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RAB Research Archive

Meet your customers in person



Get some face time. Shake hands to close deals.

Sales is about interaction and there’s no better way to interact with your customer than to meet him or her in person. That’s simply the best way to truly understand customer needs and provide a solution that really matches those needs. It’s win-win.

Meeting the customer strengthens the customer’s confidence in you and paves the way for a long-term business relationship. It helps you learn what makes your customers tick and what kinds of challenges they face in their work.

Naturally, that trust has to be earned. You must present your case clearly and with confidence, take note of your customer’s replies (and actually remember them next time!) and after the meeting promptly deliver what the customer expects.

Source: Sales executive David Rudnitsky





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