Ethnicity \| The Do's & Don'ts of Marketing to Millennials	View
04/22/14	Summer Travel Forecast: Bigger, Longer Vacations \| Self-Reward Becomes New Motivation for Luxury Vehicle Buyers \| Walk-In Medical Clinics Are Expanding to Meet New Healthcare Demands	View
04/21/14	Marketers Go Where the Millennials Are: Summer Music Festivals \| Pepsi Readies Summer Launch of Sodas With 'Real Sugar' \| Is Corporate America Losing Interest in Being Pink?	View
04/18/14	Jacobs Media Releases Techsurvey10, Radio at the Digital Tipping Point \| 1 in 4 Marketers Using Programmatic Marketing \| The Power of a Digital Database	View
04/17/14	Study Suggests That Frequent Shoppers Aren't Necessarily Loyal Ones \| More Dentists Utilizing Advancements in Technology \| AHAM Report: It Pays to Buy New Appliances	View
04/16/14	Vehicle Sales for March: Better Than Originally Thought \| Honda, Mercedes, Ford Collect KBB Awards \| Cadillac, Buick Lead Customer Service Rankings in J.D. Power Study	View
04/15/14	Fine-Dining Restaurants Riding Three-Year Growth Streak \| Survey Predicts a Drop in Prom Spending This Year Consumers Voice Their Reasons for Switching Supermarkets	View
04/14/14	Retail Bank Sponsorship: 8 Blistering Hot Buttons \| 7UP Goes After Millennials/Hispanics Via EDM Event Sponsorships \| SodaStream Targets Ocean Pollution, With Light Touch	View
04/11/14	The 3-Rs to Sell More Streaming Audio \| Marketron to Give Radio Broadcasters a Piece of the Programmatic Pie, Taps Jelli \| If A Tree Falls in the Woods	View
04/10/14	Women Starting More Than 1,200 New Businesses Per Day \| Morning Daypart Fuels Growth in Hispanic Radio Listening \| High-End Fashion Retailers Are Increasingly Targeting Men	View
04/09/14	Hottest Ad Categories in 2014 \| In-Store Transactions Lift Overall Convenience Store Sales in 2013 \| Harley Ready to Unveil Its New, Smaller Bike	View
04/08/14	News & Notes from the NAB Show \| Number of Americans Planning to Move Predicted to Grow This Year \| Consumers Increasing Their Use of Mobile Banking Services	View
04/07/14	Survey Says Sponsors Want More Tangible Results, New Benefits and Services \| Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying \| Baskin-Robbins Helps Franchises With New Campaign, New Products, New Options	View
04/04/14	Audio Benefits From 'Viewability' Metric \| Radio and Local Media Apps: 23% of Local App Downloads Favor Radio \| iHeartRadio Enjoys Rapid Growth	View
04/03/14	March Auto Sales Beat Projections as Buyers Return to Showrooms \| Hispanic Consumers Favor Japanese Vehicle Brands \| Ram Outsells Silverado to Claim No. 2 Spot Among Pickups	View
04/02/14	Radio Plays Key Role in Obamacare's Enrollment Drive \| Shopping Centers Undergoing a Transformation \| Highlighting the Benefits of the Local Hardware Store	View
04/01/14	Restaurants Eye the Potential of Variable Menu Pricing \| 'Buy Local' Campaigns Continue to Grow \| New Baseball Season Means New Sales Opportunities	View
03/31/14	RAB’s Exciting, NEW Co-op Directory \| Tops to Give Learning Gardens to Local Schools \| Audio Streaming Providers Let the Brands Play On	View
03/28/14	Radio Engages a Large Audience Quickly \| One-Third of Online Ads Are Bogus \| Brands Look to Online Video Ads, Push TV Aside	View
03/27/14	Radio Advertising Bureau Launches Enhanced Co-op Directory \| Radio Generates Highest ROI Results in New Report \| Survey Indicates 48% of Adults Likely to Buy a Cellphone in 2014	View
03/26/14	Sales Growth Slows for Largest Restaurant Chains in 2013 \| Americans Spent a Record $56 Billion on Pets in 2013 \| Hotel Construction Picking Up Speed	View
03/25/14	Light-Vehicle Sales Strengthening in March \| Retailers Taking Advantage of Drop in Solar Energy Prices \| More Vacationers Using the Services of Travel Agents	View
03/24/14	Wendy's Puts Greater Focus on Adoption Cause \| Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity \| The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading	View
03/21/14	Hard to Separate Advertising from Entertainment \| DR Brand Marketers Favor Twitter for Local Campaigns \| TVB Claims Local TV Metric Equals National Ratings Metric	View
03/20/14		View
03/19/14	Crossovers, Trucks Continue to Outsell Cars \| Report Ranks Least Expensive Vehicles to Insure, And Which States Have Lowest Rates \| Popularity of In-Vehicle Technology Increases	View
03/18/14	American Consumers Combine Goals of Saving and Spending \| Air Conditioning, Heating Industry Poised for Another Good Year \| Golf Industry Hoping for an Early-Spring Tee Time	View
03/17/14	The Power of 'Month Of' Healthcare Marketing Promotions \| Supermarket Cause Campaigns Bring in Big Bucks \| #Hashtags; Don’t Just Lie There, Do Something!	View
03/14/14	Broadcast Brands; Digital Harvests \| Having CRM is of No Value, Using CRM is the Answer \| Brands Favor Social Media for Local Promotions	View
03/13/14	Increased Competition Hasn't Resulted in Lower Wireless Bills \| Beer Alternatives Are a Hit With Consumers \| How Can Garden Centers Enhance Their Appeal?	View
03/12/14	Millennials Re-Shaping the Face of Retail \| Hispanics Like Shopping at 'Interesting' Stores \| Study Looks At 'No Nonsense' Attitudes Among Women	View
03/11/14	133 Million Adults Will Celebrate St. Patrick's Day This Year \| Lent Prompts Spike in Restaurant Seafood Sales \| Consumer Group Finds Problems With Tax Preparation Business	View
03/10/14	A Bacon Scent Alarm Clock? Oscar Mayer Is Making It Real \| Using Video to Make Your Cause Marketing Show, Not Tell \| When It’s OK, Even Brilliant, To Charge For Event Attendance	View
03/07/14	Conference Highlights New Ideas, New Opportunities \| Digital Agencies Grow Incremental Revenue \| Millennials vs. Perennials	View
03/06/14	Chilly Weather Stalls February Vehicle Sales \| Car Buyers Research More, Visit Showrooms Less \| Auto Dealers’ Profits Up	View
03/05/14	Retailers Adjusting to the ‘New’ Consumer \| Approval Scores for Independent Wireless Stores Improving \| Fast Casual Restaurants Embracing the Idea of Co-Branding	View
03/04/14	Radio Advertising Bureau RST for March 4	View

Research