Sales Tip - 'Help Me Help You'
This is an important line for radio marketing consultants as well as a famous line from the movie Jerry Maguire.
Too often advertisers use radio to drive website traffic to their websites that are lacking in:
-- Visual appeal
-- Current content
-- Load speed
-- Ease of use
-- Mobile optimization
-- Call to action
Your client's websites must build value for their products or services. If they don't, clients won't get the lift they expect from their marketing. Radio can do its job, yet still take blame for lack of sales.
Before your advertisers begin their radio advertising, consult them on their website if they are lacking any of the elements above. "Help me help you."
Source: John Potter, SVP/Professional Development, RAB