February 5, 2026 | About | Ask RAB | Site Map | Press | Why Radio | Radio Matters Blog and Podcast | This is Radio
| | Account Manager CRM
  • RADIO FACTS
    • Audience Research
      Who listens, consumer trends and more
    • Effectiveness
      Power your marketing
    • Misperceptions of Radio
      Radio is vibrant and thriving. Find out more.
    • Radio Matters
      Blogs, podcasts and more
    • Why Radio
      All about radio in one place
    • This Is Radio
      Radio is the audio leader
    Audience Research Effectiveness Radio Matters Misperceptions of Radio Why Radio
  • PLANNING / BUYING
    • Broadcast Calendar
      Official broadcast calenders to help you plan
    • Case Studies
      Case studies for national and local brands
    • Diverse Media Guidelines
      AIMM guidelines for diverse buyers and media suppliers
    • Matter of Fact Newsletter
      Catch up on the latest trends in radio / audio
    • Media Buy/Sell Terms
      Terms covering the buying and selling of media
    • Misperceptions of Radio
      Radio is vibrant and thriving. Find out more.
    • Radio Matters Video
      Find out why radio matters
    • Radio Ratings Services
      Radio Ratings by Market
    • Research Studies
      The latest research on how and why radio works
    • Why Radio
      All about radio in one place
    Broadcast Calendar Case Studies Diverse Media Guidelines Matter of Fact Newsletter Media Buy/Sell Terms Radio Matters Video Radio Ratings Services Radio Works Research Studies Why Radio
  • SALES TOOLS
    • Prospecting
      Qualify and find new prospects
    • Appointments
      Get more 1st appointments
    • Research
      Prepare for your client meetings and presentation
    • CNA
      Uncover your client's biggest marketing challenges
    • Presentations
      Write client-focused presentations
    • Daily Sales Tip
      Great advice from sales leaders
    • Political Advertising
      The latest guides for political advertising
    • Radio Sales Today
      Visit the archive for RAB's daily newsletter
    • RAB Video Wall
      RAB's video library for AE's
    Prospecting Appointments Research CNA Presentations Daily Sales Tip Political Advertising    Radio Sales Today RAB Video Wall
  • CREATIVE
    • ABX Scorecard
      See and hear how national brands measure up
        
    • Ad Council PSAs
      Awareness campaigns from the Ad Council
        
    • Commercial MP3 Audio
      Share the storytelling power of radio
        
    • Copy Ideas
      Idea starters for your scripts
        
    • Creative Best Practices
      Write and produce better commercials
    • Creative Resources Directory
      Tap into a world of talent
    • Promo Calendar
      Days to help your clients plan promotion
    • Promotional Ideas
      Find promotional ideas to help your clients
        
    • Radio Mercury Awards
      Listen the past winners and finalists
    • Sample Creative Brief
      Every great ad starts with a great brief
        
    ABX Scorecard Ad Council: Love Your Mind Commercial MP3 Audio Copy Ideas Creative Best Practices Creative Resources Directory Promo Calendar    Promotional Ideas Radio Mercury Awards Sample Creative Brief
  • TRAINING
    • RAB Professional Development
      Sales training and certification
    • AE Assessments
      Hire the best talent
    • Manager Login
      Assign classes and see results
    • Student Login
      Access classes and training resources
    • Live Presentations
      Register for upcoming live presentations
    • Live Presentations On Demand
      View past live presentations
    RAB Professional Development AE Assessments Manager Login Student Login Live Presentation Live Presentation On Demand
  • Login


In the Radio Sales Today Archive, you'll find timely marketing news, money-making promotions, sales tips and super-hot news about consumer behavior from past issues of RAB's daily email newsletter. On this page, you'll see the most recent articles.

The Radio Sales Today editorial team includes:

Editor: Victor Texcucano
Writer / Producer: Dave Casper, SVP Digital Services
Writer / Producer: Jeff Schmidt, SVP Professional Development


To search for more articles, use the search box on top of the screen.

RST Classifieds: Click here view RST classifieds.



Date Headlines View
02/05/2026 Do Your Prospects Understand How Co-op Advertising Works? 

View
02/05/2026 It's OK to Admit, 'We Can't Do It' 

View
02/05/2026 Most Pet Owners Would Cut Personal Spending Before Sacrificing Pets’ Needs 

View
02/05/2026 More than Half of Recent Retirees Have Regrets About How They Saved for Retirement 

View
02/05/2026 From Scroll to Sale: New Escalent Research Highlights the Role of TikTok in Vehicle Buying and Auto Brands Need to Adapt 

View
02/05/2026 Nearly 1 in 4 Americans Are Cutting Back on Valentine’s Gifts This Year 

View
02/04/2026 Study: Real-Time Personalization Directly Drives Retail Sales 

View
02/04/2026 Healthcare Bankruptcies Fall in 2025, But Providers Still Face Headwinds: Report 

View
02/04/2026 RAB Live Presentation - Unveiling the 2026 Borrell-RAB Benchmark Report  

View
02/04/2026 Where Americans Moved in 2025: Carolinas and Idaho See Most Growth From Out-of-State Moves 

View
02/04/2026 Gen Z’s Quest for Homeownership Is Reshaping Their Grocery Shopping Habits 

View
02/04/2026 Practice Active Listening 

View
02/03/2026 Frame Your Sales Pitch as a Story 

View
02/03/2026 Understanding Americans' ideology 

View
02/03/2026 2026 Boating Industry Forecast 

View
02/03/2026 Americans to Legally Wager Estimated $1.76 Billion on Super Bowl LX 

View
02/03/2026 72% of Workers Rely on Secondary Income in 2026 

View
02/03/2026 Tomorrow: NEW One Voice for Radio Live Presentation - “A Look Back & A Look Ahead” 

View
02/02/2026 Yes, I know the Packers Lost... 

View
02/02/2026 Congratulations to Viper Communications Inc., RAB’s Superuser Group of the Month! 

View
02/02/2026 LendingTree 2026 Home Insurance Stability Report 

View
02/02/2026 Frequent Use of AI in the Workplace Continued to Rise in Q4 

View
02/02/2026 Survey: Super Bowl Viewers Expected to Spend $129 on Average 

View
02/02/2026 Generational Shifts in Wellness Redefine Consumer Behavior 

View
01/30/2026 U.S. Optical Industry Value Hits $69.5 Billion in 2025, The Vision Council’s Latest Market inSights Report Says 

View
01/30/2026 Consumer Confidence Sours in January 

View
01/30/2026 U.S. Online Grocery Sales Rise 32% to Record $12.7B in December 

View
01/30/2026 NAR Pending Home Sales Report Shows 9.3% Decrease in December 

View
01/30/2026 The Latest Radio on Main Street Podcast Episode Features Susan Finnigan, Margaritaville at Sea 

View
01/30/2026 When Passion Becomes Purpose 

View
01/30/2026 When Passion Becomes Purpose 

View
01/29/2026 Survey: Consumers Don't Fully Understand Legal Rights When Returning a Product 

View
01/29/2026 Objections Indicate Interest 

View
01/29/2026 Don’t Leave Co-op Dollars Behind 

View
01/29/2026 Cost-Conscious Shoppers Reward Retailers That Deliver Value and Smooth Experiences Online and In Store, ACSI Data Show 

View
01/29/2026 Education, Care Coordination Move The Needle For Home-Based Care Consumers 

View
01/29/2026 Valentine’s Day Spending Expected to Reach New Records 

View
01/28/2026 Radio Mercury Awards 2026 Call for Entry is Open

35th Annual Competition Expands to All Forms of Radio and Audio  

View
01/28/2026 Number of Cargo Thefts Up 18% in 2025, Value of Stolen Goods Up 60% 

View
01/28/2026 6 Facts About Obesity and Weight Loss Drugs in the U.S. 

View
01/28/2026 Self-Filers Are Moving Fast: What Brands Need to Know Before Tax Season Begins 

View
01/28/2026 Dollar General Rolls Out Free Delivery 

View
01/28/2026 Plan the Work. Work the Plan 

View
01/27/2026 Volunteerism Has Recovered From Pandemic Low 

View
01/27/2026 ‘It’s not going to be easy’: Food industry faces uphill growth battle in 2026 

View
01/27/2026 Builder confidence shaky to start 2026 

View
01/27/2026 High vehicle prices paid during pandemic come back to haunt borrowers 

View
01/27/2026 February RAB Live Presentation: A Look Back & A Look Ahead 

View
01/27/2026 Activity Doesn’t Guarantee Sales - But Inactivity Guarantees Failure 

View
01/26/2026 Know When to Hold 'Em, Know When to Fold 'Em 

View
01/26/2026 The Pitch Has THREE New Categories to Aid Your Prospecting  

View
01/26/2026 Placer.ai: Salt Lake City, Indianapolis Among Top Markets for 2026 

View
01/26/2026 Drink Up: Restaurants Will Spend More on Beverage Innovation in 2026 

View
01/26/2026 Pending Home Sales Drop to Lowest Level on Record Aside From Start of Pandemic 

View
01/26/2026 The Billion-Dollar Market Nobody Markets To 

View
01/23/2026 Gen Z Men Have Their Parents Join Interviews, Handle Negotiations, and Complete Work Assignments at Alarming Rates 

View
01/23/2026 Study: Florida Tops List of Best States for Entrepreneurship in 2026 

View
01/23/2026 Seven in Ten BEV Buyers Demand Style Over Specs  

View
01/23/2026 Congratulations to RAB/Borrell Digital Benchmark Survey Prize Winners 

View
01/23/2026 Survey: CEOs Start 2026 on Edge, Citing Uncertainty as Top Threat 

View
01/23/2026 Are You Hallucinating? 

View
01/22/2026 Cox Automotive Car Buyer Journey Study Finds Efficiency, Digital Tools and AI Drive Record Satisfaction 

View
01/22/2026 CMS: US Health Expenditures Surge To $5.3 Trillion 

View
01/22/2026 Cost of Care Continues to Strain Veterinary Care Access 

View
01/22/2026 Your Circle Shapes Your Success 

View
01/22/2026 Do Your Prospects Understand How Co-op Advertising Works?  

View
01/22/2026 The Closure Index: What Our Research Reveals About AI, Humans and Supporting Customers Right 

View
01/21/2026 NAR Existing-Home Sales Report Shows 5.1% Increase in December 

View
01/21/2026 Be the Seller Buyers Choose to Stay With 

View
01/21/2026 Hippo Housepower Report: Homeowners Gain Ground, Face New Challenges in 2026 

View
01/21/2026 4 in 10 Overweight Americans Say They’ll Try a GLP-1 Pill in 2026 

View
01/21/2026 Merit America/HarrisX release first-of-its-kind research on low-wage Americans’ views on AI, education, and economic mobility. 

View
01/21/2026 Think Like a Salesperson 

View
01/20/2026 New High of 45% in U.S. Identify as Political Independents 

View
01/20/2026 Placer.ai: Fresh Format Grocers Saw Largest Bump in Foot Traffic in 2025 

View
01/20/2026 Don't Be Delulu: Why Chasing 'Cool' Repels Gen Z 

View
01/20/2026 Banks Aim for Agentic AI Scale in 2026: Report 

View
01/20/2026 RAB Live Presentation - Key Takeaways from CES 2026 for Broadcasters 

View
01/20/2026 Compete on trust, not price 

View
01/16/2026 The oldest Baby Boomers turn 80 in 2026 

View
01/16/2026 Leading Gas, Electric and Combination Utilities Maintain Momentum With Business Customers of All Sizes 

View
01/16/2026 Furniture sales slipped in November, says DOC 

View
01/16/2026 58% of US Job Seekers Say Finding Work Will Be Harder in 2026 — Yet 42% Are Already on the Hunt 

View
01/16/2026 RAB would like to welcome our newest members! 

View
01/16/2026 Radio in a Martech World 

View
01/15/2026 Human capabilities are at the heart of high-performing teams 

View
01/15/2026 CarMax promises price relief for used-car customers 

View
01/15/2026 The power of 'Trial & Error'  

View
01/15/2026 Do your prospects know they may already have money to advertise? 

View
01/15/2026 'Swavory' on the rise in Yelp's latest trends tracker 

View
01/15/2026 Using a prospect's own salespeople to your advantage 

View
01/14/2026 Radio Mercury Awards 2026 Call for Entry is Open
35th Annual Competition Expands to All Forms of Radio and Audio  

View
01/14/2026 Nurses Continue to Lead in Honesty and Ethics Ratings 

View
01/14/2026 GLP-1 users spend more at restaurants despite cutting back on alcohol and retail food purchases 

View
01/14/2026 Clothing Rental Services Are Gaining Momentum, Here’s Who’s Using Them per Consumer Data 

View
01/14/2026 Survey: Gen Z to keep shopping in January, February 

View
01/14/2026 Review your calls 

View
01/13/2026 RAB Live Presentation - Key Takeaways from CES 2026 for Broadcasters 

View
01/13/2026 Watch what you say  

View
01/13/2026 Construction job openings bounce back 

View
01/13/2026 What we know about internet use, smartphone ownership and digital divides in the U.S. 

View
01/13/2026 Law firm profits might start to drop this year, new report says 

View
01/13/2026 Forecast finds meat, customization drive 2026 food and drink trends 

View
01/12/2026 What if You Could Do Both?  

View
01/12/2026 US consumers more concerned about job market in December, New York Fed says 

View
01/12/2026 Home Affordability Remains Strained Nationwide, with Modest Fourth Quarter Improvement 

View
01/12/2026 Survey: Instant or fast refunds spur repeat ordering 

View
01/12/2026 Let’s hear it for our first Superuser of 2026! 

View
01/12/2026 Layoffs, bankruptcies batter U.S. logistics and manufacturing at start of 2026 

View
01/09/2026 2026 Perspective - Our Watchword  

View
01/09/2026 Four Steps to Growing Your Best Client Relationships 

View
01/09/2026 Q4 and Full-Year 2025 Vehicle Sales: GM Leads U.S. Market, Hybrids Surge as EV Sales Collapse 

View
01/09/2026 December sales drop over 2% at small retail businesses despite traffic bump 

View
01/09/2026 Cost of Living Crunch: 92% of Americans Cut Back Spending in 2025 

View
01/09/2026 New episode of Radio on Main Street features Andrew Tindall, System1 

View
01/08/2026 Do your prospects understand how co-op advertising works? 

View
01/08/2026 Emphasize what you will ‘do 

View
01/08/2026 Dating’s Biggest Day Is Here—Hinge’s Guide Shows What Singles Expect 

View
01/08/2026 8 grocery industry trends to watch in 2026 

View
01/08/2026 Cox Automotive Forecasts New-Vehicle Sales at 15.8 Million, Down From 2025 as Market Fragmentation Slows Growth 

View
01/08/2026 More Americans Plan to Participate in Dry January, Here’s Why It Matters for Consumer Spending Beyond Alcohol 

View
01/07/2026 2026: The Year to Level Up 

View
01/07/2026 Consumers Prioritize Physical Well-Being In 2026 Resolutions 

View
01/07/2026 Farmer Sentiment Drifts Lower As Trade Uncertainty Hangs Over Agriculture 

View
01/07/2026 Circana: U.S. consumer tech sales to rise 0.2% in 2026; prices to increase about 3% 

View
01/07/2026 Emphasize what you will ‘do’ 

View
01/07/2026 RAB Live Presentation - Commands to Context: How Sellers Get Better Results from AI 

View
01/06/2026 Three trends affecting the U.S. cannabis industry in 2026 

View
01/06/2026 Where Baby Populations Are Falling the Fastest—and the Few Places They’re Growing 

View
01/06/2026 Wow! If You Budgeted for a BIG Increase In Digital Sales in 2026, You're Not Alone 

View
01/06/2026 The Shorter the Better 

View
01/06/2026 Gas prices dip, Consumer Confidence slips 

View
01/06/2026 Ford Affirms Promise To Keep Apple CarPlay, Android Auto 

View
GoCart
Account Manager
webinar

RAB is the not-for-profit trade association dedicated to advancing America's radio broadcasters. In support of our members, RAB focuses on driving revenue by promoting radio in all its forms. We enhance professional skills with services, resources and continuous training opportunities while supporting programs to attract and retain talent across the industry.

Phone: 800-232-3131

Email Address:
member_response@rab.com

Company
  • Team RAB
  • Board of Directors
  • News
For Members
  • Member Benefits Webinar
  • Tour RAB.com
  • Tour Manager Dashboard
  • Ask RAB
Shortcuts
  • Account Manager CRM
  • PROposal Assistant
  • GoCart
  • Professional Development
  • Radio Mercury Awards
  • National Radio Talent System
  • One Voice for Radio
  • This Is Radio
Resources
  • Radio Matters Blog
  • RAB@Work
  • Radio on Main Street Podcast
  • Why Radio
  • Advertise with Us

Subscribe to Radio Sales Today

The latest news, articles and resources sent to your inbox weekly.


Copyright © RAB