Sales Tip - What’s Your IQ (Interactive Quotient)?
Are you prepared to sell digital to your advertisers? How about your fellow salespeople? Get your whole staff to take the short quiz and see who has the best handle on digital marketing. Test your IQ (Interactive Quotient) here (http://www.rab.com/cdmc2/IQExam.cfm). Email results will be sent only to the person taking the exam.
RAB has two courses of digital training and certification. CDMC covers the fundamentals. CDMC 2.0 covers more advanced digital marketing. If you have not been certified by RAB, the test will tell you which course would be right for you.
Source: John Potter, SVP/Professional Development, RAB